# Moonlighters: sitemap

> Every public page as a markdown link (add .md to a path for its markdown version). XML sitemap: https://moonlighters.co.nz/sitemap.xml. Whole site in one file: https://moonlighters.co.nz/llms-full.txt. Agent guide: https://moonlighters.co.nz/agents.

- [Bold creative. Standout websites. | Moonlighters](https://moonlighters.co.nz/index.md): Bold Meta ad creative, distinctive websites and hands-on Platinum support for New Zealand businesses. Make your next move with Moonlighters.
- [Bold Meta ad creative for your business | Moonlighters](https://moonlighters.co.nz/meta-ads.md): Give your business a bolder look on Facebook and Instagram. Explore nine original ad concepts, then get strategy, copy and creative in Feed and Story sizes with Moonlighters.
- [Monthly ad creative subscription for NZ businesses | Moonlighters](https://moonlighters.co.nz/creative.md): Monthly ad creative built around a strategy: concepts in Feed and Story sizes, supporting copy and testing priorities. Launch offer: Half price for your first 3 months.
- [Websites for tradies and NZ small business, from $299 | Moonlighters](https://moonlighters.co.nz/websites.md): A proper website for tradies, small and medium businesses and service companies. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Platinum: six months of hands-on AI support for NZ business | Moonlighters](https://moonlighters.co.nz/platinum.md): Behind on AI, your website or your marketing? Platinum is six months of hands-on support for NZ businesses: get found by AI search, fix your website and tracking, sharpen your ads and put AI to work in your team. NZ$10,000.
- [Websites for NZ tradies and local businesses, by trade | Moonlighters](https://moonlighters.co.nz/websites/for.md): Choose your trade or region: plumbers, electricians, builders, painters, landscapers, cleaners, cafés and shops, and Christchurch and Canterbury. Websites from NZ$299, online in 72 hours.
- [Website for plumbers in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/plumbers.md): A clear, mobile-friendly website for NZ plumbers. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for electricians in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/electricians.md): A clear, mobile-friendly website for NZ electricians. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for builders in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/builders.md): A clear, mobile-friendly website for NZ builders. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for painters and decorators in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/painters.md): A clear, mobile-friendly website for NZ painters and decorators. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for landscapers in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/landscapers.md): A clear, mobile-friendly website for NZ landscapers. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for cafés and local shops in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/cafes-and-shops.md): A clear, mobile-friendly website for NZ cafés and local shops. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for cleaning businesses in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/cleaners.md): A clear, mobile-friendly website for NZ cleaners. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for real estate agents in NZ, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/real-estate-agents.md): A clear, mobile-friendly website for NZ real estate agents. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Website for Christchurch and Canterbury businesses, from $299 | Moonlighters](https://moonlighters.co.nz/websites/for/christchurch-canterbury.md): A clear, mobile-friendly website for Christchurch and Canterbury businesses. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee.
- [Guides: ad creative for NZ businesses | Moonlighters](https://moonlighters.co.nz/guides.md): Practical guides on ad creative for New Zealand businesses: costs, Meta and Google ads, creative craft, testing and tracking.
- [How much does a monthly ad creative subscription cost in NZ? | Moonlighters](https://moonlighters.co.nz/guides/creative-subscription-cost-nz.md): What a monthly ad creative subscription costs in New Zealand, what drives the price, and how to compare quotes by cost per finished file. Moonlighters plans included.
- [Meta ad image sizes and specs for Facebook and Instagram | Moonlighters](https://moonlighters.co.nz/guides/meta-ad-image-sizes.md): The image sizes and limits for Facebook and Instagram Feed and Story ads, what Meta publishes, safe zones for Stories, and how to check before you upload.
- [How many ad concepts should a small business test each month? | Moonlighters](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month.md): How many ad concepts to test each month: what counts as a concept, a budget-based rule with a worked NZ example, and how it maps to monthly creative plans.
- [Freelancer, agency or creative subscription: which fits? | Moonlighters](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription.md): A fair comparison of hiring a freelancer, an agency or a monthly creative subscription for ad creative in NZ, including when a subscription is not the right fit.
- [Google Ads audit checklist for NZ small businesses | Moonlighters](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz.md): A practical checklist for auditing your own Google Ads account, with NZ-specific checks for GST, region targeting, privacy notices and advertising rules.
- [How to research competitor ads in the Meta Ad Library | Moonlighters](https://moonlighters.co.nz/guides/meta-ad-library-competitor-ads.md): Step by step: use the Meta Ad Library to see what ads a competitor is running on Facebook and Instagram, what to look for, and how to turn it into your own concepts.
- [How AI-assisted ad creative works, and where its limits are | Moonlighters](https://moonlighters.co.nz/guides/ai-assisted-ad-creative.md): How AI-assisted design is used in ad creative, what it is good at, where it goes wrong, and the checks a business should expect before an ad is approved.
