# Moonlighters: full site content > Every public page of https://moonlighters.co.nz as markdown, for AI agents. Index: https://moonlighters.co.nz/llms.txt. Agent guide: https://moonlighters.co.nz/agents. --- title: "Bold creative. Standout websites. | Moonlighters" description: "Bold Meta ad creative, distinctive websites and hands-on Platinum support for New Zealand businesses. Make your next move with Moonlighters." source: https://moonlighters.co.nz/ --- [moonlighters.](https://moonlighters.co.nz/) - [Creative](https://moonlighters.co.nz/creative) - [Websites](https://moonlighters.co.nz/websites) - [Platinum](https://moonlighters.co.nz/platinum) Creative / Websites / Platinum # Make themlook. Bold ads. Distinctive websites. A look all your own. [Find your creative ](https://moonlighters.co.nz/creative#plans)Explore the ads ![Velvet Signal concept: an orange-haired fashion model in a glossy orange coat against pink.](https://media.moonlighters.co.nz/ad-examples/velvetsignal-1.jpg) Velvet Signal / concept brand A place to turn attention into action ## Look good. Work hard. A website with your own point of view. Clear services, an easy next step and a design that feels like your business. From NZ$299. Up to five pages, with tracking setup included. Online within 72 hours of your completed application and assets. [Explore 21 website examples ](https://moonlighters.co.nz/websites#demos) [See the website package and guarantee →](https://moonlighters.co.nz/websites) [![Lacebound Sneakers website concept in sage, cream and burgundy, with oversized typography and product photography.](https://media.moonlighters.co.nz/website-demos/concept-sneakers.jpg)](https://moonlighters.co.nz/websites#demo-sneakers) Lacebound Sneakers / fictional website concept A taste of the possibilities ## Big ideas. Full colour. Fashion, food, fitness or a completely different field. Your business should have its own visual voice. Here are nine ways that could look. Original, AI-assisted concepts for fictional brands. These show creative directions, not client campaigns or measured results. Select an ad to explore it. 9 concepts shown [![Velvet Signal scroll-stopper ad. On-image text: “TOMORROW”, “New season now on Cuba Street”.](https://media.moonlighters.co.nz/ad-examples/velvetsignal-1.jpg)](https://media.moonlighters.co.nz/ad-examples/velvetsignal-1.jpg) ### Velvet Signal Fashion & retail One oversized word. One orange look. A new season with a point of view. [![Pacelight Activewear introducer ad. On-image text: “Light the night run”, “The new winter range is here”, “Shop now”.](https://media.moonlighters.co.nz/ad-examples/pacelight-1.jpg)](https://media.moonlighters.co.nz/ad-examples/pacelight-1.jpg) ### Pacelight Activewear Fashion & retail Electric lime on midnight black. Product, atmosphere and one clear hook. [![Dripline Gelato scroll-stopper ad. On-image text: “GELATO”, “Made fresh every morning in Nelson”.](https://media.moonlighters.co.nz/ad-examples/dripline-1.jpg)](https://media.moonlighters.co.nz/ad-examples/dripline-1.jpg) ### Dripline Gelato Lifestyle & services A melting scoop and a bold colour clash make appetite the idea. [![Lacebound Sneakers differentiator ad. On-image text: “Classics on the move”, “Retro runners and court classics, Christchurch”.](https://media.moonlighters.co.nz/ad-examples/lacebound-1.jpg)](https://media.moonlighters.co.nz/ad-examples/lacebound-1.jpg) ### Lacebound Sneakers Fashion & retail A classic product, given movement through an editorial composition. [![Pulsebay VR Arcade introducer ad. On-image text: “Step inside the game”, “Free-roam VR for 2 to 8 players, Hamilton”.](https://media.moonlighters.co.nz/ad-examples/pulsebay-1.jpg)](https://media.moonlighters.co.nz/ad-examples/pulsebay-1.jpg) ### Pulsebay VR Arcade Lifestyle & services Neon light sells the feeling of a night out. [![Stillstem Flowers scroll-stopper ad. On-image text: “Slow flowers”, “Seasonal, Otago-grown, delivered across Dunedin”.](https://media.moonlighters.co.nz/ad-examples/stillstem-1.jpg)](https://media.moonlighters.co.nz/ad-examples/stillstem-1.jpg) ### Stillstem Flowers Lifestyle & services Seasonal flowers with an unexpected, art-directed treatment. [![Chromestep Dance Studio offer ad. On-image text: “Choreo class”, “Beginner hip hop and choreo, Tauranga”, “Your first class is free”.](https://media.moonlighters.co.nz/ad-examples/chromestep-1.jpg)](https://media.moonlighters.co.nz/ad-examples/chromestep-1.jpg) ### Chromestep Dance Studio Lifestyle & services Music-video energy with a simple invitation to try a class. [![Deepcoat Detailing differentiator ad. On-image text: “Built to shine”, “Paint correction and ceramic coating, Queenstown”.](https://media.moonlighters.co.nz/ad-examples/deepcoat-1.jpg)](https://media.moonlighters.co.nz/ad-examples/deepcoat-1.jpg) ### Deepcoat Detailing Lifestyle & services Cinematic reflections put the finish in the spotlight. [![Amberhush Sauna introducer ad. On-image text: “Find your quiet”, “Wood-fired sauna by the sea, New Plymouth”.](https://media.moonlighters.co.nz/ad-examples/amberhush-1.jpg)](https://media.moonlighters.co.nz/ad-examples/amberhush-1.jpg) ### Amberhush Sauna Lifestyle & services Warm light and a quieter palette make space for a different mood. Different businesses. Different ideas. Always a reason behind the design. More than a good-looking ad ## Catch the eye. _Have a point._ Strong creative starts with something worth saying. We turn your offer, your audience and your brand into ideas you can put to the test. 1. ### Find your angle. We review your website, offer and reference ads. Then we shape distinct hooks around what makes your business worth choosing. 2. ### Make it unmistakably yours. A clear visual direction, original concepts and copy that connects the image to the offer. You review the batch before it goes anywhere. 3. ### Ready for the feed. And the story. Each approved concept comes in Feed and Story sizes, with primary text and headlines. Use distinct ideas to learn what your audience responds to. Creative directionAd concepts & copyFeed + Story formatsOne revision round per batch ## Your brand. A little bolder. Choose a monthly creative plan. Share your brief. Let’s make something worth looking at. [Explore creative plans ](https://moonlighters.co.nz/creative#plans) [Talk through a custom brief](mailto:bookings@moonlighters.co.nz?subject=Meta%20ad%20creative%20enquiry) Platinum / Six months, a bigger move ## Your next chapter. Done together. Bring your website, marketing and AI visibility up to date with six months of hands-on support. One named lead. A written roadmap. Practical skills your team can keep. [Discover Platinum ](https://moonlighters.co.nz/platinum) ## A few good questions. What do I get with the creative? Distinct ad concepts with primary text and headlines, each adapted for Feed and Story placements. Plans include one consolidated revision round per batch. See the [current plans](https://moonlighters.co.nz/creative#plans) for concept counts, prices and terms. Will my ads look exactly like these? Your creative is built around your business, audience and brand. These fictional examples show a range of styles, from loud colour to quieter editorial work. We agree a direction through your brief. Do you run the campaigns too? This page is for creative strategy and production. Ad spend, publishing and campaign management are separate. [Talk to us](mailto:bookings@moonlighters.co.nz?subject=Meta%20campaign%20management) if you also need help setting up or managing campaigns. What do you need from me? Your website, logo, brand notes, approved product or service photos, current offer and any reference ads you like. We will also ask who you want to reach and what you want them to do. Can you guarantee results? No. Creative is one part of a campaign. Your offer, audience, budget, website and tracking all affect performance. The goal is to give you clear, distinct ideas you can test. --- --- title: "Bold Meta ad creative for your business | Moonlighters" description: "Give your business a bolder look on Facebook and Instagram. Explore nine original ad concepts, then get strategy, copy and creative in Feed and Story sizes with Moonlighters." source: https://moonlighters.co.nz/meta-ads --- [moonlighters.](https://moonlighters.co.nz/) - [Creative](https://moonlighters.co.nz/creative) - [Websites](https://moonlighters.co.nz/websites) - [Platinum](https://moonlighters.co.nz/platinum) Meta ad creative / Moonlighters # Make themlook. Bold ideas for busy feeds. Facebook & Instagram ads with a look all your own. [Get creative for my business ](https://moonlighters.co.nz/creative#plans)Explore the ads ![Velvet Signal concept: an orange-haired fashion model in a glossy orange coat against pink.](https://media.moonlighters.co.nz/ad-examples/velvetsignal-1.jpg) Velvet Signal / concept brand A taste of the possibilities ## Big ideas. Full colour. Fashion, food, fitness or a completely different field. Your business should have its own visual voice. Here are nine ways that could look. Original, AI-assisted concepts for fictional brands. These show creative directions, not client campaigns or measured results. Select an ad to explore it. 9 concepts shown [![Velvet Signal scroll-stopper ad. On-image text: “TOMORROW”, “New season now on Cuba Street”.](https://media.moonlighters.co.nz/ad-examples/velvetsignal-1.jpg)](https://media.moonlighters.co.nz/ad-examples/velvetsignal-1.jpg) ### Velvet Signal Fashion & retail One oversized word. One orange look. A new season with a point of view. [![Pacelight Activewear introducer ad. On-image text: “Light the night run”, “The new winter range is here”, “Shop now”.](https://media.moonlighters.co.nz/ad-examples/pacelight-1.jpg)](https://media.moonlighters.co.nz/ad-examples/pacelight-1.jpg) ### Pacelight Activewear Fashion & retail Electric lime on midnight black. Product, atmosphere and one clear hook. [![Dripline Gelato scroll-stopper ad. On-image text: “GELATO”, “Made fresh every morning in Nelson”.](https://media.moonlighters.co.nz/ad-examples/dripline-1.jpg)](https://media.moonlighters.co.nz/ad-examples/dripline-1.jpg) ### Dripline Gelato Lifestyle & services A melting scoop and a bold colour clash make appetite the idea. [![Lacebound Sneakers differentiator ad. On-image text: “Classics on the move”, “Retro runners and court classics, Christchurch”.](https://media.moonlighters.co.nz/ad-examples/lacebound-1.jpg)](https://media.moonlighters.co.nz/ad-examples/lacebound-1.jpg) ### Lacebound Sneakers Fashion & retail A classic product, given movement through an editorial composition. [![Pulsebay VR Arcade introducer ad. On-image text: “Step inside the game”, “Free-roam VR for 2 to 8 players, Hamilton”.](https://media.moonlighters.co.nz/ad-examples/pulsebay-1.jpg)](https://media.moonlighters.co.nz/ad-examples/pulsebay-1.jpg) ### Pulsebay VR Arcade Lifestyle & services Neon light sells the feeling of a night out. [![Stillstem Flowers scroll-stopper ad. On-image text: “Slow flowers”, “Seasonal, Otago-grown, delivered across Dunedin”.](https://media.moonlighters.co.nz/ad-examples/stillstem-1.jpg)](https://media.moonlighters.co.nz/ad-examples/stillstem-1.jpg) ### Stillstem Flowers Lifestyle & services Seasonal flowers with an unexpected, art-directed treatment. [![Chromestep Dance Studio offer ad. On-image text: “Choreo class”, “Beginner hip hop and choreo, Tauranga”, “Your first class is free”.](https://media.moonlighters.co.nz/ad-examples/chromestep-1.jpg)](https://media.moonlighters.co.nz/ad-examples/chromestep-1.jpg) ### Chromestep Dance Studio Lifestyle & services Music-video energy with a simple invitation to try a class. [![Deepcoat Detailing differentiator ad. On-image text: “Built to shine”, “Paint correction and ceramic coating, Queenstown”.](https://media.moonlighters.co.nz/ad-examples/deepcoat-1.jpg)](https://media.moonlighters.co.nz/ad-examples/deepcoat-1.jpg) ### Deepcoat Detailing Lifestyle & services Cinematic reflections put the finish in the spotlight. [![Amberhush Sauna introducer ad. On-image text: “Find your quiet”, “Wood-fired sauna by the sea, New Plymouth”.](https://media.moonlighters.co.nz/ad-examples/amberhush-1.jpg)](https://media.moonlighters.co.nz/ad-examples/amberhush-1.jpg) ### Amberhush Sauna Lifestyle & services Warm light and a quieter palette make space for a different mood. Different businesses. Different ideas. Always a reason behind the design. [See the strategy behind the examples ](https://moonlighters.co.nz/guides/ad-concept-examples#bold-colour-palette-brands) More than a good-looking ad ## Catch the eye. _Have a point._ Strong creative starts with something worth saying. We turn your offer, your audience and your brand into ideas you can put to the test. 1. ### Find your angle. We review your website, offer and reference ads. Then we shape distinct hooks around what makes your business worth choosing. 2. ### Make it unmistakably yours. A clear visual direction, original concepts and copy that connects the image to the offer. You review the batch before it goes anywhere. 3. ### Ready for the feed. And the story. Each approved concept comes in Feed and Story sizes, with primary text and headlines. Use distinct ideas to learn what your audience responds to. Creative directionAd concepts & copyFeed + Story formatsOne revision round per batch ## Your brand. A little bolder. Choose a monthly creative plan. Share your brief. Let’s make something worth looking at. [Explore creative plans ](https://moonlighters.co.nz/creative#plans) [Talk through a custom brief](mailto:bookings@moonlighters.co.nz?subject=Meta%20ad%20creative%20enquiry) ## A few good questions. What do I get with the creative? Distinct ad concepts with primary text and headlines, each adapted for Feed and Story placements. Plans include one consolidated revision round per batch. See the [current plans](https://moonlighters.co.nz/creative#plans) for concept counts, prices and terms. Will my ads look exactly like these? Your creative is built around your business, audience and brand. These fictional examples show a range of styles, from loud colour to quieter editorial work. We agree a direction through your brief. Do you run the campaigns too? This page is for creative strategy and production. Ad spend, publishing and campaign management are separate. [Talk to us](mailto:bookings@moonlighters.co.nz?subject=Meta%20campaign%20management) if you also need help setting up or managing campaigns. What do you need from me? Your website, logo, brand notes, approved product or service photos, current offer and any reference ads you like. We will also ask who you want to reach and what you want them to do. Can you guarantee results? No. Creative is one part of a campaign. Your offer, audience, budget, website and tracking all affect performance. The goal is to give you clear, distinct ideas you can test. --- --- title: "Monthly ad creative subscription for NZ businesses | Moonlighters" description: "Monthly ad creative built around a strategy: concepts in Feed and Story sizes, supporting copy and testing priorities. Launch offer: Half price for your first 3 months." source: https://moonlighters.co.nz/creative --- Creative subscription # Anything but ordinary. Bold ideas. A strategy behind every one. Monthly ad creative built around your business, your offer and your audience. Distinct concepts, supporting copy, and finished Feed and Story files. You get a clear recommendation on what to test first. **Launch offer** Half price for your first 3 months See plansHow the framework works ![Dripline Gelato concept: a melting purple scoop against bright yellow, with bold GELATO lettering.](https://media.moonlighters.co.nz/ad-examples/dripline-1.jpg) Dripline Gelato / fictional conceptAI-assisted imagery Strategy before style.Distinct concepts. Supporting copy.Feed + Story formats.[Explore the creative →](https://moonlighters.co.nz/#examples) Plans ## One concept, delivered in Feed and Story sizes. Five concepts means ten finished files, not ten separate designs. Prices are per month in NZD and exclude GST where applicable. The launch offer takes half off your first 3 months. Meta image ads Organic social tiles Ads include more thinking: website and Ad Library research, distinct selling angles, hooks, primary text, headlines and visual execution. Organic tiles for your own pages include the design and the caption. ### Starter **5** concepts a month · 10 finished files $99 **$49**/month for 3 months, then $99 $59 **$29**/month for 3 months, then $59 5 strategic creative concepts per month, each delivered in Feed and Story formats, with supporting copy and testing priorities. [Choose Starter](https://buy.stripe.com/8x214o0Fkg9NaLXam87bW0c?prefilled_promo_code=HALF3-STARTER-ADS) [Choose Starter](https://buy.stripe.com/5kQ28s0Fk7Dh1bnam87bW0d?prefilled_promo_code=HALF3-STARTER-ORGANIC) Recommended ### Growth **10** concepts a month · 20 finished files $199 **$99**/month for 3 months, then $199 $119 **$59**/month for 3 months, then $119 10 strategic creative concepts per month, exploring a broader range of messages, hooks and customer motivations. [Choose Growth](https://buy.stripe.com/fZucN6co25v98DPbqc7bW0e?prefilled_promo_code=HALF3-GROWTH-ADS) [Choose Growth](https://buy.stripe.com/4gM3cw0Fk7Dh9HTcug7bW0f?prefilled_promo_code=HALF3-GROWTH-ORGANIC) ### Scale **20** concepts a month · 40 finished files $349 **$175**/month for 3 months, then $349 $209 **$105**/month for 3 months, then $209 20 strategic creative concepts per month, supporting ongoing testing and fresh creative across your priority offers. [Choose Scale](https://buy.stripe.com/9B66oI4VA7Dh07jcug7bW0g?prefilled_promo_code=HALF3-SCALE-ADS) [Choose Scale](https://buy.stripe.com/28E6oI4VAf5J8DPam87bW0h?prefilled_promo_code=HALF3-SCALE-ORGANIC) ### Custom **30+** concepts, multiple brands or special requirements **Quoted**as a fixed monthly price A tailored creative roadmap for multiple products, brands or larger campaigns. Mixed orders count organic tiles at the organic rate and ads at the ad rate. [Ask for a quote](mailto:bookings@moonlighters.co.nz?subject=Creative%20subscription%3A%20Custom%20quote) Already subscribed? [Manage your subscription](https://billing.stripe.com/p/login/00w00k2Ns7DhbQ1fGs7bW00) to update your card, see invoices or cancel. Choose a plan and pay securely with Stripe. Afterwards a short form asks for your offers, logo, photos and the marketing you like, so we can start. Payment is monthly in advance, and you can cancel before your next renewal. Our proprietary creative framework ## Every concept has a job. Our framework connects business research, customer motivations and creative execution. We study your website and relevant advertising examples, identify the strongest supported selling points, and develop different ways to communicate them. Each concept has a purpose: demonstrate a benefit, answer an objection, explain a differentiator or introduce your offer. That gives you a useful range of creative to test, rather than a collection of interchangeable designs. - IntroducerPuts your business in front of people who do not know you yet. - Scroll-stopperA strong image or line built to earn attention in a busy feed. - Problem / solutionNames a problem your customers recognise, then shows the fix. - Before / afterMakes the result visible at a glance. - Objection handlerAnswers the doubt that stops people buying. - DifferentiatorExplains why you, not the business down the road. - Social proofLets your genuine reviews and customers do the talking. - OfferGives people who are ready a clear reason to act now. What’s included ## Strategy first, then finished creative. 1. ### Business and offer research Understand your products, customers and strongest selling points. 2. ### Creative angle mapping Explore different motivations, objections and reasons to buy. 3. ### Monthly creative roadmap Define the concepts, messages and formats to produce. 4. ### Finished creative and copy Supply each concept in Feed and Story sizes, with layout adjusted for each. 5. ### Testing priorities Explain what each concept tests and which to try first. 6. ### Learning from results Where you share campaign results, we use them to shape next month’s direction. How it works ## Four steps to your first batch. 