Examples
Video ad examples: a motion-graphics product demo and a UGC clip
Video does not have to mean a film crew. Here are two short video ads: a 10-second motion-graphics product demo for a cordless drill, and an 8-second selfie-style clip in the voice of a happy visitor at a Christchurch house. Both are made with AI video from a written brief, so you can see what the method produces before you brief your own.
Example 1: a 10-second motion-graphics product demo
Line callouts and bold type pick out three features, then the product settles under its name.
Flat animated graphics over a single brand colour: callouts draw out from the chuck, grip and battery, three short feature lines snap in, and a closing wordmark lands. It explains a product in the time it takes to scroll past, and it works with the sound off.
How it was made
- We made one clean product image of the drill on a flat orange background, in the brand colours.
- We gave that image to an AI video model as the first frame, with a written beat sheet: callouts in, feature lines in, shapes sweep, wordmark out.
- The model animated the graphics around the product and kept the drill itself steady. It was made silent, so it also suits Feed autoplay.
Example 2: an 8-second UGC-style clip
A visitor on the veranda, phone at arm's length, turning to show the open door.
Selfie-style clips look like a friend's story, not an ad, which suits Stories and Reels. This one has a short spoken line about the light in the living room.
How it was made
- We wrote a short brief: who is on camera, where they stand, the line they say, and the handheld phone look.
- The AI video model produced the picture and the spoken audio in one pass.
Before you use a video like this
- Every claim, price and feature must be true of the property on the day the ad runs.
- Keep the first two seconds simple. Most people decide in that time whether to keep watching.
- Check the sound. If the clip speaks, add captions; many people watch with the sound off.
- Export a vertical version for Stories and Reels and a landscape one for Feed and YouTube. See Meta ad image sizes.