- [Advertising metrics glossary: CPM, CTR, CPC, ROAS and more | Moonlighters](https://moonlighters.co.nz/guides/ad-metrics-glossary.md): Plain-English definitions and formulas for the advertising terms you meet in Meta Ads and Google Ads: impressions, reach, CTR, CPC, CPM, CPA, ROAS, frequency and creative fatigue.
- [Ad creative brief template: what to give your designer | Moonlighters](https://moonlighters.co.nz/guides/creative-brief-template-for-ads.md): A simple ad creative brief template for small businesses: the eight questions to answer so a designer or studio can make ads that are on-brand and on-offer first time.
- [Ad creative fatigue: how to spot it and what to do | Moonlighters](https://moonlighters.co.nz/guides/ad-creative-fatigue.md): How to tell when an ad has worn out: the signs in frequency, click-through rate and cost per result, other causes to rule out, and how to refresh creative sensibly.
- [Organic social tiles or Meta ads: which should you start with? | Moonlighters](https://moonlighters.co.nz/guides/organic-social-tiles-or-meta-ads.md): Should a small business start with organic social tiles or paid Meta ads? How each works, what each is good for, and a simple way to decide by goal and budget.
- [How to run a simple ad creative test | Moonlighters](https://moonlighters.co.nz/guides/simple-ad-creative-test.md): A plain-English method for testing ad creative without statistics: what to test, how to set it up fairly, how long to run it, and how to decide what to do next.
- [How to write Facebook ad copy: primary text, headline and description | Moonlighters](https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline.md): How to write Facebook and Instagram ad copy that fits: what primary text, headline and description each do, Meta's recommended lengths, a simple structure and common mistakes.
- [A seasonal ad calendar for NZ businesses | Moonlighters](https://moonlighters.co.nz/guides/nz-seasonal-ad-calendar.md): A practical NZ calendar of dates worth planning ad creative around, from Waitangi Day and Anzac Day to Matariki, Mother's Day and Black Friday, with notes on tone and timing.
- [Static or video ads: which should a small business use? | Moonlighters](https://moonlighters.co.nz/guides/static-or-video-ads-small-business.md): Should a small business use static image ads or video ads? What each is good for, the real costs, how placements change the answer, and a sensible way to start.
- [How to give useful feedback on ad designs | Moonlighters](https://moonlighters.co.nz/guides/how-to-give-feedback-on-ad-designs.md): How to give feedback on ad designs that gets a better result in one round: check against the brief, be specific about the problem, group your comments and verify every fact.
- [Meta campaign objectives explained in plain English | Moonlighters](https://moonlighters.co.nz/guides/meta-campaign-objectives-explained.md): Meta Ads Manager asks you to pick an objective first. What Awareness, Traffic, Engagement, Leads, App promotion and Sales each optimise for, and how to choose for your goal.
- [A landing page checklist for ad clicks | Moonlighters](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks.md): Ten checks for the page your ad sends people to: message match, mobile speed, one clear action, short forms, genuine proof and working tracking.
- [How to track ad results with UTM tags | Moonlighters](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business.md): A plain-English guide to UTM tags: what the five parameters mean, how to name campaigns and ads consistently, how to add them in Meta Ads, and how to read the results in GA4.
- [Ad concept ideas for NZ businesses, by business type | Moonlighters](https://moonlighters.co.nz/guides/ad-concept-ideas-by-nz-business-type.md): Practical ad concept ideas for NZ tradies, cafes, retailers, beauty and wellness, professional services and tourism, with what to check before you run each one.
- [Ad concept examples for NZ businesses: 45 Facebook ads | Moonlighters](https://moonlighters.co.nz/guides/ad-concept-examples.md): Forty-five example Facebook ad concepts for 21 NZ businesses, from plumbers and e-bike tours to bold retail brands, each with the image, the feed copy, why it works and what to check.
- [Video ad examples: a motion-graphics product demo and a UGC clip | Moonlighters](https://moonlighters.co.nz/guides/video-ad-examples.md): Two example video ads: a 10-second motion-graphics product demo for a cordless drill, and an 8-second UGC-style selfie clip for a Christchurch house, with how each was made.
- [Meta ad placements explained: Feed, Stories, Reels and more | Moonlighters](https://moonlighters.co.nz/guides/meta-ad-placements-explained.md): Where your Facebook and Instagram ads can appear, what Advantage+ placements means, what each placement needs from your creative, and when to choose placements manually.
- [A one-page brand kit for your ads | Moonlighters](https://moonlighters.co.nz/guides/brand-kit-for-small-business-ads.md): What to put in a one-page brand kit so every ad looks and sounds like your business: logo, colours, fonts, tone, photo style, claims you can make and things to avoid.