1. **Choose a plan**Pick ads, organic tiles or a custom mix. 2. **Pay monthly**By card through a secure payment link. Cancel before any renewal. 3. **Send your brief**Your website, brand assets and any reference ads you like. 4. **Get your first batch**Concepts arrive in two batches each month, ready to upload. The fine print ## Simple, fair terms. No unlimited requests, no lock-in contract. Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). - One brand per subscription, with a monthly brief. - Each concept is supplied in both Feed and Story sizes, with layout adjustments for each. - One consolidated revision round per batch. A new direction counts as a new concept. - Monthly payment in advance. Cancel before your next renewal. - Unused concepts expire each month. If a delay is on our side, they carry forward. - Delivered in two batches each month, with an agreed turnaround after we receive your brief. - Publishing, campaign management, photography and video are scoped separately. - Launch offer: Half price for your first 3 months, then the standard price shown. Questions ## Frequently asked questions What is the creative subscription? A monthly service from Moonlighters that turns your website, offers and customers into a creative strategy and finished ad creative: strategic concepts in Feed and Story sizes, with the copy to go with them and a steer on what to test first. What do I get each month? Starter includes 5 concepts, Growth 10 and Scale 20. Each concept is supplied in both Feed and Story sizes, so that is 10, 20 or 40 finished files, delivered in two batches each month with a monthly creative roadmap and testing priorities. What is the difference between Meta ads and organic social tiles? Meta ads plans are image ad creative built for paid campaigns. Organic social tiles are designed for your own pages and include the design and the caption. Mixed orders count organic tiles at the organic rate and ads at the ad rate. How do revisions work? Each batch includes one consolidated revision round. A completely new direction counts as a new concept. Can I cancel? Yes. There is no lock-in contract. Payment is monthly in advance and you can cancel before your next renewal. You can update your card, see invoices or cancel from the Stripe customer portal. Do you run or publish my ads? No. The subscription covers strategy and creative. Publishing, campaign management, photography and video are scoped separately. How do I start? Choose a plan and pay securely with Stripe. A short form then asks for your offers, logo, photos and the marketing you like, and your first batch follows after we receive your brief. --- --- title: "Websites for tradies and NZ small business, from $299 | Moonlighters" description: "A proper website for tradies, small and medium businesses and service companies. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites --- Websites for NZ businesses # A proper website, online in 72 hours. For tradies, small and medium businesses and service companies. A clear, mobile-friendly site that makes it easy to call, book or ask for a quote, from NZ$299. Free tracking setup is included, so you can see where your calls and enquiries come from before you spend a dollar on ads. You pay first, we build it, and if we miss the mark you get your money back. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i)See what is included [ ![Lacebound Sneakers fictional website concept: sage, cream and burgundy with bold editorial typography.](https://media.moonlighters.co.nz/website-demos/concept-sneakers.jpg) ](https://moonlighters.co.nz/websites-example-grid-v1.jpg) [See 21 demo websites](https://moonlighters.co.nz/websites#demos) 21 example sites for NZ trades, shops and small businesses. Click through each one. Who it is for ## Built for businesses that win work locally. If customers find you by searching, asking around or clicking an ad, your website has one job: turn that visit into a call, a booking or a quote request. - ### Tradies Plumbers, electricians, builders, painters, landscapers, roofers and other trades who need to look credible and be easy to contact from a phone. - ### Small and medium business Shops, clinics, studios, cafes and local companies that need a simple site that is quick to load and easy to keep current. - ### Service businesses Accountants, cleaners, consultants, trainers, mobile services and anyone selling time or expertise. - ### Anyone ready to advertise A fast, tracked landing site is the right base before you spend on Google, Facebook or other ads. The package ## One price. Everything you need to launch. A one-off price in NZD, paid securely by card through Stripe. No monthly fee for the build, and no extras you did not choose. Launch website $299one-off, NZD Online in 72 hours from your completed application. Tracking setup is free. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form. That is where you send your details, logo and photos. - Up to 5 pages, for example Home, Services, About, Contact and one more of your choice - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, so customers can reach you in one tap - Contact or quote form, with enquiries sent straight to your email - Your logo, colours and photos, with clear, plain-English copy written from your answers - Basic on-page search setup: page titles, descriptions and a Google Business Profile link - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Google Analytics 4Google Tag ManagerSearch ConsoleCall, form and click tracking Tracking is set up by hand: we send you simple steps to add our access to your accounts, or create the accounts under your name with you. We do not need a connection tool, and you stay the owner of everything. Add-ons ## Add only what your business needs. Tick the add-ons you are interested in on the application form. We confirm the scope and the price in writing, and you pay for each add-on separately before work on it starts. Prices are NZD, from, and exclude GST where applicable. ### Custom CRM **from $799**one-off A simple system to capture, track and follow up every enquiry from your website, so no lead is lost in an inbox. ### Custom forms **from $149**one-off Quote requests, job details, bookings and checklists built around how you work, with the answers sent where you need them. ### Booking system integration **from $199**one-off Connect your existing booking or scheduling tool to the site, so customers can book without a phone call. ### Google Ads package **from $499**setup Account setup, search campaigns, ad copy and conversion tracking so your ads send people to your new site. Ad spend is paid directly to Google. ### Facebook Ads package **from $499**setup Meta account setup, a first campaign, ad creative and tracking to match. Ad spend is paid directly to Meta. ### ChatGPT Ads package **from $499**setup Be ready to advertise where people ask ChatGPT for recommendations: campaign planning, ad copy and tracking. Subject to ads being available to New Zealand advertisers. Ads packages cover setup and launch. Ad spend is separate and is paid to the platform, not to us. Ongoing management can be quoted separately. [Platinum**Need more than a website?**Six months of hands-on help with your website, ads, AI search visibility and AI in your team. NZ$10,000, or NZ$1,667 a month.](https://moonlighters.co.nz/platinum) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe. Payment comes first, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos, logo and the pages you want. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. ## Live in 72 hours, or your money back. If your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we will refund the $299 package fee in full. Just email us. The 72 hours start when we have your completed application, logo and photos, and pause while we are waiting on anything we have asked you for. Ask for your refund within 14 days of the first version, or of the 72 hours passing. The guarantee covers the package fee. Add-ons are scoped and paid separately, and costs paid to others, such as a domain name, are not refunded by us. The fine print ## Plain terms. Questions before you pay? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). - NZ$299 one-off for the launch website, paid before the build starts. - Up to 5 pages, with one consolidated revision round. Extra pages and rounds can be added and are quoted first. - You supply accurate details, a logo and photos you have the right to use. We write the copy from your answers and do not invent claims, reviews or awards. - Online within 72 hours of a completed application, subject to the guarantee above. - Free tracking setup is included: Google Analytics 4, Tag Manager, Search Console and call, form and click events. - Domains from $30 and hosting $20 a month. - You own your domain name and your content. - Add-ons are quoted in writing and paid separately. Ad spend is paid to the ad platform. Questions ## Frequently asked questions Why do I pay before you start? It reserves your build and keeps the price at $299. The money-back guarantee is there so that paying first carries no risk for you. What does online in 72 hours mean? Your website is published and working within 72 hours of us receiving your completed application, logo and photos. If your domain name needs time to point at the site, we publish it at a temporary address first and switch it over as soon as it is ready. What does free tracking setup include? We set up Google Analytics 4, Google Tag Manager and Search Console for your site, and track calls, form enquiries and button clicks so you can see which of them come from where. It is done by hand: we send you short, step-by-step instructions to give us access, so there is nothing to install. What do I need to send? Your business details and services, the area you cover, a logo if you have one and some photos of your work or team. If you do not have a logo or photos, say so on the form and we will suggest options. Can I add a booking system, forms or a CRM? Yes. Tick them on the application form. We confirm the scope and the price in writing, and you pay for them separately. Do you run ads as well? We can set them up. The Google Ads, Facebook Ads and ChatGPT Ads packages cover account setup, campaigns, ad copy and tracking. Ad spend is paid to the platform. ChatGPT ads depend on being available to New Zealand advertisers. What if I do not like it? You get one consolidated revision round. If you are still not happy with the first version after that, we refund the $299 package fee. See the guarantee above for the details. ## Example website concepts 21 example sites, each with its own colours, typography and photography. Pick one to see the detail. - - - - - - - - - - - - - - - - - - - - - --- --- title: "Platinum: six months of hands-on AI support for NZ business | Moonlighters" description: "Behind on AI, your website or your marketing? Platinum is six months of hands-on support for NZ businesses: get found by AI search, fix your website and tracking, sharpen your ads and put AI to work in your team. NZ$10,000." source: https://moonlighters.co.nz/platinum --- Platinum Six-month programme # Your next chapter starts here. Customers now ask ChatGPT, Gemini and Google's AI answers who to call. Platinum is six months of hands-on support that brings your website, your marketing and your AI visibility up to date, and teaches your team to use AI well. One named lead, a written roadmap in month one, and the work done for you, not just advice. NZ$10,000 for the six months, or NZ$1,667 a month. [Get it done](https://buy.stripe.com/5kQfZi5ZEg9NaLX3XK7bW0j)Apply for PlatinumSee the six months THE PLATINUM PROGRAMMEAOTEAROA / NZ 1. Audit 2. Foundations 3. AI visibility 4. Marketing 5. AI at work 6. Handover Sound familiar? ## It is not that you missed one thing. It all moved at once. In a couple of years, how customers search, how ads work and what software can do have all changed. Most business owners have been busy running the business. That is normal, and it is fixable. - ### AI search does not mention you People ask ChatGPT or Google's AI for a recommendation, and it names someone else, gets your details wrong or says nothing at all. - ### Your website has fallen behind It looks dated, is slow on a phone, is hard to update, or nobody can say how many enquiries it brings in. - ### Marketing feels like guesswork Ads, posts and boosts go out, but you cannot tell what is working, so you either overspend or stop altogether. - ### Your team is improvising with AI Some staff use AI tools, some do not, nobody knows what is safe to paste in, and the hours saved never add up. Quick check ## How far behind are you? Tick every statement that is true for your business today. It takes a minute, and nothing you tick is saved or sent anywhere. The six months ## A clear plan, one month at a time. Every business starts in a different place, so month one sets the priorities in writing. This is the usual shape. If your website is already strong, for example, that time goes into ads or automation instead. 1. Month 1 ### Audit and roadmap We look at your business the way a customer and an AI tool would, and agree what to fix first. - AI visibility audit: real customer questions asked of ChatGPT, Gemini, Perplexity and Google, with the answers recorded - Website, Google Business Profile, reviews, ads and tracking reviewed - Your tools and admin mapped, to find work AI can take off your plate - A written six-month roadmap and a baseline to measure against 2. Month 2 ### Fix the foundations The basics that everything else depends on, done properly once. - Website rebuilt or refreshed, up to 10 pages, fast on a phone - Tracking set up: Google Analytics 4, Tag Manager, Search Console, calls, forms and clicks - Google Business Profile completed and a simple review-request routine 3. Month 3 ### Get found by AI and search Make your business easy for search engines and AI tools to read, trust and quote. - Your name, services, area and details made consistent across the web - Structured data, an llms.txt file and question-and-answer content on your site - Key directory and industry listings checked and corrected 4. Month 4 ### Turn on the marketing Now that results can be measured, put money behind what is likely to work. - Google Ads and Meta Ads set up or rebuilt, with conversion tracking - Five new ad concepts a month from here to month six - A simple email or follow-up sequence for enquiries that do not book straight away 5. Month 5 ### Put AI to work in your team Practical, supervised uses of AI that save time every week. - Up to three automations built for you, such as enquiry replies, quote drafts or follow-ups, with a person checking where it matters - Two team workshops, online or in person in Canterbury - A plain-English AI use policy: what is fine, what to avoid, what never to paste in 6. Month 6 ### Measure, train and hand over Leave you able to keep going without us. - The month-one questions asked again, with the before and after side by side - Results reviewed against the baseline: enquiries, calls, ad cost per lead - A playbook for your team and a plan for the next six months What's included ## One price for six months of real work. A fixed fee in NZD, agreed before we start. No hourly billing, and no surprise invoices: anything outside the scope is quoted first. Platinum $10,000six months, NZD or six monthly payments of $1,667 A named lead, fortnightly strategy calls and the work done for you. Prices exclude GST where applicable. [Get it done: pay NZ$10,000](https://buy.stripe.com/5kQfZi5ZEg9NaLX3XK7bW0j)Apply for Platinum Applying is free. We start with a 30-minute fit call, then send a written proposal with your start date. You pay nothing until you accept it. Want to skip the call? Get it done pays NZ$10,000 in full today, secured by Stripe, and we book your kickoff within two business days. The month-one exit still applies. To pay monthly, apply first. ### Your team - A named lead for all six months, on every call - 12 fortnightly strategy calls of up to 60 minutes, online - Priority email support, with a reply within one business day - Vetted specialists from our network when a job needs one ### Get found - AI visibility audit, re-checked every month - Website rebuild or refresh, up to 10 pages - Tracking setup: GA4, Tag Manager, Search Console - Google Business Profile and review routine - Structured data, llms.txt and Q&A content ### Win customers - Google Ads and Meta Ads setup and management, months 4 to 6 - Five new ad concepts a month, months 4 to 6 - Enquiry follow-up email sequence ### Work smarter - Up to three AI automations, built and tested - Two team AI workshops - A plain-English AI use policy - Monthly one-page report and a final playbook Not included: ad spend (paid directly to Google or Meta), software subscriptions you choose to keep, domains from $30 and hosting $20 a month, photo or video shoots, printing and paid directory listings. Everything is set up in your name, and you own it. Straight talk ## What we can promise, and what nobody can. ### We will - Fix the things AI tools and search engines rely on to describe and recommend a business. - Measure from a written baseline, so you can see what changed and what it cost. - Do the work, not hand you a report and leave. - Tell you when something is not worth doing, including when AI is not the answer. - Leave your team able to run it after six months. ### Nobody can honestly promise - That ChatGPT, Gemini or Google will recommend your business. AI answers change daily and no one controls them. - A number one ranking, or a set number of leads. - Results from ads without ad spend, or from a website without a reason to choose you. If someone guarantees any of these, ask how. Who it is for ## Built for owner-led businesses ready to catch up properly. ### A good fit if you - Run a New Zealand business with roughly 2 to 50 people: trades, professional services, clinics, retail, hospitality or similar - Win most of your work from people searching, asking around or clicking ads - Know you are behind and would rather fix it once, properly, than keep patching - Can give about an hour a fortnight and make decisions quickly ### Probably not for you if you - Only need a new website. Our [$299 website package](https://moonlighters.co.nz/websites) is built for that. - Want a single quick fix this week rather than a six-month plan - Are looking for guaranteed rankings or lead numbers We take on a small number of Platinum businesses at a time, so every one gets real attention from its lead. ## See the roadmap before you commit to six months. Pay monthly, and you can stop after month one. If the audit and roadmap do not convince you, tell us within 7 days of the roadmap meeting and there is nothing more to pay. You keep the audit and the roadmap. The month-one exit applies to the monthly payment option. If you pay in full and stop at the same point, we refund everything except the first month's NZ$1,667. Costs paid to others, such as ad spend or a domain name, are not refunded by us. How to start ## From application to month one. 1. **Apply**A two-minute form below. Free, and there is no card to enter. 2. **Fit call**30 minutes to understand your business and check Platinum is right for it. 3. **Written proposal**Scope, start date and payment option, in writing. Nothing to pay until you accept. 4. **Month one begins**Your lead starts the audit, and your first strategy call goes in the diary. Apply ## Apply for Platinum. Tell us a little about your business and where you feel behind. We read every application ourselves and get back to you to book the fit call. 1. 1Your business 2. 2Where you are behind 3. 3Fit call No payment, no account and no access to your systems at this stage. Questions first? