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Creative subscription

Creative built around a strategy.

Every month, we turn your website, offer and customer needs into a focused creative roadmap using our proprietary creative framework.

We develop distinct advertising angles, hooks and visual concepts, giving you a structured way to test what gets attention, communicates your value and motivates customers to act. You receive finished creative in Feed and Story formats, supporting copy, and a clear recommendation on what to test first.

Launch offer 25% off your first 3 months

See plansHow the framework works
Illustration of ad concept cards in square and tall Story shapes, each with a different abstract composition in sage green, sky blue and lime.

Plans

One concept, delivered in Feed and Story sizes.

Five concepts means ten finished files, not ten separate designs. Prices are per month in NZD and exclude GST where applicable. The launch offer takes 25% off your first 3 months.

Ads include more thinking: website and Ad Library research, distinct selling angles, hooks, primary text, headlines and visual execution.

Organic tiles for your own pages include the design and the caption.

Starter

5 concepts a month · 10 finished files

$199 $149.25/month for 3 months, then $199

$149 $111.75/month for 3 months, then $149

5 strategic creative concepts per month, each delivered in Feed and Story formats, with supporting copy and testing priorities.

Choose StarterChoose Starter

Recommended

Growth

10 concepts a month · 20 finished files

$349 $261.75/month for 3 months, then $349

$249 $186.75/month for 3 months, then $249

10 strategic creative concepts per month, exploring a broader range of messages, hooks and customer motivations.

Choose GrowthChoose Growth

Scale

20 concepts a month · 40 finished files

$599 $449.25/month for 3 months, then $599

$449 $336.75/month for 3 months, then $449

20 strategic creative concepts per month, supporting ongoing testing and fresh creative across your priority offers.

Choose ScaleChoose Scale

Custom

30+ concepts, multiple brands or special requirements

Quotedas a fixed monthly price

A tailored creative roadmap for multiple products, brands or larger campaigns. Mixed orders count organic tiles at the organic rate and ads at the ad rate.

Ask for a quote

Already subscribed? Manage your subscription to update your card, see invoices or cancel. Choose a plan and pay securely with Stripe. Afterwards a short form asks for your offers, logo, photos and the marketing you like, so we can start. Payment is monthly in advance, and you can cancel before your next renewal.

Our proprietary creative framework

Every concept has a job.

Our framework connects business research, customer motivations and creative execution. We study your website and relevant advertising examples, identify the strongest supported selling points, and develop different ways to communicate them.

Each concept has a purpose: demonstrate a benefit, answer an objection, explain a differentiator or introduce your offer. That gives you a useful range of creative to test, rather than a collection of interchangeable designs.

  • IntroducerPuts your business in front of people who do not know you yet.
  • Scroll-stopperA strong image or line built to earn attention in a busy feed.
  • Problem / solutionNames a problem your customers recognise, then shows the fix.
  • Before / afterMakes the result visible at a glance.
  • Objection handlerAnswers the doubt that stops people buying.
  • DifferentiatorExplains why you, not the business down the road.
  • Social proofLets your genuine reviews and customers do the talking.
  • OfferGives people who are ready a clear reason to act now.

What’s included

Strategy first, then finished creative.

  1. Business and offer research

    Understand your products, customers and strongest selling points.

  2. Creative angle mapping

    Explore different motivations, objections and reasons to buy.

  3. Monthly creative roadmap

    Define the concepts, messages and formats to produce.

  4. Finished creative and copy

    Supply each concept in Feed and Story sizes, with layout adjusted for each.

  5. Testing priorities

    Explain what each concept tests and which to try first.

  6. Learning from results

    Where you share campaign results, we use them to shape next month’s direction.

How it works

Four steps to your first batch.

  1. Choose a planPick ads, organic tiles or a custom mix.
  2. Pay monthlyBy card through a secure payment link. Cancel before any renewal.
  3. Send your briefYour website, brand assets and any reference ads you like.
  4. Get your first batchConcepts arrive in two batches each month, ready to upload.

The fine print

Simple, fair terms.

No unlimited requests, no lock-in contract. Questions? Email bookings@moonlighters.co.nz.

  • One brand per subscription, with a monthly brief.
  • Each concept is supplied in both Feed and Story sizes, with layout adjustments for each.
  • One consolidated revision round per batch. A new direction counts as a new concept.
  • Monthly payment in advance. Cancel before your next renewal.
  • Unused concepts expire each month. If a delay is on our side, they carry forward.
  • Delivered in two batches each month, with an agreed turnaround after we receive your brief.
  • Publishing, campaign management, photography and video are scoped separately.
  • Launch offer: 25% off your first 3 months, then the standard price shown.

Questions

Frequently asked questions

What is the creative subscription?

A monthly service from Moonlighters that turns your website, offers and customers into a creative strategy and finished ad creative: strategic concepts in Feed and Story sizes, with the copy to go with them and a steer on what to test first.

What do I get each month?

Starter includes 5 concepts, Growth 10 and Scale 20. Each concept is supplied in both Feed and Story sizes, so that is 10, 20 or 40 finished files, delivered in two batches each month with a monthly creative roadmap and testing priorities.

What is the difference between Meta ads and organic social tiles?

Meta ads plans are image ad creative built for paid campaigns. Organic social tiles are designed for your own pages and include the design and the caption. Mixed orders count organic tiles at the organic rate and ads at the ad rate.

How do revisions work?

Each batch includes one consolidated revision round. A completely new direction counts as a new concept.

Can I cancel?

Yes. There is no lock-in contract. Payment is monthly in advance and you can cancel before your next renewal. You can update your card, see invoices or cancel from the Stripe customer portal.

Do you run or publish my ads?

No. The subscription covers strategy and creative. Publishing, campaign management, photography and video are scoped separately.

How do I start?

Choose a plan and pay securely with Stripe. A short form then asks for your offers, logo, photos and the marketing you like, and your first batch follows after we receive your brief.