- [How to use customer reviews in your ads, properly | Moonlighters](https://moonlighters.co.nz/guides/using-customer-reviews-in-ads.md): How to use customer reviews and testimonials in ads: get permission, quote accurately, show the source, design the quote card, and stay on the right side of NZ advertising rules.
- [How to track phone and message enquiries from your ads | Moonlighters](https://moonlighters.co.nz/guides/tracking-phone-and-message-enquiries-from-ads.md): Many NZ small businesses get enquiries by phone, message or in person. Practical ways to work out which ads brought them: ask, tracking numbers, lead forms, offer codes and message ads.
- [Google Ads or Facebook Ads: where should a small NZ business start? | Moonlighters](https://moonlighters.co.nz/guides/google-ads-or-facebook-ads-for-small-business.md): How Google Ads and Facebook and Instagram ads differ, what each is good for, and a simple way to decide where a small New Zealand business should start.
- [How much can you afford to pay to win a customer? | Moonlighters](https://moonlighters.co.nz/guides/how-much-can-you-pay-to-win-a-customer.md): Work out your break-even cost per customer from average sale, margin and repeat business, so you know what an enquiry or a customer from ads can cost before you lose money.
- [How to write Google responsive search ad headlines and descriptions | Moonlighters](https://moonlighters.co.nz/guides/google-responsive-search-ads-copy.md): How responsive search ads work, the headline and description limits, how many to write, what to pin, and a simple method for writing copy that matches what people search.
- [Retargeting for small business: what it is and how to do it well | Moonlighters](https://moonlighters.co.nz/guides/retargeting-for-small-business.md): What retargeting is, how it works on Meta and Google, which audiences to build, how to avoid annoying people, and the privacy points for New Zealand businesses.
- [Local ad targeting for NZ businesses: reaching the right suburb or region | Moonlighters](https://moonlighters.co.nz/guides/local-ad-targeting-nz.md): How to target ads to a town, suburb or region in New Zealand on Meta and Google: location options, radius, exclusions, and common mistakes that waste budget.
- [How to start advertising with a small budget | Moonlighters](https://moonlighters.co.nz/guides/starting-ads-with-a-small-budget.md): A simple plan for starting Meta ads with a small monthly budget: one objective, one local audience, two or three concepts, a fair test period and what to judge it on.
- [Writing ads in a New Zealand voice | Moonlighters](https://moonlighters.co.nz/guides/writing-ads-in-a-new-zealand-voice.md): How to write ad copy that sounds like New Zealand: NZ English spelling, GST-inclusive prices, correct te reo Māori and macrons, tone, and what to avoid.
- [Ad account access and security: who should own what | Moonlighters](https://moonlighters.co.nz/guides/ad-account-access-and-security.md): How to set up ad accounts safely: who should own them, using partner access instead of sharing passwords, two-factor authentication, access levels, and what to do when people leave.
- [Advertising audit & Action Plan | Moonlighters](https://moonlighters.co.nz/ad-audit.md): A personally reviewed audit of your Google and Meta advertising: where the budget is going, what is wasted, and a written action plan for what to fix first.
- [AI discovery audit & Action Plan | Moonlighters](https://moonlighters.co.nz/ai-audit.md): Is your website ready for the way people search with AI? A personally reviewed audit of how ChatGPT, Gemini and AI search see your business, with an action plan.
- [Free Google Ads audit (normally NZ$500) | Moonlighters](https://moonlighters.co.nz/google-ads-audit.md): A second opinion on your Google Ads: a free, personally reviewed audit and written action plan, normally NZ$500. Only 5 places.
- [AI automation for your business | Moonlighters](https://moonlighters.co.nz/ai-automation.md): Need to automate your business? Book a free discovery call. We connect you with vetted AI automation specialists to take repetitive work off your plate.
- [We'll save you $500 or your money back | Moonlighters](https://moonlighters.co.nz/save-500.md): A NZ$500 Google and Meta ads audit. If we don't find at least NZ$500 in wasted or avoidable ad spend, you get your money back. For businesses spending NZ$2,000+ a month.
- [More car sales for your dealership | Moonlighters](https://moonlighters.co.nz/vehicle-sales.md): Custom ads, local search and AI search rankings for car dealers. More enquiries, more foot traffic, more test drives. Start with a dealership audit and a custom proposal.
- [Book a Superstar | Moonlighters](https://moonlighters.co.nz/book-a-superstar.md): Book a superstar for Google Ads, Meta Ads, SEO and AI search, local search, AI automation, ad creative and more. Tell us the gig and we line up the right specialist.
- [For AI agents: markdown, llms.txt and open pages | Moonlighters](https://moonlighters.co.nz/agents.md): Every Moonlighters page as clean markdown, the whole site in one llms-full.txt file and a markdown sitemap. Built for AI agents and developers.