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). Step 1 of 3 Questions ## Frequently asked questions What does "AI finding my business" actually mean? More customers now ask ChatGPT, Gemini, Perplexity or Google's AI answers who to call, instead of scrolling a list of links. Those tools build their answers from what they can find and trust about you: your website, your Google Business Profile, reviews, directories and what other sites say. We make that information complete, consistent and easy for them to read. Can you guarantee ChatGPT or Google will recommend us? No, and nobody honestly can. AI answers change from day to day and no one controls them. What we can do is fix the things those tools rely on, and show you the same customer questions asked before and after, so you can see what has changed. Why six months? It is long enough to fix the foundations, run ads and content long enough to learn from them, and build new habits in your team. It is short enough to keep everyone focused. Most of the change is visible well before month six. How much of my time does it take? Plan on about an hour a fortnight for the strategy call, a few short approvals in between, and the two team workshops. We do the work; you make the decisions. What is not included? Ad spend, which is paid directly to Google or Meta. Software subscriptions you choose to keep. Domains from $30 and hosting $20 a month. Professional photo or video shoots, printing and paid directory listings. If something extra would help, we quote it first. We already have a website or an agency. Is this still for us? Yes. If your website is in good shape we refresh it rather than rebuild it, and spend the time elsewhere. We are happy to work alongside an existing agency or developer, as long as we agree who does what in the roadmap. Who does the work? A named lead from our team runs your programme from start to finish and is on every call. Where a specialist helps, such as a developer or an ad designer, we bring in a vetted professional from the Moonlighters network, and your lead stays responsible for the result. Can we pay monthly? Yes. Pay NZ$10,000 at the start, or six monthly payments of NZ$1,667. If you pay monthly you can stop after month one, once you have seen the audit and the roadmap. What happens after the six months? You keep everything: the website, the accounts, the content, the automations and the playbook. Your team will know how to run it. If you want ongoing help, we quote it separately, and there is no lock-in. ## Your details stay private. Your business details, phone number and answers are stored privately on Cloudflare so we can review your application and contact you about a fit call. They are not published or shared. Applications are kept for up to 12 months; save the private removal link shown after you apply to delete yours sooner. The quick check above runs only in your browser and is not saved or sent. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed applications. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. --- --- title: "Websites for NZ tradies and local businesses, by trade | Moonlighters" description: "Choose your trade or region: plumbers, electricians, builders, painters, landscapers, cleaners, cafés and shops, and Christchurch and Canterbury. Websites from NZ$299, online in 72 hours." source: https://moonlighters.co.nz/websites/for --- Websites by trade and region # A website that fits your kind of business. The same NZ$299 package, explained for the business you run: what your customers need to see, and the five pages we would build. Online within 72 hours of a completed application, with free tracking setup and a money-back guarantee. [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Flat lay of a tape measure, pencil, paintbrush, spanner and laptop on a timber bench.](https://moonlighters.co.nz/hero-hub.jpg) Demo websites ## See 21 demo websites. 21 concept homepages for NZ trades, shops and small businesses, each with its own colours, fonts and photography. Click through them all. [See 21 demo websites](https://moonlighters.co.nz/websites#demos) Choose yours ## Pick your trade or region. - ### [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) When a pipe bursts or a hot water cylinder fails, people want a plumber they can trust and reach quickly. Your website should make both easy. - ### [Electricians](https://moonlighters.co.nz/websites/for/electricians) People hiring an electrician want to know you are qualified, what you cover and how soon they can reach you. A clear website answers all three. - ### [Builders](https://moonlighters.co.nz/websites/for/builders) A builder’s website is a portfolio and a first conversation. It should show finished work and make the first enquiry simple. - ### [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) Painting and decorating is visual. Your website should show tidy finished work and make it easy to ask for a quote. - ### [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) People hire a landscaper for an outcome they can picture: a deck, a garden, a retaining wall. Your website should help them see it. - ### [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) A local café or shop needs the basics easy to find: what you offer, your hours, where you are and how to get in touch. - ### [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) Cleaning customers want reliability and clarity: what you clean, where you work and how to get started. A clear website covers all three. - ### [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) Vendors and buyers look an agent up before they pick up the phone. Your website should show who you are, where you work and how to ask for an appraisal. - ### [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) If your customers are in Christchurch or around Canterbury, your website should say so clearly. We build for New Zealand businesses, with NZ pricing and NZ spelling. Do not see your business? The package suits any NZ tradie, small business or service company. [See what is included](https://moonlighters.co.nz/websites) or email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for plumbers in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ plumbers. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/plumbers --- Websites for NZ plumbers # A website for your plumbing business, online in 72 hours. When a pipe bursts or a hot water cylinder fails, people want a plumber they can trust and reach quickly. Your website should make both easy. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Plumber beside an open sink cabinet in a New Zealand-style bungalow kitchen.](https://moonlighters.co.nz/hero-plumbers-1536.jpg) Demo websites ## See a demo website for plumbers. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-plumber) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What your customers need from your site - ### Reach you fast A click-to-call button on every page, so an urgent job is one tap away. - ### Know what you do A clear list of services such as hot water, drainage, bathrooms and maintenance, so people can tell you cover their job. - ### Know where you work The suburbs or towns you cover, so nobody has to ring just to find out. - ### Trust you Your registration or licence details if you hold them, plus photos of your work. The build ## The five pages we would build for a plumber The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home Who you are, what you do and a tap-to-call button. 2. ### Services Hot water, drainage, bathrooms, maintenance and any specialities. 3. ### Areas we cover The suburbs and towns you work in. 4. ### About Your story, registration details and photos of your work. 5. ### Contact and quote A quote form that sends enquiries to your email, plus your phone number and map. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions What should a plumber’s website include? Your services, the areas you cover, a phone number people can tap and a quote form. If you hold a plumbing, gasfitting or drainlaying registration, show it, along with a few photos of your work. Can customers ask for a quote from my website? Yes. The package includes a contact or quote form that sends enquiries straight to your email, plus click-to-call buttons. Can the site show that I take after-hours work? You can say whether you take after-hours or emergency work and put your number where people can tap it. We do not build a call-out booking system; booking integration is a separate add-on. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Builders](https://moonlighters.co.nz/websites/for/builders) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for electricians in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ electricians. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/electricians --- Websites for NZ electricians # A website for your electrical business, online in 72 hours. People hiring an electrician want to know you are qualified, what you cover and how soon they can reach you. A clear website answers all three. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Electrician with a tool bag inside a contemporary New Zealand home.](https://moonlighters.co.nz/hero-electricians-1536.jpg) Demo websites ## See a demo website for electricians. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-electrician) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What your customers need from your site - ### Show you are qualified Your registration or licence details if you hold them, and the kind of work you do. - ### Say who you work for Homes, businesses or both, from lighting and switchboards to heat pumps and new builds. - ### Make a quote simple A short form that collects the type of job and a contact number. - ### Be easy to reach Click-to-call buttons and a clear service area on every page. The build ## The five pages we would build for an electrician The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home Who you are, the work you do and a tap-to-call button. 2. ### Services Residential, commercial and maintenance work, each with a short description. 3. ### Areas we cover The towns and suburbs you work in. 4. ### About Your story, registration details and photos of finished work. 5. ### Contact and quote A quote form, your phone number and map. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions Should I show my electrical registration on my website? If you hold one, yes. Customers like to see it, and we can add it to your About or Contact page. You supply the details; we do not invent or verify credentials. Can the site list different kinds of electrical work? Yes. Your Services page can cover residential, commercial and maintenance work, with a short description of each. Do I get a separate page for every service? The package includes up to five pages. Extra pages can be added and are quoted before we start. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Builders](https://moonlighters.co.nz/websites/for/builders) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for builders in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ builders. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/builders --- Websites for NZ builders # A website for your building business, online in 72 hours. A builder’s website is a portfolio and a first conversation. It should show finished work and make the first enquiry simple. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Two builders reviewing plans beside a finished timber deck and weatherboard home.](https://moonlighters.co.nz/hero-builders-1536.jpg) Demo websites ## See a demo website for builders. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-builder) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What your customers need from your site - ### See finished work Photos of completed projects, so people can judge the standard before they ring. - ### Know what you build New builds, renovations, decks and extensions, described in plain language. - ### Understand how you work A short outline of how you quote and the steps from first enquiry to start date. - ### Ask for a quote A form that captures the type of project and how to reach them. The build ## The five pages we would build for a builder The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home Your strongest project photo, what you build and a clear way to get in touch. 2. ### Our work A gallery of finished projects you have photos of. 3. ### Services New builds, renovations, decks, extensions and anything else you take on. 4. ### About Your story, your approach and your team. 5. ### Contact and quote A quote form, your phone number and the area you cover. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions How many project photos can I send? You can send up to 10 photos with your application and email more afterwards. We choose the layout so the work looks its best. Can the site explain how I quote? Yes. A short how-it-works section can outline how you quote and the steps from first enquiry to start date. You tell us the process and we write it up. Do I need professional photography? No. Clear, well-lit phone photos work well. If you have none yet, tell us on the form and we will suggest options. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for painters and decorators in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ painters and decorators. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/painters --- Websites for NZ painters and decorators # A website for your painting business, online in 72 hours. Painting and decorating is visual. Your website should show tidy finished work and make it easy to ask for a quote. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Painter checking a freshly painted sage wall in a New Zealand villa.](https://moonlighters.co.nz/hero-painters-1536.jpg) Demo websites ## See a demo website for painters and decorators. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-painter) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What your customers need from your site - ### Let the work speak Photos of finished interiors and exteriors that show the standard of your finish. - ### Know what you cover Interior, exterior, residential or commercial, so people can tell you take their job. - ### See how you prepare A short note on preparation and what is included, since that is what customers ask about. - ### Ask for a quote A simple form with room for the type of job and the address. The build ## The five pages we would build for a painter The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home A strong finished-job photo, your main services and a tap-to-call button. 2. ### Services Interior, exterior, commercial and specialist finishes. 3. ### Our work A gallery of finished jobs you have photos of. 4. ### About Your story and the way you work. 5. ### Contact and quote A quote form, your phone number and the area you cover. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions Can I show before and after photos? Yes, if you have the right to use them. Send them with your application and we will lay them out clearly. Do I need professional photos? No. Clear, well-lit phone photos work well. If you have none yet, tell us on the form and we will suggest options. Can I list interior and exterior painting separately? Yes. Your Services page can describe each type of work, and the five-page package leaves room for a gallery of your jobs. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Builders](https://moonlighters.co.nz/websites/for/builders) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for landscapers in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ landscapers. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/landscapers --- Websites for NZ landscapers # A website for your landscaping business, online in 72 hours. People hire a landscaper for an outcome they can picture: a deck, a garden, a retaining wall. Your website should help them see it. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Landscaper planting native grasses beside a timber deck in a suburban garden.](https://moonlighters.co.nz/hero-landscapers-1536.jpg) Demo websites ## See a demo website for landscapers. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-landscaper) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What your customers need from your site - ### See the outcome Photos of finished gardens, decks, paving and retaining walls. - ### Know what you offer Lawns, planting, paving, fencing and any other services you take on. - ### Know where you work The towns and suburbs you cover, so enquiries come from your area. - ### Ask for a quote A form that captures the type of job and a few site details. The build ## The five pages we would build for a landscaper The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home Your best project photo, what you do and how to get in touch. 2. ### Services The landscaping and outdoor work you take on. 3. ### Projects A gallery of finished work you have photos of. 4. ### About Your story and your approach. 5. ### Contact and quote A quote form, your phone number and service area. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions Can I show a range of project types? Yes. Your Projects page can group finished work by type, such as gardens, decks and paving, using the photos you send us. How do I show the areas I cover? List the towns and suburbs you work in on a dedicated page and in your contact details. You tell us the areas and we write them up. Can I add more pages later? The package includes up to five pages. Extra pages can be added and are quoted before we start. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Builders](https://moonlighters.co.nz/websites/for/builders) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for cafés and local shops in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ cafés and local shops. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/cafes-and-shops --- Websites for NZ cafés and local shops # A website for your café or shop, online in 72 hours. A local café or shop needs the basics easy to find: what you offer, your hours, where you are and how to get in touch. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Cafe owner serving a flat white at the counter of a neighbourhood cafe and shop.](https://moonlighters.co.nz/hero-cafes-and-shops-1536.jpg) Demo websites ## See a demo website for cafés and local shops. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-cafe) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What your customers need from your site - ### Hours and location Your opening hours, address and a map button, so people can find you without searching. - ### Your menu or range What you serve or sell, written out clearly or linked from the page. - ### Your story A short page on who you are and what makes the place yours, with your own photos. - ### A way to get in touch Click-to-call, your email and a contact form for questions and enquiries. The build ## The five pages we would build for a café or shop The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home Your best photo, a one-line description and your hours. 2. ### Menu or products What you offer, with the details you supply. 3. ### About Your story, your team and your style. 4. ### Find us Hours, address and a map button. 5. ### Contact A contact form, your phone number and email. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions Can I sell products or take orders online? The package is an informational business website. Online shops, ordering and booking integrations are scoped and priced separately. Can I show my menu? Yes. We can set it out on a page from the details you send, or link a menu file you already have. Will the site show my hours and a map? Yes. The package includes click-to-call and map buttons, and your opening hours go on the Find us page. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Builders](https://moonlighters.co.nz/websites/for/builders) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for cleaning businesses in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ cleaners. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/cleaners --- Websites for NZ cleaners # A website for your cleaning business, online in 72 hours. Cleaning customers want reliability and clarity: what you clean, where you work and how to get started. A clear website covers all three. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Two cleaners tidying a bright small-business office.](https://moonlighters.co.nz/hero-cleaners-1536.jpg) Demo websites ## See a demo website for cleaners. