Meta ad creative / Moonlighters
Bold ideas for busy feeds.
Facebook & Instagram ads with a look all your own.
Velvet Signal / concept brand
A taste of the possibilities
Fashion, food, fitness or a completely different field. Your business should have its own visual voice. Here are nine ways that could look.
Original, AI-assisted concepts for fictional brands. These show creative directions, not client campaigns or measured results. Select an ad to explore it.
9 concepts shown
Fashion & retail
One oversized word. One orange look. A new season with a point of view.
The new season has landed. Bold colour, sharp tailoring and statement outerwear, picked for Wellington winters and everything after. Come and try it on, Cuba Street.
Fashion & retail
Electric lime on midnight black. Product, atmosphere and one clear hook.
Winter runs start in the dark. Our new range puts reflective panels where drivers actually look, so you stay seen from the first kilometre to the last. Try it on at the Grey Lynn store or shop online.
Lifestyle & services
A melting scoop and a bold colour clash make appetite the idea.
Made this morning, gone by tonight. Small-batch gelato, a new line-up of flavours every day, and the kind of drip you have to eat fast. Come find us in Nelson.
Fashion & retail
A classic product, given movement through an editorial composition.
Some shoes are built to last a season. Ours are the ones you keep. Retro runners, court classics and the care kit to keep them clean, in central Christchurch.
Lifestyle & services
Neon light sells the feeling of a night out.
Forget sitting on the couch with a controller. Our free-roam arena puts you and up to seven friends inside the game, walking, ducking and teaming up for real. Birthdays, team nights or a Friday with mates, Hamilton.
Lifestyle & services
Seasonal flowers with an unexpected, art-directed treatment.
Flowers that follow the season, not the airport. We work with Otago growers and arrange what's at its best this week. Order by 11am for same-day delivery across Dunedin.
Lifestyle & services
Music-video energy with a simple invitation to try a class.
Always wanted to learn choreo but never knew where to start? Our beginner hip hop and choreography classes run every week for teens and adults, and your first class is on us. Tauranga.
Lifestyle & services
Cinematic reflections put the finish in the spotlight.
Swirl marks, tired clear coat, a finish that used to turn heads. Our indoor studio brings it back with paint correction and ceramic coating, done properly and protected for the long run. Queenstown.
Lifestyle & services
Warm light and a quieter palette make space for a different mood.
Heat, cold plunge, sea air, repeat. Our wood-fired sauna sits right by the water, with public sessions, private hire and memberships. Book online, New Plymouth.
Different businesses. Different ideas. Always a reason behind the design.
See the strategy behind the examplesMore than a good-looking ad
Strong creative starts with something worth saying. We turn your offer, your audience and your brand into ideas you can put to the test.
We review your website, offer and reference ads. Then we shape distinct hooks around what makes your business worth choosing.
A clear visual direction, original concepts and copy that connects the image to the offer. You review the batch before it goes anywhere.
Each approved concept comes in Feed and Story sizes, with primary text and headlines. Use distinct ideas to learn what your audience responds to.
Distinct ad concepts with primary text and headlines, each adapted for Feed and Story placements. Plans include one consolidated revision round per batch. See the current plans for concept counts, prices and terms.
Your creative is built around your business, audience and brand. These fictional examples show a range of styles, from loud colour to quieter editorial work. We agree a direction through your brief.
This page is for creative strategy and production. Ad spend, publishing and campaign management are separate. Talk to us if you also need help setting up or managing campaigns.
Your website, logo, brand notes, approved product or service photos, current offer and any reference ads you like. We will also ask who you want to reach and what you want them to do.
No. Creative is one part of a campaign. Your offer, audience, budget, website and tracking all affect performance. The goal is to give you clear, distinct ideas you can test.