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Process

How AI-assisted ad creative works, and where its limits are

AI image tools can produce ad drafts quickly, but they invent details, add stray text and misrepresent products. A trustworthy process uses only claims that come from your own materials, checks every image by eye, labels what is AI-assisted, and publishes nothing until you approve it.

By the Moonlighters team. Last updated 11 October 2026.

What AI-assisted design is good at

  • Producing several visual directions quickly from a clear brief.
  • Adapting a layout to different sizes, such as Feed and Story.
  • Exploring styles and compositions before committing to one.

Where it goes wrong

  • Invented details. Products can appear with the wrong shape, logo or packaging.
  • Stray or misspelt text. Image models sometimes add words, labels or typos that were never in the brief.
  • Unsupported claims. Copy can drift into promises the business has not made, such as offers, prices or guarantees.
  • Sameness. Without direction, outputs look generic and could be mistaken for competitors.

The checks that matter

  1. Claims come from you. Selling points, offers and wording are taken from your own website and ads, not invented.
  2. Every image is reviewed. A person checks each finished file for wrong details, extra text and anything that misrepresents the product.
  3. You approve before use. Nothing should be published on your behalf, or shown to anyone, until you have approved it.
  4. Disclosure. Concepts we prepare in advance are labelled as AI-assisted and as unchecked by you, because product details may not match exactly.
  5. Privacy. Your concepts are not published or reused for another business.

Questions to ask any provider

  • Which parts of the work use AI, and who checks the result?
  • Where do the claims in the ads come from?
  • Will you disclose AI-assisted work, and do I approve everything before it runs?
  • Do you reuse concepts made for me for anyone else?

How this relates to our creative subscription

Our creative subscription is built around a strategy, a monthly roadmap and your own brief. Where AI-assisted tools are used, the checks above apply.

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