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-cleaner) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What your customers need from your site - ### Know what is included Home, office or end-of-tenancy cleaning, described in plain language. - ### Know where you work The suburbs and towns you cover, so people know straight away. - ### Ask for a quote A short form that collects the type of clean and a contact number. - ### Trust you Genuine reviews you have the right to use, plus a friendly About page. The build ## The five pages we would build for a cleaning business The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home What you do, who you work for and a tap-to-call button. 2. ### Services Home, office, end-of-tenancy and any specialist cleaning. 3. ### Areas we cover The suburbs and towns you work in. 4. ### About Your story and your approach. 5. ### Contact and quote A quote form, your phone number and email. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions Can I show customer reviews? Yes, genuine reviews you have the right to use. We never invent reviews or claims, so you supply them. Can customers request a clean through the site? Yes. The quote form sends the request straight to your email. Online booking integration is a separate add-on. Can I list different types of cleaning? Yes. Your Services page can describe each type, such as home, office and end-of-tenancy cleaning. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Builders](https://moonlighters.co.nz/websites/for/builders) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for real estate agents in NZ, from $299 | Moonlighters" description: "A clear, mobile-friendly website for NZ real estate agents. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/real-estate-agents --- Websites for NZ real estate agents # Websites for Real Estate Agents, with current listings, reviews, a contact form and more. Vendors and buyers look an agent up before they pick up the phone. Your website should show who you are, where you work and how to ask for an appraisal. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Real estate agent standing in front of a weatherboard villa with a native garden.](https://moonlighters.co.nz/hero-real-estate-agents-1536.jpg) Demo websites ## See a demo website for real estate agents. A concept homepage for a business like yours, with its own colours, fonts and photography. Then click through the other 20. [See the demo](https://moonlighters.co.nz/websites#demo-real-estate) [See all 21 demos](https://moonlighters.co.nz/websites#demos) What matters ## What vendors and buyers need from your site - ### Know who you are A clear About page with your photo, your background and the agency you work with. - ### Know where you work The suburbs and towns you cover, so people can see you know their area. - ### Ask for an appraisal A short form for people who want to talk about selling, sent straight to your email. - ### See your listings Links to your current listings and recent sales on your agency or listing site. The build ## The five pages we would build for an agent The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home Your photo, the areas you cover and a clear way to get in touch. 2. ### About me Your story, experience and the agency you work with. 3. ### Areas and suburbs The places you work, with a short note on each. 4. ### Listings and results Links to your listings, plus recent sales you supply. 5. ### Contact and appraisal An appraisal request form, your phone number and email. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions Can the site show my listings? The package is an informational website. We can link to your listings on your agency or listing site. A live listings feed or property search is a separate piece of work and is quoted separately. Can I show recent sales and client reviews? Yes, genuine ones you have the right to use. We never invent sales results or reviews, so you supply them. Real estate advertising has its own rules, so check what you publish against your agency requirements and the Real Estate Authority guidance. Can I use my agency branding? Yes, if your agency allows it. Send the logo and any brand guidelines with your application, and we will match them. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Builders](https://moonlighters.co.nz/websites/for/builders) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Christchurch and Canterbury](https://moonlighters.co.nz/websites/for/christchurch-canterbury) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Website for Christchurch and Canterbury businesses, from $299 | Moonlighters" description: "A clear, mobile-friendly website for Christchurch and Canterbury businesses. From NZ$299, online in 72 hours, with free tracking setup and a money-back guarantee." source: https://moonlighters.co.nz/websites/for/christchurch-canterbury --- Websites for Christchurch and Canterbury # A website for your Christchurch or Canterbury business, online in 72 hours. If your customers are in Christchurch or around Canterbury, your website should say so clearly. We build for New Zealand businesses, with NZ pricing and NZ spelling. From NZ$299, one price, with free tracking setup and a money-back guarantee. You pay first, we build it, and your website is online within 72 hours of your completed application. **Included** Free tracking setup and a money-back guarantee [Start for $299](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) [See the full package](https://moonlighters.co.nz/websites) ![Two business owners outside a Christchurch-style studio with the Port Hills in the distance.](https://moonlighters.co.nz/hero-christchurch-canterbury-1536.jpg) Demo websites ## See 21 demo websites. 21 concept homepages for NZ trades, shops and small businesses, each with its own colours, fonts and photography. Click through them all. [See 21 demo websites](https://moonlighters.co.nz/websites#demos) Local ## Making a local business site work locally - ### Say where you work List the suburbs and towns you cover, such as Christchurch, Rangiora, Rolleston, Lincoln or Kaiapoi, so people know you cover their area. - ### Phone-first design Click-to-call and map buttons on every page, because many local customers will look you up on a phone. - ### Local search basics Page titles and descriptions that name your area, and a link to your Google Business Profile. - ### Measure local enquiries Free tracking setup so you can see calls, form enquiries and button clicks once the site is live. The build ## The five pages we would build for a local business The package includes up to five pages. This is the layout we would suggest, and we adjust it to your business from your answers. 1. ### Home What you do, where you do it and a tap-to-call button. 2. ### Services The work you take on, in plain language. 3. ### Areas we cover The Christchurch and Canterbury suburbs and towns you serve. 4. ### About Your story, your photos and your local connection. 5. ### Contact and quote A contact or quote form, your phone number and a map. What is included ## One price, everything you need to launch. Launch website $299one-off, NZD Online in 72 hours from your completed application. Free tracking setup. Covered by our money-back guarantee. [Pay $299 and start](https://buy.stripe.com/fZu6oIgEi4r51bneCo7bW0i) After payment you land on a short application form for your details, logo and photos. - Up to 5 pages, with copy written from your answers - Designed for phones first, then tablets and desktops - Click-to-call and map buttons, plus a contact or quote form that sends enquiries to your email - Your logo, colours and photos, and basic on-page search setup - We connect your domain name, or help you choose one - One consolidated revision round after the first version - Free tracking setupIncluded Money-back guarantee: if your website is not live within 72 hours of us receiving your completed application, or you are not happy with the first version and we cannot put it right in one revision round, we refund the $299 package fee. The 72 hours start when we have your application, logo and photos and pause while we wait on anything we have asked you for. Domains from $30 and hosting $20 a month. [Read the full guarantee.](https://moonlighters.co.nz/websites#guarantee) How it works ## Four steps to a live website. 1. **Pay $299**Securely by card through Stripe, so we can reserve your build. 2. **Send your application**A ten-minute form: services, area, photos and logo. 3. **We build and set up tracking**We write, design and publish, and set up your free tracking by hand. 4. **Live in 72 hours**Review it, send one round of changes, and we finish it off. Questions ## Frequently asked questions Do you only work with Canterbury businesses? No. We build websites for New Zealand tradies, small businesses and service companies, and this page is for businesses serving Christchurch and Canterbury. Can the site show the suburbs and towns I cover? Yes. A dedicated Areas we cover page and your contact details can list the places you work. You tell us the areas and we write them up. Will my site show up in local Google searches? We set up basic search essentials, including page titles, descriptions and a link to your Google Business Profile. Search results depend on many things outside our control, so we cannot promise rankings. How fast can my website be online? Within 72 hours of us receiving your completed application, logo and photos. The clock pauses while we wait on anything we have asked you for, and your domain name may need a little time to point at the site. What does the free tracking setup include? Google Analytics 4, Google Tag Manager and Search Console, with tracking for calls, form enquiries and button clicks. We set it up by hand and send you simple steps to give us access. What does it cost, and what is extra? The launch website is NZ$299, paid before the build. Domains are from $30 and hosting is $20 a month. Add-ons such as booking integration or a custom CRM are quoted separately. More ## Websites for other businesses. [Plumbers](https://moonlighters.co.nz/websites/for/plumbers) [Electricians](https://moonlighters.co.nz/websites/for/electricians) [Builders](https://moonlighters.co.nz/websites/for/builders) [Painters and decorators](https://moonlighters.co.nz/websites/for/painters) [Landscapers](https://moonlighters.co.nz/websites/for/landscapers) [Cafés and local shops](https://moonlighters.co.nz/websites/for/cafes-and-shops) [Cleaners](https://moonlighters.co.nz/websites/for/cleaners) [Real estate agents](https://moonlighters.co.nz/websites/for/real-estate-agents) [See all websites by trade](https://moonlighters.co.nz/websites/for) or [read the full package details](https://moonlighters.co.nz/websites). Questions? Email [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz). --- --- title: "Guides: ad creative for NZ businesses | Moonlighters" description: "Practical guides on ad creative for New Zealand businesses: costs, Meta and Google ads, creative craft, testing and tracking." source: https://moonlighters.co.nz/guides --- Guides # Ad creative, explained. 34 short, practical guides for New Zealand businesses on paying for, planning, making and measuring ads. Each opens with the answer and shows its sources and limits. ## Start here Costs and budgets ### [How much does a monthly ad creative subscription cost in NZ?](https://moonlighters.co.nz/guides/creative-subscription-cost-nz) What a monthly ad creative subscription costs in New Zealand, what drives the price, and how to compare quotes by cost per finished file. Moonlighters plans included. Meta and Google Ads ### [Meta ad image sizes and specs for Facebook and Instagram](https://moonlighters.co.nz/guides/meta-ad-image-sizes) The image sizes and limits for Facebook and Instagram Feed and Story ads, what Meta publishes, safe zones for Stories,… Costs and budgets ### [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) How many ad concepts to test each month: what counts as a concept, a budget-based rule with a worked NZ example, and how… Costs and budgets ### [How much can you afford to pay to win a customer?](https://moonlighters.co.nz/guides/how-much-can-you-pay-to-win-a-customer) Work out your break-even cost per customer from average sale, margin and repeat business, so you know what an enquiry or… ## Getting started Local targeting, small budgets, NZ voice and account basics. Getting started ### [Local ad targeting for NZ businesses: reaching the right suburb or region](https://moonlighters.co.nz/guides/local-ad-targeting-nz) How to target ads to a town, suburb or region in New Zealand on Meta and Google: location options, radius, exclusions,… Getting started ### [How to start advertising with a small budget](https://moonlighters.co.nz/guides/starting-ads-with-a-small-budget) A simple plan for starting Meta ads with a small monthly budget: one objective, one local audience, two or three… Getting started ### [Writing ads in a New Zealand voice](https://moonlighters.co.nz/guides/writing-ads-in-a-new-zealand-voice) How to write ad copy that sounds like New Zealand: NZ English spelling, GST-inclusive prices, correct te reo Māori and… Getting started ### [Ad account access and security: who should own what](https://moonlighters.co.nz/guides/ad-account-access-and-security) How to set up ad accounts safely: who should own them, using partner access instead of sharing passwords, two-factor… ## Choosing your approach Which channel, format and provider fits, and when to plan. Choosing your approach ### [Freelancer, agency or creative subscription: which fits?](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription) A fair comparison of hiring a freelancer, an agency or a monthly creative subscription for ad creative in NZ, including… Choosing your approach ### [Organic social tiles or Meta ads: which should you start with?](https://moonlighters.co.nz/guides/organic-social-tiles-or-meta-ads) Should a small business start with organic social tiles or paid Meta ads? How each works, what each is good for, and a… Choosing your approach ### [A seasonal ad calendar for NZ businesses](https://moonlighters.co.nz/guides/nz-seasonal-ad-calendar) A practical NZ calendar of dates worth planning ad creative around, from Waitangi Day and Anzac Day to Matariki,… Choosing your approach ### [Static or video ads: which should a small business use?](https://moonlighters.co.nz/guides/static-or-video-ads-small-business) Should a small business use static image ads or video ads? What each is good for, the real costs, how placements change… Choosing your approach ### [Meta campaign objectives explained in plain English](https://moonlighters.co.nz/guides/meta-campaign-objectives-explained) Meta Ads Manager asks you to pick an objective first. What Awareness, Traffic, Engagement, Leads, App promotion and… Choosing your approach ### [Google Ads or Facebook Ads: where should a small NZ business start?](https://moonlighters.co.nz/guides/google-ads-or-facebook-ads-for-small-business) How Google Ads and Facebook and Instagram ads differ, what each is good for, and a simple way to decide where a small… ## Meta and Google Ads Placements, copy, research, retargeting and account checks. Meta and Google Ads ### [Google Ads audit checklist for NZ small businesses](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz) A practical checklist for auditing your own Google Ads account, with NZ-specific checks for GST, region targeting,… Meta and Google Ads ### [How to research competitor ads in the Meta Ad Library](https://moonlighters.co.nz/guides/meta-ad-library-competitor-ads) Step by step: use the Meta Ad Library to see what ads a competitor is running on Facebook and Instagram, what to look… Meta and Google Ads ### [How to write Facebook ad copy: primary text, headline and description](https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline) How to write Facebook and Instagram ad copy that fits: what primary text, headline and description each do, Meta's… Meta and Google Ads ### [Meta ad placements explained: Feed, Stories, Reels and more](https://moonlighters.co.nz/guides/meta-ad-placements-explained) Where your Facebook and Instagram ads can appear, what Advantage+ placements means, what each placement needs from your… Meta and Google Ads ### [How to write Google responsive search ad headlines and descriptions](https://moonlighters.co.nz/guides/google-responsive-search-ads-copy) How responsive search ads work, the headline and description limits, how many to write, what to pin, and a simple method… Meta and Google Ads ### [Retargeting for small business: what it is and how to do it well](https://moonlighters.co.nz/guides/retargeting-for-small-business) What retargeting is, how it works on Meta and Google, which audiences to build, how to avoid annoying people, and the… ## Creative craft Briefing, brand, feedback, proof and ideas. Creative craft ### [How AI-assisted ad creative works, and where its limits are](https://moonlighters.co.nz/guides/ai-assisted-ad-creative) How AI-assisted design is used in ad creative, what it is good at, where it goes wrong, and the checks a business should… Creative craft ### [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) A simple ad creative brief template for small businesses: the eight questions to answer so a designer or studio can make… Creative craft ### [How to give useful feedback on ad designs](https://moonlighters.co.nz/guides/how-to-give-feedback-on-ad-designs) How to give feedback on ad designs that gets a better result in one round: check against the brief, be specific about… Creative craft ### [Ad concept ideas for NZ businesses, by business type](https://moonlighters.co.nz/guides/ad-concept-ideas-by-nz-business-type) Practical ad concept ideas for NZ tradies, cafes, retailers, beauty and wellness, professional services and tourism,… Creative craft ### [Ad concept examples for NZ businesses: 45 Facebook ads](https://moonlighters.co.nz/guides/ad-concept-examples) Forty-five example Facebook ad concepts for 21 NZ businesses, from plumbers and e-bike tours to bold retail brands,… Creative craft ### [Video ad examples: a motion-graphics product demo and a UGC clip](https://moonlighters.co.nz/guides/video-ad-examples) Two example video ads: a 10-second motion-graphics product demo and an 8-second UGC-style selfie clip, with how each was made… Creative craft ### [A one-page brand kit for your ads](https://moonlighters.co.nz/guides/brand-kit-for-small-business-ads) What to put in a one-page brand kit so every ad looks and sounds like your business: logo, colours, fonts, tone, photo… Creative craft ### [How to use customer reviews in your ads, properly](https://moonlighters.co.nz/guides/using-customer-reviews-in-ads) How to use customer reviews and testimonials in ads: get permission, quote accurately, show the source, design the quote… ## Measure and improve Metrics, testing, tracking and landing pages. Measure and improve ### [Advertising metrics glossary: CPM, CTR, CPC, ROAS and more](https://moonlighters.co.nz/guides/ad-metrics-glossary) Plain-English definitions and formulas for the advertising terms you meet in Meta Ads and Google Ads: impressions,… Measure and improve ### [Ad creative fatigue: how to spot it and what to do](https://moonlighters.co.nz/guides/ad-creative-fatigue) How to tell when an ad has worn out: the signs in frequency, click-through rate and cost per result, other causes to… Measure and improve ### [How to run a simple ad creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test) A plain-English method for testing ad creative without statistics: what to test, how to set it up fairly, how long to… Measure and improve ### [A landing page checklist for ad clicks](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks) Ten checks for the page your ad sends people to: message match, mobile speed, one clear action, short forms, genuine… Measure and improve ### [How to track ad results with UTM tags](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business) A plain-English guide to UTM tags: what the five parameters mean, how to name campaigns and ads consistently, how to add… Measure and improve ### [How to track phone and message enquiries from your ads](https://moonlighters.co.nz/guides/tracking-phone-and-message-enquiries-from-ads) Many NZ small businesses get enquiries by phone, message or in person. Practical ways to work out which ads brought… --- --- title: "How much does a monthly ad creative subscription cost in NZ? | Moonlighters" description: "What a monthly ad creative subscription costs in New Zealand, what drives the price, and how to compare quotes by cost per finished file. Moonlighters plans included." source: https://moonlighters.co.nz/guides/creative-subscription-cost-nz --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Pricing guide # How much does a monthly ad creative subscription cost in NZ? Moonlighters monthly creative plans start at $59 a month for organic social tiles and $99 a month for Meta image ads, rising to $209 and $349 for the Scale plan. Prices are in NZD per month, excluding GST where applicable. By the Moonlighters team. Last updated 11 October 2026. ## What the plans cost Each plan is a fixed monthly price for a set number of strategic concepts. Every concept is supplied in both Feed and Story sizes, so the finished file count is double the concept count. | Plan | Concepts / finished files | Meta image ads, per month | Organic social tiles, per month | | --- | --- | --- | --- | | Starter | 5 / 10 | $49 (then $99) | $29 (then $59) | | Growth | 10 / 20 | $99 (then $199) | $59 (then $119) | | Scale | 20 / 40 | $175 (then $349) | $105 (then $209) | NZD per month, excluding GST where applicable. This page updates when plan prices change; the [plans page](https://moonlighters.co.nz/creative#plans) is always the source of truth. **Launch offer:** Half price for your first 3 months, then the standard price. The first price in each row above is the launch price. ## Compare quotes by cost per finished file The most useful way to compare any creative quote is to divide the monthly price by the number of finished, ready-to-upload files. On our standard prices that works out as: - **Starter, Meta ads:** $9.90 per finished file (10 files) - **Growth, Meta ads:** $9.95 per finished file (20 files) - **Scale, Meta ads:** $8.73 per finished file (40 files) Ask any provider the same questions: how many different concepts, how many files in each size, and what is included beyond the files. ## What drives the price - **Number of concepts.