# Moonlighters > Moonlighters is a New Zealand marketing and creative service. Our main services are monthly ad creative, distinctive websites and the six-month Platinum programme. Other services include advertising and AI-search audits, delivered with a curated network of vetted New Zealand freelancers (marketers, designers and writers). Contact: bookings@moonlighters.co.nz Region: New Zealand (en-NZ) ## For agents - [Agent guide](https://moonlighters.co.nz/agents): how to read the site as markdown - [Full site as markdown](https://moonlighters.co.nz/llms-full.txt): every public page in one file - [Markdown sitemap](https://moonlighters.co.nz/sitemap.md): every page with title and description - Any page as markdown: add .md to its path, or send Accept: text/markdown ## Main pages - [Creative subscription](https://moonlighters.co.nz/creative): monthly strategy-led ad concepts in Feed and Story sizes, with supporting copy and testing priorities. Plans for Meta image ads and organic social tiles (Starter, Growth, Scale). Current prices and the launch offer are on this page. - [Websites](https://moonlighters.co.nz/websites): a website package for tradies, small and medium businesses and service companies. One-off NZ$299, online within 72 hours of a completed application, free tracking setup (Google Analytics 4, Tag Manager, Search Console) and a money-back guarantee. Add-ons: custom CRM, custom forms, booking system integration, Google Ads, Facebook Ads and ChatGPT Ads setup packages. - [Platinum](https://moonlighters.co.nz/platinum): a six-month, hands-on programme for NZ businesses that feel behind on AI, websites and marketing. NZ$10,000 (or six monthly payments of NZ$1,667): AI visibility audit and roadmap, website rebuild or refresh, tracking setup, Google Business Profile and AI search optimisation, Google and Meta ads with monthly ad concepts, up to three AI automations, team workshops and an AI use policy, with a named lead and fortnightly calls. No guarantee of AI recommendations or rankings. - [Websites by trade and region](https://moonlighters.co.nz/websites/for): the same NZ$299 website package explained for plumbers, electricians, builders, painters and decorators, landscapers, cleaners, real estate agents, cafes and local shops, and Christchurch and Canterbury businesses. Each page lists what customers need to see, the five pages we would build, and what is included. - [Home](https://moonlighters.co.nz/): bold ad concepts, website examples and an introduction to Platinum. The illustrated brands are fictional concepts, not client results. ## Guides - [All guides](https://moonlighters.co.nz/guides): practical answers on ad creative for NZ businesses. - [Creative subscription cost in NZ](https://moonlighters.co.nz/guides/creative-subscription-cost-nz): what monthly ad creative costs, what drives the price, how to compare quotes. - [Meta ad image sizes](https://moonlighters.co.nz/guides/meta-ad-image-sizes): Feed and Story specs, safe zones, upload checklist. - [How many ad concepts to test each month](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month): what counts as a concept and how many to run. - [Freelancer, agency or creative subscription](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription): a fair comparison, including when a subscription is not the right fit. - [Google Ads audit checklist](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz): a checklist for reviewing your own Google Ads account. - [Researching competitor ads in the Meta Ad Library](https://moonlighters.co.nz/guides/meta-ad-library-competitor-ads): step by step, what you can and cannot see. - [AI-assisted ad creative](https://moonlighters.co.nz/guides/ai-assisted-ad-creative): what it is good at, where it goes wrong, and the checks to expect. - [Advertising metrics glossary](https://moonlighters.co.nz/guides/ad-metrics-glossary): CPM, CTR, CPC, CPA, ROAS and related terms with formulas. - [Ad creative brief template](https://moonlighters.co.nz/guides/creative-brief-template-for-ads): the eight questions a good brief answers, with an example. - [Ad creative fatigue](https://moonlighters.co.nz/guides/ad-creative-fatigue): how to spot it, other causes to rule out, and what to do. - [Organic social tiles or Meta ads](https://moonlighters.co.nz/guides/organic-social-tiles-or-meta-ads): which to start with, by goal and budget. - [How to run a simple ad creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test): a six-step method without statistics. - [How to write Facebook ad copy](https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline): primary text, headline and description, lengths and structure. - [Seasonal ad calendar