moonlighters.

PAID ADVERTISING / A SECOND SET OF EYES

Make your next
ad dollar
count.

Understand where your advertising budget is going — and what deserves your attention next.

An independent review of your campaigns, creative, tracking and landing pages. Personally reviewed, with a practical plan you can use yourself or hand to your team.

Start my ad audit

Personally reviewed · Scope agreed upfront

Illustrative audit worksheet connecting an ad, landing page and enquiry, with a prioritised fix list.
An illustration of the review — not client performance data.
ADVERTISING AUDIT

Know what to keep. What to fix. What to test.

SOUND FAMILIAR?

For businesses already spending on ads, but unsure what is really working.

You might be getting clicks without enough enquiries, looking for a fresh view of an existing account, or deciding whether to increase your budget. Start by understanding the evidence.

WHAT WE REVIEW / WHY IT MATTERS

Turn account data
into better decisions.

01

Spend & targeting

Campaign structure, search terms or audience settings, placements and budget allocation.

Spot spend that may be reaching the wrong people and identify where to investigate first.

02

Ads & offer

Creative, copy, the offer and the connection between the ad and the page it sends people to.

Get concrete ideas for more relevant messages and stronger tests.

03

Tracking & conversions

Conversion definitions, available tracking settings and signs of missing or duplicate measurement.

Understand whether the numbers you use to judge success are trustworthy.

04

Landing journey

The main landing pages, mobile experience, calls to action and friction in the enquiry path.

Identify changes that could make it easier for an interested visitor to take the next step.

05

Next experiments

Available account history, business goals and the limits of the data.

Choose what to test, what to measure and when to review it.

WHAT YOU TAKE AWAY

Your advertising action plan.

Useful on its own. Ready to share with the people doing the work.

  1. A written account review with evidence and observations
  2. Priorities grouped into fix now, test next and consider later
  3. A practical test plan with the measure of success for each test
  4. A walkthrough call so you can ask questions

POSSIBLE OUTCOMES

What a clearer picture
could change.

EXAMPLE 01

A cleaner measure of success

If conversions are counting low-value actions, the plan may recommend measuring qualified enquiries separately.

EXAMPLE 02

A better use of the same budget

If search terms or placements are poorly matched, the plan may recommend exclusions or budget changes to test.

EXAMPLE 03

A stronger next campaign

If the ad and landing page tell different stories, the plan may recommend a clearer offer and a focused page.

These are examples of recommendations, not promised results. Lower costs, more leads or higher sales depend on implementation, the offer and market conditions.

FROM SIGNUP TO NEXT STEPS

Simple to start.
Clear all the way.

We agree the platforms, accounts, review period and landing pages before starting. Implementation, campaign management and new creative production are quoted separately.

  1. Tell us about your business.Complete the short form below with your website and goals.
  2. Share relevant access.Your final signup step opens Leadsie for Google access. You can arrange it later if you prefer.
  3. Agree the work.Confirm scope, fee and timing before the review starts.
  4. Review your plan together.Get the findings, discuss priorities and decide what happens next.
LAUNCH FEE / FIRST THREE PROJECTSNZ$500

Scope agreed before you commit. Advertising spend and third-party costs are separate.

A personal review.
A practical next step.

We review the agreed material and prepare your recommendations personally. You can use the plan with your existing team, or discuss help with implementation separately.

Tell us about your business

BEFORE YOU START

A few useful
answers.

Does this include changes to my campaigns?

The audit provides findings, priorities and a recommendation plan. Any account changes, creative production or ongoing management are agreed separately.

Can you review Meta as well as Google Ads?

Yes, within the scope we agree. The connection link at the end of this form is for Google services. We'll arrange any Meta or other platform access separately.

What if I do not have much data?

Tell us in the form. We'll explain what can be assessed and what would need more data before confirming the work.

When will I get the audit?

We confirm the delivery date once the scope and required access are agreed. Submitting the form does not start a paid engagement.

LET’S START WITH YOUR BUSINESS

Your next move
starts here.

A few details help us understand what you need. No account creation. No payment at signup.

  1. 01Your business
  2. 02Your advertising
  3. 03Connect with Leadsie

Every request is reviewed personally, and we follow up to confirm fit, scope, fee and timing.

Step 1 of 3

Advertising audit signup

Your business details

Your details stay private.

Your business details and answers are stored privately on Cloudflare so we can review and respond to your audit request. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after signup to delete your request sooner. For a correction or privacy question, use this form and say what you need.

We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them.

Connecting through Leadsie is separate and optional at signup. Leadsie and Google handle that connection under their own terms. We never ask you to enter account passwords on this page.