Guides

Ad creative guides for NZ businesses

Short, practical answers on paying for, sizing and planning ad creative. Each guide opens with the answer and shows its sources and limits.

• How much does a monthly ad creative subscription cost in NZ?What a monthly ad creative subscription costs in New Zealand, what drives the price, and how to compare quotes by cost per finished file. Moonlighters plans included.
• Meta ad image sizes and specs for Facebook and InstagramThe image sizes and limits for Facebook and Instagram Feed and Story ads, what Meta publishes, safe zones for Stories, and how to check before you upload.
• How many ad concepts should a small business test each month?How many ad concepts to test each month: what counts as a concept, a budget-based rule with a worked NZ example, and how it maps to monthly creative plans.
• Freelancer, agency or creative subscription: which fits?A fair comparison of hiring a freelancer, an agency or a monthly creative subscription for ad creative in NZ, including when a subscription is not the right fit.
• Google Ads audit checklist for NZ small businessesA practical checklist for auditing your own Google Ads account, with NZ-specific checks for GST, region targeting, privacy notices and advertising rules.
• How to research competitor ads in the Meta Ad LibraryStep by step: use the Meta Ad Library to see what ads a competitor is running on Facebook and Instagram, what to look for, and how to turn it into your own concepts.
• How AI-assisted ad creative works, and where its limits areHow AI-assisted design is used in ad creative, what it is good at, where it goes wrong, and the checks a business should expect before an ad is approved.
• Advertising metrics glossary: CPM, CTR, CPC, ROAS and morePlain-English definitions and formulas for the advertising terms you meet in Meta Ads and Google Ads: impressions, reach, CTR, CPC, CPM, CPA, ROAS, frequency and creative fatigue.