** A concept is a distinct idea, such as a different benefit, objection or offer, not a colour change. More concepts means more strategy and production. - **Sizes and formats.** Feed and Story each need their own layout. Video and photography are scoped separately from these plans. - **Strategy versus production only.** Some services only resize or restyle what you supply. A creative strategy (research, angle mapping, a monthly roadmap, testing priorities) is extra thinking that sits behind the files. - **Copy.** Whether the headline and primary text are written for you or you supply them. - **Revisions.** Our plans include one consolidated revision round per batch; a new direction counts as a new concept. - **Management.** Publishing and campaign management are separate services. Check whether a quote includes them. ## What is not included in the price Ad spend paid to Meta is separate and goes straight to Meta. Our plans cover creative only. Publishing, campaign management, photography and video are scoped separately. ## How billing works Payment is monthly in advance by card through Stripe. There is no lock-in contract and you can cancel before your next renewal. Unused concepts expire each month; if a delay is on our side they carry forward. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) - [Freelancer, agency or creative subscription: which fits?](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription) --- --- title: "Meta ad image sizes and specs for Facebook and Instagram | Moonlighters" description: "The image sizes and limits for Facebook and Instagram Feed and Story ads, what Meta publishes, safe zones for Stories, and how to check before you upload." source: https://moonlighters.co.nz/guides/meta-ad-image-sizes --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Reference # Meta ad image sizes and specs for Facebook and Instagram For a Facebook Feed image ad, Meta lists a 4:5 ratio at 1440 x 1800 pixels (minimum 600 pixels wide), JPG or PNG, up to 30 MB. For Stories and Reels use a vertical 9:16 image, commonly built at 1080 x 1920, and keep text and logos away from the top and bottom of the frame. By the Moonlighters team. Last updated 11 October 2026. ## Facebook Feed image ads Meta's ads guide for Facebook Feed image ads lists these specifications (checked 11 October 2026): | Aspect ratio | 4:5 (tolerance 3%) | | --- | --- | | Recommended resolution | 1440 x 1800 pixels | | Minimum size | 600 pixels wide, 750 pixels high | | File type | JPG or PNG | | Maximum file size | 30 MB | | Primary text | Recommended 50 to 150 characters | | Headline | Recommended 27 characters | ## Stories and Reels Stories and Reels placements are full-screen and vertical, so the ratio is 9:16. Common production sizes are 1080 x 1920 pixels, or 1440 x 2560 for extra sharpness. Exact minimums and limits change, so confirm them in the Meta ad preview before you upload. ### Safe zones Meta overlays the profile name, call-to-action button and other interface elements on Stories and Reels. A widely used rule of thumb is to leave roughly the top 14% and the bottom 20% of the frame free of text, logos and faces. Some guides recommend more room at the bottom. Meta's ad preview shows the real overlay for each placement, so use it to check your layout. Common Meta image shapes, drawn to scale. The shaded Story bands (about the top 14% and bottom 20%) are widely used industry guidance, not a Meta-published limit. ## Instagram Feed Instagram Feed supports vertical, square and horizontal images. A 4:5 image is the most commonly recommended choice because it takes the most room on screen. As with Facebook Feed, check the placement preview in Ads Manager. ## One creative, several placements If you only prepare one size, Meta may crop it for other placements and cut off text. Supplying a Feed version and a Story version avoids that. This is why every concept in our creative plans is delivered in both Feed and Story sizes, with the layout adjusted for each rather than just cropped. ## Quick pre-upload checklist - Right ratio for each placement (4:5 for Feed, 9:16 for Stories and Reels). - Resolution at or above the recommended size, JPG or PNG, under the file size limit. - Key text, logo and product inside the safe area. - Primary text and headline within the recommended length so they are not cut off. - Previewed in Ads Manager on each placement. ## Source and caveats Feed specifications are from [Meta's ads guide for Facebook Feed image ads](https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic). Stories and Reels figures, and the safe-zone percentages, are common industry guidance rather than a Meta-published limit, so treat them as a starting point and verify them in the preview. Meta updates its specifications; if something here has changed, Meta's current documentation wins. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) - [How much does a monthly ad creative subscription cost in NZ?](https://moonlighters.co.nz/guides/creative-subscription-cost-nz) --- --- title: "How many ad concepts should a small business test each month? | Moonlighters" description: "How many ad concepts to test each month: what counts as a concept, a budget-based rule with a worked NZ example, and how it maps to monthly creative plans." source: https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Strategy guide # How many ad concepts should a small business test each month? For most small businesses, three to five genuinely different concepts a month is a sensible start; ten suits several products or audiences, and twenty suits multiple brands or campaigns. This is a working guide, not a Meta rule: the right number is however many distinct ideas you can run and learn from. By the Moonlighters team. Last updated 11 October 2026. ## What counts as a concept A concept is a distinct idea about why someone should care: a different benefit, a different objection answered, a different audience motivation or a different offer. A new colour or headline on the same idea is a variation, not a new concept. Ten variations of one idea teach you much less than five different ideas. ## A practical range | Your situation | Concepts a month | Matching plan | | --- | --- | --- | | New to paid ads, one main offer | 3 to 5 | Starter (5 concepts) | | Several products, services or audiences | 8 to 10 | Growth (10 concepts) | | Multiple brands, locations or campaigns | 15 to 20 | Scale (20 concepts) or a custom plan | These ranges are Moonlighters' working guidance, not a Meta requirement or an industry benchmark. ## A budget-based way to work it out The number of concepts you can usefully test is limited by how much spend each one needs before you can judge it. Two rules of thumb circulate in the industry. Both come from agencies and tool vendors, quote US dollars, and are built for larger budgets than most small NZ advertisers run, so use them as a sanity check, not a target: - **Spend-based tiers.** One agency analysis of 80 direct-to-consumer accounts, as cited by the analytics vendor [Segwise](https://segwise.ai/blog/how-many-ads-produce-monthly), suggests 4 to 8 new concepts a month under US$5,000 of monthly ad spend, and 8 to 15 between US$5,000 and US$20,000. A practitioner rule quoted in the same article is about one new concept per US$5,000 of monthly spend below US$50,000. - **Cost-to-decide.** The [RocketshipHQ creative testing calculator](https://www.rocketshiphq.com/creative-testing-calculator/) estimates that each concept needs roughly twice your target cost per acquisition in spend to reach a keep-or-kill decision, and that a share of concepts, not all, will beat your current best. It states a 15% win rate as an example, meaning about 34 concepts to find 5 winners. It gives no data source for these figures. ### A worked example (illustrative numbers) Suppose you spend NZ$1,500 a month on Meta ads and set aside 20% for testing, which is NZ$300. If your target cost per enquiry is NZ$30, then at roughly twice that per concept (NZ$60), your test budget covers about 5 concepts. If your target cost per enquiry is NZ$100, it covers only about 1 to 2 concepts, so you would test fewer and give each more time. The 20% share and the 2x multiplier are assumptions you should replace with your own. Illustrative numbers only. The 20% share and the 2× multiplier are assumptions: replace them with your own. None of these figures is a Meta rule, and the sources describe no methodology, so treat them as starting points. Your own results, tracked over two or three months, are the better guide. ## Give every concept a job Our framework assigns each concept a role so a batch covers different jobs rather than repeating one: - **Introducer:** reaches people who do not know you yet. - **Scroll-stopper:** a strong image or line built to earn attention. - **Problem / solution:** names a problem customers recognise, then shows the fix. - **Before / after:** makes the result visible at a glance. - **Objection handler:** answers the doubt that stops people buying. - **Differentiator:** explains why you and not the business down the road. - **Social proof:** lets your genuine reviews and customers do the talking. - **Offer:** gives people who are ready a clear reason to act now. A typical mapping. Many concepts serve more than one stage, and a strong batch covers all three. ## How to decide how many to run 1. **Start from budget.** Spread across many concepts, a small budget gives each one too little exposure to tell you anything. Fewer concepts with enough spend each are easier to read. 2. **Test a few at a time.** Launch a small set, leave them long enough to gather results, then replace the weakest. 3. **Change one big thing.** If two concepts differ in five ways you will not know which difference mattered. 4. **Keep what works and refresh.** Audiences get tired of the same ad, so plan a steady stream of fresh concepts rather than one big batch. 5. **Feed the results back.** Which angle won should shape next month's roadmap. ## Where finished files come in Each concept needs a Feed version and a Story version, so five concepts is ten finished files. See the [Meta ad size guide](https://moonlighters.co.nz/guides/meta-ad-image-sizes) for the formats. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How much does a monthly ad creative subscription cost in NZ?](https://moonlighters.co.nz/guides/creative-subscription-cost-nz) - [Freelancer, agency or creative subscription: which fits?](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription) --- --- title: "Freelancer, agency or creative subscription: which fits? | Moonlighters" description: "A fair comparison of hiring a freelancer, an agency or a monthly creative subscription for ad creative in NZ, including when a subscription is not the right fit." source: https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Comparison # Freelancer, agency or creative subscription: which fits? A freelancer suits one-off or highly bespoke work, an agency suits full campaign management and large budgets, and a creative subscription suits a steady monthly flow of strategic ad concepts at a predictable price. A subscription is not the right fit if you need video production, campaign management or a single hero asset. By the Moonlighters team. Last updated 11 October 2026. ## The options side by side | | Freelancer | Agency | Creative subscription | | --- | --- | --- | --- | | Best for | One-off projects, bespoke or specialist work | Full campaign strategy, management and larger budgets | A steady monthly supply of ad concepts | | Pricing shape | Per project or hourly; varies by person | Usually a retainer or percentage; varies by scope | Fixed monthly price for a set number of concepts | | Strategy | Depends on the individual | Typically included, tied to wider services | Creative strategy and roadmap each month | | Predictability | Quoted per job | Set by contract terms | Same price and output each month, cancel before renewal | | Campaign management | Rarely, unless agreed | Often included | Not included (scoped separately) | | Flexibility | High | Medium | Defined scope; a new direction counts as a new concept | Freelancers and agencies vary widely. The cells above describe typical patterns, not any specific provider. ## When a freelancer is the better choice - You need one specific asset, such as a logo, a hero video or a brand refresh. - The work is unusual and needs a specialist you can brief directly. - You already have a clear strategy and just need execution. ## When an agency is the better choice - You want one team to plan, buy, manage and report on campaigns. - Your budget and complexity justify a dedicated account team. ## When a creative subscription is the better choice - You run Meta ads (or organic social) and need fresh concepts regularly. - You want a creative strategy behind the files, not just production. - You prefer a fixed monthly cost and no long contract. ## When it is not the right fit - You need video production or photography. These are scoped separately. - You want someone to publish and manage your campaigns. That is a separate service. - You only need a single asset once. ## Questions to ask any provider 1. How many distinct concepts and finished files do I get each month? 2. Is strategy included, or only production? 3. How many revision rounds are included, and what counts as a new request? 4. Who owns the final files? 5. What happens if I want to stop? ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How much does a monthly ad creative subscription cost in NZ?](https://moonlighters.co.nz/guides/creative-subscription-cost-nz) - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) --- --- title: "Google Ads audit checklist for NZ small businesses | Moonlighters" description: "A practical checklist for auditing your own Google Ads account, with NZ-specific checks for GST, region targeting, privacy notices and advertising rules." source: https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Checklist # Google Ads audit checklist for NZ small businesses Start with six checks: is conversion tracking recording real enquiries or sales, which search terms are triggering your ads, are your location settings what you intended, do budget and bidding match your goal, do ads match their landing pages, and is the account structured so you can see what works. Most wasted spend shows up in the first three. By the Moonlighters team. Last updated 11 October 2026. ## 1. Conversion tracking Everything else depends on this. If the account counts the wrong actions, bidding optimises toward the wrong goal. - List every conversion action and check each one maps to something that matters (an enquiry, a booking, a sale), not a page view or a button click that does not lead anywhere. - Check which conversions are marked as primary, because those are the ones bidding optimises for. - Submit a test enquiry and confirm it is recorded once, not twice and not zero times. - If phone calls matter to you, check calls are tracked separately from form fills. ## 2. Search terms The search terms report shows what people actually typed before seeing your ad. - Sort by cost and read the top terms. Look for searches that are clearly not your customers: jobs, free, DIY, a competitor's name, a service you do not offer. - Add irrelevant terms as negative keywords so you stop paying for them. - Check the match types. Broad match can reach a long way from your keyword, so review it more often. - Look for good terms you are not bidding on and add them deliberately. ## 3. Location and language settings - Check the locations you target are the ones you can serve, such as your region rather than all of New Zealand or beyond. - Check the location option. The default includes people who show interest in your target location, not only people who are physically there, which may not suit a local service. - Check the language settings match your customers. ## 4. Budget, bidding and schedule - Does the daily budget fit the goal, or is a good campaign limited by budget while a weak one uses most of the spend? - Does the bidding strategy suit the conversion data you have? Automated strategies need enough reliable conversions to learn from. - If you only take calls or visits during business hours, check an ad schedule is set. - Check the network settings (Search partners and Display) are intentional. ## 5. Ads and landing pages - Does each ad say what the landing page delivers? A mismatch costs clicks and conversions. - Is the landing page fast on a phone, with the offer and the action visible without scrolling? - Are headlines varied rather than repeated, and are your strongest points (offer, location, proof) used? - Are assets such as sitelinks, calls and location details added where they apply? ## 6. Account structure - Are campaigns separated by goal or service, so results and budgets can be read cleanly? - Are brand searches (people searching for your name) separated from non-brand searches? Mixing them can flatter the numbers. - Are you running automated campaign types such as Performance Max? Check where they send traffic and what you can see. - Review the recommendations tab critically. Apply what fits your goal, and ignore what simply raises budget. ## NZ-specific checks - **Currency and time zone.** Check the account is set to NZD and New Zealand time. Google sets these when the account is created and does not let you change them afterwards, so a wrongly set account may need replacing. Your ad schedule and call assets run on the account's time zone. - **GST on your invoices.** NZ accounting firms report that Google Ads invoices have carried 15% GST since November 2018. Check the GST line on a recent invoice and that your GST number is on the account. Ask your accountant how to treat it on your return, because the sources we found describe the mechanism differently. - **Region targeting.