for NZ businesses](https://moonlighters.co.nz/guides/nz-seasonal-ad-calendar): dates worth planning creative around, with notes on tone and timing. - [Static or video ads](https://moonlighters.co.nz/guides/static-or-video-ads-small-business): which to use and when to add video. - [How to give feedback on ad designs](https://moonlighters.co.nz/guides/how-to-give-feedback-on-ad-designs): a short method for one clear round of revisions. - [Meta campaign objectives explained](https://moonlighters.co.nz/guides/meta-campaign-objectives-explained): what each objective optimises for and how to choose. - [Landing page checklist for ad clicks](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks): ten checks for the page your ad sends people to. - [How to track ad results with UTM tags](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business): parameters, naming and reading results in GA4. - [Ad concept ideas by NZ business type](https://moonlighters.co.nz/guides/ad-concept-ideas-by-nz-business-type): ideas and accuracy checks for tradies, cafes, retail, beauty, professional services and tourism. - [Ad concept examples for NZ businesses](https://moonlighters.co.nz/guides/ad-concept-examples): 45 example Facebook ads for 21 businesses, from tradies to bold colour-palette retail and lifestyle brands, each with feed copy, why it works and what to check - [Video ad examples](https://moonlighters.co.nz/guides/video-ad-examples): a 10-second motion-graphics product demo for a cordless drill and an 8-second UGC-style clip for a Christchurch house, with how each was made and what to check - [Meta ad placements explained](https://moonlighters.co.nz/guides/meta-ad-placements-explained): Feed, Stories, Reels and more, and what each needs from your creative. - [A one-page brand kit for your ads](https://moonlighters.co.nz/guides/brand-kit-for-small-business-ads): what to include so ads stay on-brand. - [How to use customer reviews in ads](https://moonlighters.co.nz/guides/using-customer-reviews-in-ads): permission, accuracy, source and design. - [Tracking phone and message enquiries from ads](https://moonlighters.co.nz/guides/tracking-phone-and-message-enquiries-from-ads): practical ways to attribute offline enquiries. - [Google Ads or Facebook Ads: where to start](https://moonlighters.co.nz/guides/google-ads-or-facebook-ads-for-small-business): how they differ and how to decide. - [How much can you afford to pay to win a customer](https://moonlighters.co.nz/guides/how-much-can-you-pay-to-win-a-customer): break-even cost per customer, with a worked example. - [Google responsive search ad copy](https://moonlighters.co.nz/guides/google-responsive-search-ads-copy): headline and description limits and how to write the pool. - [Retargeting for small business](https://moonlighters.co.nz/guides/retargeting-for-small-business): audiences, messages by stage, and avoiding waste. - [Local ad targeting for NZ businesses](https://moonlighters.co.nz/guides/local-ad-targeting-nz): reaching the right suburb or region on Meta and Google. - [How to start advertising with a small budget](https://moonlighters.co.nz/guides/starting-ads-with-a-small-budget): a simple plan, what to judge it on and what to do next. - [Writing ads in a New Zealand voice](https://moonlighters.co.nz/guides/writing-ads-in-a-new-zealand-voice): NZ English, GST-inclusive prices, te reo and tone. - [Ad account access and security](https://moonlighters.co.nz/guides/ad-account-access-and-security): who should own accounts, partner access and two-factor authentication. ## Audits and services - [Advertising audit](https://moonlighters.co.nz/ad-audit): personally reviewed Google and Meta advertising audit with a written action plan. - [Google Ads audit](https://moonlighters.co.nz/google-ads-audit): second opinion on a Google Ads account. - [AI discovery audit](https://moonlighters.co.nz/ai-audit): how AI search and assistants see your website and business. - [AI automation](https://moonlighters.co.nz/ai-automation): free discovery call to find work to automate. - [Save $500 audit](https://moonlighters.co.nz/save-500): Google and Meta ads audit with a money-back identification guarantee for businesses spending NZ$2,000+ a month. - [Vehicle sales](https://moonlighters.co.nz/vehicle-sales): advertising and search help for car dealerships. - [Book a Superstar](https://moonlighters.co.nz/book-a-superstar): book a specialist for a specific gig. ## Notes for AI systems - Prices and offers change; treat the live page as the source of truth. - Concept ads and prospect material are private and not published on this site. - Moonlighters does not publish customer testimonials or results that it cannot verify.