** If you serve one region, target it directly (for example Canterbury or Christchurch) rather than all of New Zealand, and check Australia or other countries are not included. - **Te reo and place names.** Check macrons and Māori place names display correctly in headlines, descriptions and previews. - **Privacy notice for tracking.** Under the Privacy Act 2020, your website's privacy notice should explain what you collect through cookies, tags and ad pixels, why, and who receives it. The Office of the Privacy Commissioner has also added a principle covering information collected indirectly (IPP 3A), reported to be in force from 1 May 2026. Check [its guidance](https://www.privacy.org.nz/privacy-principles/3a/) and your own setup, and take legal advice if you are unsure. - **Advertising rules.** Ads must not be misleading. The Fair Trading Act 1986 prohibits misleading and deceptive conduct, and the Advertising Standards Authority sets codes for NZ advertising. Make sure every claim in an ad (price, guarantee, "best", "free") is true and can be backed up. ## What to do with the findings 1. Fix tracking first, because every other decision relies on it. 2. Stop obvious waste: negative keywords, wrong locations, unneeded networks. 3. Then tune budget, bidding and ads in small steps, one at a time, so you can see what each change did. This checklist is general guidance. Account settings and menu names change over time, so check Google's current documentation for the exact steps. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Advertising metrics glossary: CPM, CTR, CPC, ROAS and more](https://moonlighters.co.nz/guides/ad-metrics-glossary) - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) --- --- title: "How to research competitor ads in the Meta Ad Library | Moonlighters" description: "Step by step: use the Meta Ad Library to see what ads a competitor is running on Facebook and Instagram, what to look for, and how to turn it into your own concepts." source: https://moonlighters.co.nz/guides/meta-ad-library-competitor-ads --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # How to research competitor ads in the Meta Ad Library The Meta Ad Library is a free, public search of ads running on Facebook and Instagram. Open it, choose New Zealand, search for a business or keyword, and you can see their current ads, formats and wording. Use it to learn which angles competitors push, then build your own concepts rather than copying theirs. By the Moonlighters team. Last updated 11 October 2026. ## Step by step 1. Go to the [Meta Ad Library](https://www.facebook.com/ads/library/). You do not need to be logged in to Facebook to search it. 2. Choose the country (for example New Zealand) and the ad category "All ads". 3. Search by the business or page name, or by a keyword such as a service or product. 4. Open the advertiser's results to see the ads they are running now. Each ad shows its creative, text, start date and the platforms it runs on. 5. Use the filters to narrow by platform, media type (image, video) or status. ## What you can and cannot see - **You can see:** the images or videos, the wording, the call-to-action, the date the ad started running and where it appears. - **You usually cannot see:** how much was spent, who it was targeted at, or how well it performed. For ordinary commercial ads outside the EU and UK the library mainly shows ads that are currently running, so it is a snapshot, not a history. ## What to look for - **Angles:** what reason to buy does each ad lead with? Price, speed, quality, convenience, local trust? - **Formats:** single image, video, carousel, Story-sized creative? - **Offers:** discounts, free quotes, guarantees, deadlines. - **Variety:** several different ideas, or the same idea repeated? - **Longevity:** an ad that has run for a long time is a hint, not proof, that it is working. You cannot see its results. - **Gaps:** angles nobody in your market is using. ## Turn it into concepts Group what you find by role: who introduces the business, who answers objections, who leads with an offer. Then list the angles missing from the market and the strongest true points about your own business. Build new concepts from those. See the [guide to how many concepts to test](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) for how many to run. ## Do not copy Use the library for research, not for lifting someone's images, wording or branding. Copying is a legal risk, and your ads work better when they are built on what is true and different about your own business. ## Check your own ads too Search for your own business. It shows how your ads look to others, whether old ads are still running, and whether the wording and images are still current. Meta changes the Ad Library interface and what it shows, so menu names and available details may differ from the steps above. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) - [Meta ad image sizes and specs for Facebook and Instagram](https://moonlighters.co.nz/guides/meta-ad-image-sizes) --- --- title: "How AI-assisted ad creative works, and where its limits are | Moonlighters" description: "How AI-assisted design is used in ad creative, what it is good at, where it goes wrong, and the checks a business should expect before an ad is approved." source: https://moonlighters.co.nz/guides/ai-assisted-ad-creative --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Process # How AI-assisted ad creative works, and where its limits are AI image tools can produce ad drafts quickly, but they invent details, add stray text and misrepresent products. A trustworthy process uses only claims that come from your own materials, checks every image by eye, labels what is AI-assisted, and publishes nothing until you approve it. By the Moonlighters team. Last updated 11 October 2026. ## What AI-assisted design is good at - Producing several visual directions quickly from a clear brief. - Adapting a layout to different sizes, such as Feed and Story. - Exploring styles and compositions before committing to one. ## Where it goes wrong - **Invented details.** Products can appear with the wrong shape, logo or packaging. - **Stray or misspelt text.** Image models sometimes add words, labels or typos that were never in the brief. - **Unsupported claims.** Copy can drift into promises the business has not made, such as offers, prices or guarantees. - **Sameness.** Without direction, outputs look generic and could be mistaken for competitors. ## The checks that matter 1. **Claims come from you.** Selling points, offers and wording are taken from your own website and ads, not invented. 2. **Every image is reviewed.** A person checks each finished file for wrong details, extra text and anything that misrepresents the product. 3. **You approve before use.** Nothing should be published on your behalf, or shown to anyone, until you have approved it. 4. **Disclosure.** Concepts we prepare in advance are labelled as AI-assisted and as unchecked by you, because product details may not match exactly. 5. **Privacy.** Your concepts are not published or reused for another business. ## Questions to ask any provider - Which parts of the work use AI, and who checks the result? - Where do the claims in the ads come from? - Will you disclose AI-assisted work, and do I approve everything before it runs? - Do you reuse concepts made for me for anyone else? ## How this relates to our creative subscription Our [creative subscription](https://moonlighters.co.nz/creative) is built around a strategy, a monthly roadmap and your own brief. Where AI-assisted tools are used, the checks above apply. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Freelancer, agency or creative subscription: which fits?](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription) - [How much does a monthly ad creative subscription cost in NZ?](https://moonlighters.co.nz/guides/creative-subscription-cost-nz) --- --- title: "Advertising metrics glossary: CPM, CTR, CPC, ROAS and more | Moonlighters" description: "Plain-English definitions and formulas for the advertising terms you meet in Meta Ads and Google Ads: impressions, reach, CTR, CPC, CPM, CPA, ROAS, frequency and creative fatigue." source: https://moonlighters.co.nz/guides/ad-metrics-glossary --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Glossary # Advertising metrics glossary: CPM, CTR, CPC, ROAS and more Most advertising metrics are a simple ratio. CTR is clicks divided by impressions, CPC is cost divided by clicks, CPM is cost per thousand impressions, CPA is cost divided by conversions, and ROAS is revenue from ads divided by ad spend. This glossary defines each with its formula. By the Moonlighters team. Last updated 11 October 2026. How the common ad metrics relate. Each cost metric divides your ad spend by the number at that step. Impression One time your ad is shown on a screen. The same person can generate several impressions. Reach The number of different people who saw your ad at least once. Frequency The average number of times each person saw your ad. Formula: impressions / reach. Click-through rate (CTR) The share of impressions that led to a click. Formula: clicks / impressions. Cost per click (CPC) The average cost of one click. Formula: ad spend / clicks. CPM The cost of 1,000 impressions. Formula: ad spend / impressions x 1,000. Conversion The action you want someone to take after seeing your ad, such as an enquiry, booking, call or purchase. You define it in your tracking. Conversion rate The share of clicks (or visits) that became conversions. Formula: conversions / clicks. Cost per acquisition (CPA) The average cost of one conversion. Called cost per lead when the conversion is an enquiry. Formula: ad spend / conversions. Return on ad spend (ROAS) Revenue attributed to ads for every dollar of ad spend. Formula: revenue from ads / ad spend. A ROAS of 4 means $4 of revenue per $1 spent. It ignores costs other than ad spend. Creative The visual and written part of an ad: image or video, headline and text. Concept A distinct idea an ad communicates, such as a benefit or an answer to an objection. A new colour or headline on the same idea is a variation, not a new concept. Creative fatigue The drop in response when the same audience sees the same ad too often. Rising frequency alongside falling CTR is a common sign. A/B test Running two versions that differ in one thing to see which performs better. Change one major element at a time, or you will not know what caused the difference. Placement Where an ad appears, such as Facebook Feed, Instagram Stories or Reels. Retargeting Showing ads to people who have already visited your website or engaged with you. Landing page The page someone arrives at after clicking an ad. Its job is to continue what the ad promised. Primary text, headline, description The written parts of a Meta ad: the main message above the image, the bold line next to the button, and a supporting line. Call to action (CTA) The button or instruction that tells people what to do next, such as Learn more or Book now. Campaign, ad set, ad (Meta) The three levels in Meta Ads Manager. The campaign holds the objective, the ad set holds budget, audience and placements, and the ad holds the creative. Learning phase (Meta) The period after a launch or a big edit when Meta's delivery system is still adjusting. Performance can be less stable during it. Definitions are general. Platforms such as Meta and Google may compute or label metrics slightly differently, so check each platform's own documentation for exact definitions. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Google Ads audit checklist for NZ small businesses](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz) - [How to research competitor ads in the Meta Ad Library](https://moonlighters.co.nz/guides/meta-ad-library-competitor-ads) --- --- title: "Ad creative brief template: what to give your designer | Moonlighters" description: "A simple ad creative brief template for small businesses: the eight questions to answer so a designer or studio can make ads that are on-brand and on-offer first time." source: https://moonlighters.co.nz/guides/creative-brief-template-for-ads --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Template # Ad creative brief template: what to give your designer A good ad creative brief answers eight questions: what you are selling, who it is for, why they should care, what proves it, what the offer is, where the ads will run, what must not change, and what success looks like. Answer these and most rounds of revision disappear. By the Moonlighters team. Last updated 11 October 2026. ## The eight questions 1. **What are you selling?** One product, service or offer per brief. If you have several, brief them as separate concepts. 2. **Who is it for?** Describe one typical customer: who they are, where they are, and what is going on in their life when they need you. 3. **Why should they care?** The two or three strongest benefits, in the customer's words where possible. Lead with what they get, not what you do. 4. **What proves it?** Genuine reviews, years in business, awards, before and after photos, guarantees. Only include proof you can stand behind. 5. **What is the offer?** The specific thing someone can do next: book, get a quote, buy, visit. Include any real price, discount or deadline and when it ends. 6. **Where will the ads run?** Facebook Feed, Instagram, Stories or Reels, organic posts. This decides the formats you need. See the [Meta ad size guide](https://moonlighters.co.nz/guides/meta-ad-image-sizes). 7. **What must not change?** Brand colours, fonts, logo rules, words you never use, claims you cannot make, competitors you should not mention. 8. **What does success look like?** More enquiries, bookings, walk-ins or sales, and roughly what a good result is worth to you. ## What to attach - Your logo as a PNG or vector file, and your brand colours and fonts if you have them. - Photos you own the rights to: products, premises, team, finished work. - Examples of ads or posts you like, and what you like about each. - Your website address and any current ads, so the creative stays consistent with what people see next. ## A short example _Selling:_ a 90-minute mobile car valet in Christchurch. _For:_ busy parents with a family car. _Why care:_ we come to you, no waiting, interior and exterior done in one visit. _Proof:_ a handful of real customer reviews. _Offer:_ book online, first valet 15% off until the end of the month. _Runs on:_ Facebook and Instagram Feed and Stories. _Must not change:_ our green logo, no before-and-after of customer cars without permission. _Success:_ 10 bookings a month. The example is invented to show the format and does not describe a real business. ## Common mistakes - **Too many messages.** One ad, one idea. Brief extra ideas as extra concepts. - **Features instead of benefits.** Customers care about the result, not the specification. - **Claims you cannot prove.** Ads must not be misleading. Leave out any claim you could not back up. - **No offer.** An ad with no next step wastes the click. - **No dates.** If an offer ends, say when, so the ad can be switched off in time. ## How this matches our onboarding When you subscribe to our [creative subscription](https://moonlighters.co.nz/creative), a short form asks for the same things: your offers, what to keep, your audience, your goal, logo and photos, what to avoid, and brands you like. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) - [Meta ad image sizes and specs for Facebook and Instagram](https://moonlighters.co.nz/guides/meta-ad-image-sizes) --- --- title: "Ad creative fatigue: how to spot it and what to do | Moonlighters" description: "How to tell when an ad has worn out: the signs in frequency, click-through rate and cost per result, other causes to rule out, and how to refresh creative sensibly." source: https://moonlighters.co.nz/guides/ad-creative-fatigue --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Troubleshooting # Ad creative fatigue: how to spot it and what to do Creative fatigue is when the same people have seen your ad too often and stop responding. Typical signs are frequency rising while click-through rate falls and cost per result climbs. Rule out tracking, budget and seasonal changes first, then refresh with a genuinely new concept, not just a new colour. By the Moonlighters team. Last updated 11 October 2026. ## What the signs look like Look at a single ad or ad set over time, not across different campaigns. The classic pattern has three parts moving together: - **Frequency goes up.** The average person sees the ad more times. - **Click-through rate goes down.** A smaller share of impressions turns into a click. - **Cost per result goes up.** Each enquiry or sale costs more than it did. See the [metrics glossary](https://moonlighters.co.nz/guides/ad-metrics-glossary) for the formulas. There is no single frequency number that always means fatigue. Compare against your own earlier results for that ad and audience. Schematic of the usual pattern, not real data. Real accounts are noisier, so compare an ad with its own earlier results. ## Rule out other causes first - **Tracking.** Did a form, pixel or conversion setting break? A sudden drop to zero is usually tracking, not fatigue. - **Budget or bidding changes.** A recent edit can reset delivery for a while. - **Seasonality and events.** Holidays, weather and local events change demand. - **Competition.** More bidders in your market can raise costs without your ad changing. - **Offer or landing page.** A page that is slow, broken or out of date lowers results regardless of the ad. ## What affects how fast it happens - **Audience size.** A small local audience sees the same ad more often, so it tires sooner than a broad one. - **Budget.** A higher budget spread over the same audience raises frequency. - **Strength of the idea.** A distinctive concept usually holds up longer than a generic one, though no ad lasts forever. ## What to do about it 1. **Add a new concept.** A different benefit, objection or offer, not a recoloured version of the old ad. See [how many concepts to test](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month). 2. **Keep the winner running while the new one proves itself.** Do not switch everything off at once. 3. **Change the format.** A Story-sized or different layout can feel fresh to the same audience. 4. **Widen or rotate the audience** if it is very small, or cap how often the ad is shown where your platform allows. 5. **Plan the next refresh in advance.** A steady stream of new concepts beats an emergency redesign. ## How a creative subscription helps A monthly batch of new concepts means there is always something ready to replace a tired ad. See the [creative subscription](https://moonlighters.co.nz/creative). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Advertising metrics glossary: CPM, CTR, CPC, ROAS and more](https://moonlighters.co.nz/guides/ad-metrics-glossary) - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) --- --- title: "Organic social tiles or Meta ads: which should you start with? | Moonlighters" description: "Should a small business start with organic social tiles or paid Meta ads? How each works, what each is good for, and a simple way to decide by goal and budget." source: https://moonlighters.co.nz/guides/organic-social-tiles-or-meta-ads --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Decision guide # Organic social tiles or Meta ads: which should you start with? Start with Meta ads if you want new customers soon and can set aside an ad budget, and start with organic social tiles if you mainly need a consistent, professional presence for people who already know or follow you. Many businesses end up using both: organic to look credible, ads to reach new people. By the Moonlighters team. Last updated 11 October 2026. ## What each one is - **Organic social tiles** are designed posts for your own Facebook, Instagram or similar pages. They cost nothing to show, and reach comes mainly from people who follow you and what the platform chooses to show. - **Meta ads** are paid placements in Feed, Stories and Reels. You choose the audience and budget, and they can reach people who have never heard of you. ## How to choose | If your goal is | Start with | Why | | --- | --- | --- | | New customers or enquiries soon | Meta ads | Paid placements reach people who do not follow you yet, and you control the budget. | | A professional, consistent presence | Organic tiles | People who check your page see regular, on-brand posts. | | Promoting a specific offer with a deadline | Meta ads | You can target and time it, rather than hoping followers see a post. | | Staying visible to existing customers | Organic tiles | Low cost, and suits updates, tips and reminders. | | No ad budget at all | Organic tiles | You can still build presence without paying for reach. | ## Things to know - Organic reach for business pages is often limited, so do not expect posts alone to bring many new people. - Ads need ad spend paid to Meta on top of the creative, plus tracking so you can see what they achieve. - The two feed each other. Strong organic content gives people something to find after they click an ad. - Both need fresh content. A tired page and a tired ad cost you in similar ways. ## How our plans split it We sell them separately so you pay for what you need. Meta image ad plans start at $99 a month, and organic social tile plans start at $59 a month (NZD, excluding GST where applicable). Organic tiles include the design and the caption. A custom plan can mix the two. See the [plans](https://moonlighters.co.nz/creative#plans), and the [cost guide](https://moonlighters.co.nz/guides/creative-subscription-cost-nz) for how to compare quotes. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How much does a monthly ad creative subscription cost in NZ?](https://moonlighters.co.nz/guides/creative-subscription-cost-nz) - [Freelancer, agency or creative subscription: which fits?](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription) --- --- title: "How to run a simple ad creative test | Moonlighters" description: "A plain-English method for testing ad creative without statistics: what to test, how to set it up fairly, how long to run it, and how to decide what to do next." source: https://moonlighters.co.nz/guides/simple-ad-creative-test --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # How to run a simple ad creative test Pick one question, test two to four genuinely different concepts against each other with the same audience, budget and placement, decide in advance which result you will judge by, and run it long enough to see more than a handful of results. Then keep the winner and test a new idea against it. By the Moonlighters team. Last updated 11 October 2026. ## The method in six steps 1. **Ask one question.** For example: does a price-led ad or a quality-led ad bring more enquiries? A test that tries to answer five things answers none. 2. **Make the concepts genuinely different.** Two to four ideas that differ in the thing you are testing, such as the benefit or the offer. Keep everything else the same. A colour change is a variation, not a test of an idea. 3. **Keep conditions fair.** Same audience, same budget per ad, same placements, same start date and same landing page. 4. **Pick the measure first.** Choose what counts as a win before you start, ideally cost per enquiry or booking rather than clicks alone. Clicks are easier to get than customers. 5. **Run it long enough.** Leave it for at least a week or two so weekdays and weekends average out, and until each concept has more than a handful of results. A couple of enquiries either way is noise, not a verdict. 6. **Decide and record.** Keep the winner, stop the clear loser, and write down what you learned. Then test a new concept against the winner. ## What to leave alone during a test - Do not edit the ads, audience or budget partway through. Each change restarts learning and muddies the result. - Do not stop an ad after a day because it looks poor. Early numbers swing a lot. - Do not compare results from different weeks, audiences or offers. ## Small budgets If you only spend a little, test fewer ideas for longer. One clear question every few weeks beats many ideas starved of spend. The [concepts guide](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) shows a way to work out how many you can afford. ## Using the tools Meta Ads Manager has a built-in A/B test feature that splits an audience evenly between versions, so the groups do not overlap. Menu names change, so check Meta's current documentation. Running several ads in one ad set also works for simple comparisons, but delivery is not split evenly, so read the results with care. ## Keep a simple log For each test record: the question, the concepts, dates, spend, results, the decision and what you will try next. After a few months this log is more useful than any benchmark, because it describes your customers. ## Where the concepts come from A creative strategy gives every concept a job, so each test is about a real difference. See the [creative subscription](https://moonlighters.co.nz/creative). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) - [Ad creative fatigue: how to spot it and what to do](https://moonlighters.co.nz/guides/ad-creative-fatigue) --- --- title: "How to write Facebook ad copy: primary text, headline and description | Moonlighters" description: "How to write Facebook and Instagram ad copy that fits: what primary text, headline and description each do, Meta's recommended lengths, a simple structure and common mistakes." source: https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # How to write Facebook ad copy: primary text, headline and description A Facebook ad has three pieces of writing: primary text (the main message above the image), a headline (the bold line by the button) and an optional description. Meta recommends keeping primary text to 50 to 150 characters and the headline to about 27 characters so nothing is cut off. Lead with what the customer gets, add one proof point, and end with one clear action. By the Moonlighters team. Last updated 11 October 2026. ## What each piece does - **Primary text:** the main message, shown above the image. It is where you hook attention and say why someone should care. - **Headline:** the short bold line next to the call-to-action button. It should state the offer or outcome in a few words. - **Description:** a supporting line that appears in some placements and is often hidden. Never put essential information only here. - **Call-to-action button:** chosen from a list, such as Learn more or Book now. Make the wording of the ad agree with it. ## Length [Meta's ads guide for Facebook Feed image ads](https://www.facebook.com/business/ads-guide/image/facebook-feed/traffic) recommends primary text of 50 to 150 characters and a headline of about 27 characters (checked 11 October 2026). Longer text is usually cut off behind a "See more" link and long headlines are truncated, so put the key point first. See the [Meta ad size guide](https://moonlighters.co.nz/guides/meta-ad-image-sizes) for the image specifications. ## A simple structure for primary text 1. **Hook.** A line a real customer would stop for: their problem, a question, or a clear benefit. 2. **Benefit.** What they get, in plain words. 3. **Proof.** One genuine point, such as years in business, a real review or a guarantee you stand behind. 4. **Action.** One thing to do next, matching the button. ## An example (invented for illustration) _Primary text:_ "Family car looking tired? We come to you. Full interior and exterior valet in 90 minutes. Book online in 2 minutes." _Headline:_ "Mobile car valet, Christchurch" _Button:_ Book now. The example is invented to show the structure and does not describe a real business or offer. ## Common mistakes - **Burying the point.** Put the benefit in the first line, before any cut-off. - **Several offers in one ad.** One ad, one idea, one action. - **Claims you cannot back up.** Ads must not be misleading, so avoid "best", "guaranteed" or "free" unless it is true and the terms are clear. - **Repeating the image.** If the image shows the product, the text should say why it matters. - **No dates on a deadline offer.** Say when it ends, and switch the ad off then. - **Mismatched button and text.** If the text says "Book now", do not choose "Learn more". ## Test copy as well as images Change one thing at a time, such as the hook or the offer. The [simple creative test guide](https://moonlighters.co.nz/guides/simple-ad-creative-test) shows how. Our [creative subscription](https://moonlighters.co.nz/creative) includes the copy to go with each concept. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How to run a simple ad creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test) - [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) --- --- title: "A seasonal ad calendar for NZ businesses | Moonlighters" description: "A practical NZ calendar of dates worth planning ad creative around, from Waitangi Day and Anzac Day to Matariki, Mother's Day and Black Friday, with notes on tone and timing." source: https://moonlighters.co.nz/guides/nz-seasonal-ad-calendar --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Planning # A seasonal ad calendar for NZ businesses Plan ad creative for the dates your customers actually act on: public holidays, gift occasions, school breaks, retail events and the end of the financial year on 31 March. Prepare concepts four to six weeks ahead, treat commemorative days such as Anzac Day and Waitangi Day with care, and always check holiday dates, because Easter and Matariki move each year. By the Moonlighters team. Last updated 11 October 2026. ## Month by month | When | Occasion | Ad notes | | --- | --- | --- | | January | Summer holidays, back-to-school planning | Holiday offers, fresh-start themes, school-term prep. | | 6 February | Waitangi Day | A national day with deep significance. Prefer respectful, community-minded messaging over hard-sell promotions. | | March | End of the financial year (31 March) | Many businesses buy and sell around the tax year end. Useful for B2B and equipment offers. | | March or April | Easter | Dates move each year. Trading restrictions apply on Good Friday and Easter Sunday, so check opening-hour rules before advertising. | | 25 April | Anzac Day | A day of remembrance. Avoid sales promotion on the day itself, and check the trading rules for the morning. | | May | Mother's Day (second Sunday) | Gift and experience offers. Plan well ahead for printing and delivery. | | June | King's Birthday long weekend (first Monday) | Short-break travel and local experiences. | | June or July | Matariki | A public holiday that moves each year. Use correct te reo and tikanga, and consider working with Māori creatives rather than borrowing imagery. | | September | Father's Day (first Sunday) | Gift and activity offers. | | October | Labour Day (fourth Monday) | Long weekend, spring projects and garden season. | | November | Black Friday and Cyber Monday | Heavy competition for attention. Decide early whether to take part. | | December | Christmas, Boxing Day, summer | Last order dates, gift offers, then summer holiday trading hours. | Check the current year's dates before you schedule anything. School term breaks occur four times a year and regional anniversary days differ by region. A simple lead-up for any dated offer, from a public holiday to your own sale. ## How far ahead to plan - **4 to 6 weeks before:** agree the offer, brief the creative, and check stock and capacity. - **2 to 3 weeks before:** launch teaser or awareness concepts to people who already know you. - **Final week:** run the offer concepts with the dates and last-order times stated clearly. - **Afterwards:** switch ads off on the day the offer ends, and record what worked. ## Respect and accuracy - Spell te reo Māori words and place names correctly, including macrons. - Do not use commemorative days as a sales hook. - Do not invent urgency. State real deadlines, and make sure every claim in the ad is true. ## Plan your own year Add your own dates too: local events, your busy and quiet periods, product launches and supplier deadlines. Then [decide how many concepts](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) each period needs. Our [creative subscription](https://moonlighters.co.nz/creative) builds a monthly roadmap around dates like these. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) - [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) --- --- title: "Static or video ads: which should a small business use? | Moonlighters" description: "Should a small business use static image ads or video ads? What each is good for, the real costs, how placements change the answer, and a sensible way to start." source: https://moonlighters.co.nz/guides/static-or-video-ads-small-business --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Decision guide # Static or video ads: which should a small business use? Start with static image ads if you are new to paid ads or have a small budget, because they are faster and cheaper to make and easier to test. Add video when you need to show how something works, tell a story or fill full-screen placements such as Stories and Reels. Many small businesses do well with strong static creative first. By the Moonlighters team. Last updated 11 October 2026. ## What each is good for | | Static image ads | Video ads | | --- | --- | --- | | Best at | One clear message, an offer, a product or a before and after | Showing how something works, a process, a personality or a story | | Production | Faster and cheaper; easy to make several concepts | Needs filming or animation, editing and sound handling | | Testing | Easy to test many ideas | Fewer ideas for the same effort | | Attention | Must stop the scroll at a glance | Has a few seconds to hook, and many people watch with sound off | | Placements | Works in Feed, and in Stories with a suitable layout | Natural fit for full-screen vertical placements | ## When to start with static - You are new to paid ads or have a small monthly budget. - You have one clear offer or benefit to communicate. - You want to test several angles quickly and cheaply. - You do not yet have footage or a video you are proud of. ## When to add video - The product or service needs to be seen in action to be understood. - You have real people, a place or a process that is your point of difference. - Static ads have found their audience and you want to extend reach into more placements. - You can commit to making fresh video regularly, because one clip will tire. ## If you make video - Put the point in the first seconds, and design for sound off with clear on-screen text. - Shoot or edit vertical for Stories and Reels, with key text away from the top and bottom edges (see the [size guide](https://moonlighters.co.nz/guides/meta-ad-image-sizes)). - Keep it short and make one point per clip. ## Mixing them A sensible pattern is to prove an idea in static first, then turn the winning idea into a short video. The idea matters more than the format. See [creative fatigue](https://moonlighters.co.nz/guides/ad-creative-fatigue) for when to refresh. ## What our plans cover Our creative subscription covers image concepts in Feed and Story sizes. Video and photography are scoped separately. See the [plans](https://moonlighters.co.nz/creative). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Organic social tiles or Meta ads: which should you start with?](https://moonlighters.co.nz/guides/organic-social-tiles-or-meta-ads) - [How to run a simple ad creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test) --- --- title: "How to give useful feedback on ad designs | Moonlighters" description: "How to give feedback on ad designs that gets a better result in one round: check against the brief, be specific about the problem, group your comments and verify every fact." source: https://moonlighters.co.nz/guides/how-to-give-feedback-on-ad-designs --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Process # How to give useful feedback on ad designs Give feedback against the brief, not your taste: say what the problem is rather than prescribing a fix, group everything into one list, mark what is essential, and check every fact, price and date before you reply. One consolidated round of specific comments usually gets further than several rounds of vague ones. By the Moonlighters team. Last updated 11 October 2026. ## Before you comment 1. **Re-read the brief.** Judge each ad against the goal, audience and offer you agreed, not against what you would have chosen. 2. **View it as a customer would.** On a phone, at normal size, in the feed or Story it will run in, not zoomed in on a desktop. 3. **Ask the three-second question.** In three seconds, is it clear who it is for, what it offers and what to do next? ## How to write the feedback - **Describe the problem, not the fix.** "I can't read the offer on a phone" is more useful than "make the text bigger and red". - **Be specific.** Point to the exact element: the headline, the price, the logo, the second image. - **Say why.** "Our customers don't use that word" helps the designer solve the cause. - **Say what works.** It keeps good parts safe from the next edit. - **Mark priorities.** Separate must-fix errors from preferences. - **Send one consolidated list.** Collect comments from everyone in your business first. Conflicting feedback sent separately causes loops. ## Phrases to avoid, and what to say instead | Instead of | Try | | --- | --- | | "Make it pop" | "The offer gets lost against the background. It needs to stand out first." | | "I don't like it" | "It feels too formal for our customers, who are young families." | | "Can you try something else?" | "This doesn't answer the objection about price. Can we lead with the guarantee?" | | "Make the logo bigger" | "People won't know it's us when scrolling. Can the brand be recognisable sooner?" | ## Check the facts - Prices, dates, addresses, phone numbers and opening hours are correct. - Every claim is true and you can back it up. - Names and te reo Māori words are spelled correctly, with macrons where needed. - Product details and any people or places shown match reality, especially where an image was AI-assisted. - Logos and photos are ones you have the right to use. ## New direction or revision? A revision changes execution within the agreed idea. A new direction changes the idea. In our creative subscription, each batch includes one consolidated revision round and a new direction counts as a new concept, which is why one clear list works best. See the [plans](https://moonlighters.co.nz/creative). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) - [How AI-assisted ad creative works, and where its limits are](https://moonlighters.co.nz/guides/ai-assisted-ad-creative) --- --- title: "Meta campaign objectives explained in plain English | Moonlighters" description: "Meta Ads Manager asks you to pick an objective first. What Awareness, Traffic, Engagement, Leads, App promotion and Sales each optimise for, and how to choose for your goal." source: https://moonlighters.co.nz/guides/meta-campaign-objectives-explained --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Explainer # Meta campaign objectives explained in plain English Meta asks you to choose one of six objectives (Awareness, Traffic, Engagement, Leads, App promotion or Sales) because each tells its delivery system what result to look for. Choose the one that matches the action you actually want and can measure: Leads for enquiries, Sales for purchases, Traffic only if visits themselves are the goal. By the Moonlighters team. Last updated 11 October 2026. ## The six objectives | Objective | Optimises for | Use it when | | --- | --- | --- | | Awareness | Reach and recall: showing the ad to as many people as possible | People do not know you yet and you want to be seen, such as a new business or a launch. | | Traffic | Clicks or visits to a destination | Visits are the real goal, such as readers for content or visitors to a menu or event page. | | Engagement | Reactions, comments, messages or video views | You want interaction, conversations or social proof on posts. | | Leads | Enquiries, via a form, call or message | You sell services and want quote requests or bookings. | | App promotion | App installs and in-app actions | You have a mobile app. | | Sales | Purchases or other valuable website actions | You sell online, or want people to complete a key action you can track. | Meta renames and regroups objectives from time to time, so the labels in your account may differ slightly. ## How to choose 1. **Name the action that makes you money.** An enquiry, a booking, a purchase, a visit to the shop. 2. **Pick the objective closest to that action.** The system will find people more likely to do exactly that. 3. **Check you can measure it.** Leads and Sales objectives need tracking in place, such as the Meta pixel or a lead form, so the system can learn what a good result looks like. 4. **Avoid the nearest easy option.** Clicks and likes are cheap to get and do not pay the bills. ## Common mix-ups - **Traffic when you want enquiries.** The system finds people likely to click, not people likely to enquire. Choose Leads instead. - **Engagement for sales.** Comments and reactions rarely translate into customers. - **Awareness with a call-to-action expectation.** Awareness shows the ad widely, so expect reach rather than responses. - **Changing objective mid-flight.** Start a new campaign instead, so results are not mixed together. ## Where creative fits The objective decides who sees your ads, and the creative decides whether they act. Match the concept to the objective: introducer and scroll-stopper concepts suit awareness, objection handlers and social proof suit consideration, offers suit leads and sales. See [how many concepts to test](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) and the [metrics glossary](https://moonlighters.co.nz/guides/ad-metrics-glossary). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Advertising metrics glossary: CPM, CTR, CPC, ROAS and more](https://moonlighters.co.nz/guides/ad-metrics-glossary) - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) --- --- title: "A landing page checklist for ad clicks | Moonlighters" description: "Ten checks for the page your ad sends people to: message match, mobile speed, one clear action, short forms, genuine proof and working tracking." source: https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Checklist # A landing page checklist for ad clicks A landing page should carry on exactly what the ad promised, load quickly on a phone, make one action obvious and easy, and be tracked so you know it worked. If the ad says "free quote in 24 hours", the page should say the same in the first screen and put the quote form right there. By the Moonlighters team. Last updated 11 October 2026. ## The ten checks 1. **Message match.** The headline and offer on the page match the ad. People who click should feel they landed in the right place within a second. 2. **One primary action.** One main button or form. Extra links and menus pull people away from it. 3. **The offer is visible without scrolling.** On a phone, the first screen should show what you offer, for whom, and what to do next. 4. **Fast on mobile.** Open it on a phone on mobile data, not your office Wi-Fi. Compress images and remove anything that is not needed. 5. **Short form.** Ask only for what you need to follow up. Every extra field costs responses. 6. **Easy contact options.** A tap-to-call phone number and a clear address or service area for local customers. 7. **Genuine proof.** Real reviews, real photos, real credentials. Do not use anything you cannot stand behind. 8. **Clear next step after the click.** A thank-you message that says what happens next and when. 9. **Tracking works.** The enquiry or purchase is recorded once. Submit a test and check it appears. See the [UTM tracking guide](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business). 10. **Privacy notice.** A link to a plain-language privacy notice that covers cookies and tracking. The Privacy Act 2020 expects people to be told what you collect and why. ## What to avoid - **Sending ad clicks to the home page** when there is a better, more specific page. - **Pop-ups that cover the page** on mobile. - **Stock-photo claims.** Fake urgency, fake reviews or fake counters damage trust and may breach advertising rules. - **Slow, heavy video backgrounds** that delay the first view. ## A quick test Show the page to someone who has not seen your ad for five seconds on a phone, then take it away. Ask what you offer, who it is for and what to do next. If they cannot say, the page is not ready. ## Keep ad and page in step When the ad changes, the page should too. Each new concept can have its own headline and hero on the page, so a Story ad about speed lands on a page about speed. See [the creative brief template](https://moonlighters.co.nz/guides/creative-brief-template-for-ads). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How to track ad results with UTM tags](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business) - [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) --- --- title: "How to track ad results with UTM tags | Moonlighters" description: "A plain-English guide to UTM tags: what the five parameters mean, how to name campaigns and ads consistently, how to add them in Meta Ads, and how to read the results in GA4." source: https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # How to track ad results with UTM tags UTM tags are short labels added to the end of your ad link, such as utm_source=facebook and utm_campaign=spring_sale, so your analytics shows which campaign and which ad each visit came from. Use the same naming pattern on every link, and add them at the ad level so you can tell concepts apart. By the Moonlighters team. Last updated 11 October 2026. ## The five parameters | Parameter | Answers | Example | | --- | --- | --- | | utm_source | Where the visit came from | facebook, instagram, google | | utm_medium | The kind of traffic | paid_social, cpc, email | | utm_campaign | Which campaign | spring_sale | | utm_content | Which ad or concept (use this to compare creative) | story_offer_v1 | | utm_term | Search keyword, for paid search | mobile_car_valet | ## An example link `https://example.co.nz/valet?utm_source=facebook&utm_medium=paid_social&utm_campaign=spring_sale&utm_content=story_offer_v1` Each added part tells your analytics where a visit came from. Use utm_content to tell concepts apart. ## Naming rules that save you later - **Lower case, no spaces.** "Facebook" and "facebook" are counted as different sources. - **Pick one pattern and keep it.** For example `concept_format_version`, such as `offer_story_v2`. - **Put the concept in utm_content.** That is how you tell which creative produced which result. - **Never put personal information in tags.** No names, emails or phone numbers in a URL. ## Adding them in Meta Ads In Ads Manager, each ad has a URL parameters field. You can type fixed values and use Meta's dynamic placeholders, such as `{{campaign.name}}`, `{{adset.name}}` and `{{ad.name}}`, so the names you give your ads flow through automatically. Check Meta's current documentation for the exact list of placeholders. ## Google Ads Google Ads can add its own click identifier automatically (auto-tagging). If your Google Ads and Google Analytics accounts are linked, you usually do not need manual UTM tags for Google Ads traffic, but you still need them for other sources such as email and social. ## Reading the results in GA4 1. Open the traffic acquisition report and look at the session source, medium and campaign. 2. Add the manual ad content dimension to see results by ad or concept. 3. Compare conversions (enquiries or purchases), not just visits. ## Caveats - Tags only record visits that reach your site and that your tracking is allowed to record. - Platform reports and analytics reports often disagree because they count differently. Use each for what it is good at. - Your site's privacy notice should explain what tracking you use. Combine this with a [simple creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test) and the [landing page checklist](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks) to see what is really working. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [A landing page checklist for ad clicks](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks) - [How to run a simple ad creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test) --- --- title: "Ad concept ideas for NZ businesses, by business type | Moonlighters" description: "Practical ad concept ideas for NZ tradies, cafes, retailers, beauty and wellness, professional services and tourism, with what to check before you run each one." source: https://moonlighters.co.nz/guides/ad-concept-ideas-by-nz-business-type --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Ideas # Ad concept ideas for NZ businesses, by business type Good ad concepts start from what makes your customer hesitate or act. Tradies can lead with before and after and fast quotes, cafes with place and signature items, retailers with new arrivals and offers, beauty and wellness with the experience and care, professional services with plain-English answers, and tourism with a single vivid experience. Each needs its own accuracy checks. By the Moonlighters team. Last updated 30 October 2026. See every idea below as a finished ad: [45 ad concept examples for 21 NZ businesses](https://moonlighters.co.nz/guides/ad-concept-examples), with feed copy and checks. ## How to use this Each idea maps to a concept role from our framework (introducer, scroll-stopper, problem / solution, before / after, objection handler, differentiator, social proof, offer). Pick two or three that fit, and write each as its own concept, not a variation. Everything must be true of your business. ## Tradies and home services - **Before / after:** a real job, with the customer's permission. - **Objection handler:** "Fixed price quote, no surprises" or "We turn up when we say we will", if it is true. - **Offer:** a free quote or a booking slot this week. - **Check:** licences and registrations stated correctly; photos you have the right to use. ## Cafes and hospitality - **Introducer:** the place, the view, the neighbourhood. - **Scroll-stopper:** one signature dish or drink, shot well. - **Offer:** an event night, a seasonal menu, a function enquiry. - **Check:** prices and hours current; allergen and dietary claims accurate. ## Retail shops - **Scroll-stopper:** new arrivals or a hero product. - **Differentiator:** local, handmade, hard to find, if it is true. - **Offer:** a limited-time promotion with a real end date. - **Check:** stock and prices match the ad; trading hours over holidays. ## Beauty and wellness - **Introducer:** the space and the team. - **Objection handler:** what a first visit is like, for nervous newcomers. - **Offer:** an intro session or gift voucher. - **Check:** avoid guaranteed results and health claims you cannot substantiate; get permission for before-and-after images and testimonials. ## Professional services - **Problem / solution:** a common question, answered in plain English. - **Differentiator:** a specialty, a fixed-fee service or a clear process. - **Offer:** a first consultation or a checklist to download. - **Check:** professional body rules on advertising and on claims about outcomes. ## Tourism and experiences - **Scroll-stopper:** one vivid moment, not a list of features. - **Social proof:** genuine guest reviews. - **Offer:** a seasonal booking window or a local-resident rate. - **Check:** weather, season and availability; accurate descriptions of what is included. ## Whatever you sell - Spell te reo Māori words and place names correctly, including macrons. - Do not use images of people or places you do not have rights to. - Test two or three concepts, not ten variations. See the [simple creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test). These are starting ideas, not results. We do not claim any of them will perform for your business. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Ad concept examples for NZ businesses: 45 Facebook ads](https://moonlighters.co.nz/guides/ad-concept-examples) - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) - [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) --- --- title: "Ad concept examples for NZ businesses: 45 Facebook ads | Moonlighters" description: "Forty-five example Facebook ad concepts for 21 NZ businesses, from plumbers and e-bike tours to bold retail brands, each with the image, the feed copy, why it works and what to check." source: https://moonlighters.co.nz/guides/ad-concept-examples --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Examples # Ad concept examples for NZ businesses: 45 Facebook ads These are the ideas from our [ad concept ideas guide](https://moonlighters.co.nz/guides/ad-concept-ideas-by-nz-business-type), made into finished ads. First come nine bold retail and lifestyle brands with one ad each, built from a three-colour palette. After them are 12 example businesses, two for each business type, each with three concepts and different jobs: one to introduce or stop the scroll, one to answer a doubt or show a difference, and one to make an offer. By the Moonlighters team. Last updated 30 October 2026. ## How to read each example - **The role** is the concept's job in the framework (introducer, scroll-stopper, before / after, objection handler, differentiator, social proof, offer). - **The format** is how the ad looks: a before-and-after split, a checklist, a comparison, a search bar, a plain photo and headline. - **Feed copy and checks** opens the post text, headline and button, plus what to confirm before an ad like it goes live. ## Bold colour-palette brands Nine retail, apparel and lifestyle brands, one ad each. Every ad is built from a three-colour palette and one big idea, in the style of a fashion landing page. The same brands appear as [demo websites](https://moonlighters.co.nz/websites#demos). ![Pacelight Activewear introducer ad. On-image text: “Light the night run”, “The new winter range is here”, “Shop now”.](https://media.moonlighters.co.nz/ad-examples/pacelight-1.jpg) ### Pacelight Activewear Activewear label, Auckland Midnight black `#030407`Electric cobalt `#1558C9`Acid lime `#D4FF24` IntroducerPhoto and headline Reflective gear that turns a dark run into the brightest thing on the street. A dark, high-contrast product hero. The lime on black stops the scroll in a feed full of daylight photos, and the product is the only thing lit. Feed copy and checks Winter runs start in the dark. Our new range puts reflective panels where drivers actually look, so you stay seen from the first kilometre to the last. Try it on at the Grey Lynn store or shop online. **Light the night run**New winter rangeShop now **Check before running:** Show the real product and colourways; only say 'new' while the range is genuinely new. ![Velvet Signal scroll-stopper ad. On-image text: “TOMORROW”, “New season now on Cuba Street”.](https://media.moonlighters.co.nz/ad-examples/velvetsignal-1.jpg) ### Velvet Signal Fashion boutique, Wellington Pastel orchid `#E7B0DE`Deep eggplant `#400849`Signal orange `#FF5A0A` Scroll-stopperPhoto and headline One huge word and one bright orange look: new season, no explaining needed. Fashion sells on the look, so the ad is all look: one word, one outfit, three colours. It reads in under a second, which is all a feed gives you. Feed copy and checks The new season has landed. Bold colour, sharp tailoring and statement outerwear, picked for Wellington winters and everything after. Come and try it on, Cuba Street. **New season, now in store**Cuba Street, WellingtonShop now **Check before running:** Use the boutique's own campaign photos and only pieces actually in stock. ![Lacebound Sneakers differentiator ad. On-image text: “Classics on the move”, “Retro runners and court classics, Christchurch”.](https://media.moonlighters.co.nz/ad-examples/lacebound-1.jpg) ### Lacebound Sneakers Sneaker store, Christchurch Sage grey `#A5A79B`Warm cream `#E8D2B5`Deep burgundy `#590907` DifferentiatorPhoto and headline Classic shapes, styled like a magazine cover, for people who buy sneakers to keep. A clean product-as-hero layout in the store's own palette. The diagonal band gives movement without a busy background, and it works as a series: swap the shoe, keep the frame. Feed copy and checks Some shoes are built to last a season. Ours are the ones you keep. Retro runners, court classics and the care kit to keep them clean, in central Christchurch. **Classics on the move**New arrivals in storeShop now **Check before running:** Use the store's own product photos; never show another brand's logo the store is not authorised to advertise. ![Pulsebay VR Arcade introducer ad. On-image text: “Step inside the game”, “Free-roam VR for 2 to 8 players, Hamilton”.](https://media.moonlighters.co.nz/ad-examples/pulsebay-1.jpg) ### Pulsebay VR Arcade VR arcade, Hamilton Jet black `#0A0A0A`Cerulean blue `#007BA7`Neon rose `#FF2D95` IntroducerPhoto and headline A neon portrait that makes VR look like a night out, not a gadget. Most VR ads show the headset. This one shows the feeling. The neon on black is built for night-time scrolling, when people plan their weekend. Feed copy and checks Forget sitting on the couch with a controller. Our free-roam arena puts you and up to seven friends inside the game, walking, ducking and teaming up for real. Birthdays, team nights or a Friday with mates, Hamilton. **Step inside the game**Book a session onlineBook now **Check before running:** Group sizes and game names must match what the arena actually runs. ![Stillstem Flowers scroll-stopper ad. On-image text: “Slow flowers”, “Seasonal, Otago-grown, delivered across Dunedin”.](https://media.moonlighters.co.nz/ad-examples/stillstem-1.jpg) ### Stillstem Flowers Florist, Dunedin Ice silver `#DDE3E8`Deep aubergine `#3A0F34`Marigold `#EAAA00` Scroll-stopperPhoto and headline Motion-blurred type and flowers that make 'slow' the most eye-catching word in the feed. An art-directed ad for a florist who wants to stand apart from the bucket-of-roses look. The blur says calm and seasonal before anyone reads a word. Feed copy and checks Flowers that follow the season, not the airport. We work with Otago growers and arrange what's at its best this week. Order by 11am for same-day delivery across Dunedin. **Slow flowers, grown close**Same-day delivery in DunedinOrder now **Check before running:** Only say Otago-grown for stems that really are; check the delivery cut-off time before running. ![Chromestep Dance Studio offer ad. On-image text: “Choreo class”, “Beginner hip hop and choreo, Tauranga”, “Your first class is free”.](https://media.moonlighters.co.nz/ad-examples/chromestep-1.jpg) ### Chromestep Dance Studio Dance studio, Tauranga Mocha brown `#6F4E37`Platinum silver `#E5E4E2`Pale lavender `#E6E0F0` OfferPhoto and headline A free first class, wrapped in an image that looks like a music video still. The offer is simple and real, so the image does the selling. The chrome swirl gives the studio a look that teens and adults both want to be part of. Feed copy and checks Always wanted to learn choreo but never knew where to start? Our beginner hip hop and choreography classes run every week for teens and adults, and your first class is on us. Tauranga. **Your first class is free**Beginner classes weeklySign up **Check before running:** Only run 'first class free' while the studio honours it, and name any limits in the copy. ![Deepcoat Detailing differentiator ad. On-image text: “Built to shine”, “Paint correction and ceramic coating, Queenstown”.](https://media.moonlighters.co.nz/ad-examples/deepcoat-1.jpg) ### Deepcoat Detailing Car detailing studio, Queenstown Charcoal black `#171717`Forest green `#06110C`Crimson red `#A31C1B` DifferentiatorPhoto and headline Cinematic light on a perfect finish: the detailing ad that looks like a car launch. Detailing is bought on the finish, so the ad is the finish. One car, one light, deep reflections: the dark palette makes the paint the brightest thing on screen. Feed copy and checks Swirl marks, tired clear coat, a finish that used to turn heads. Our indoor studio brings it back with paint correction and ceramic coating, done properly and protected for the long run. Queenstown. **Built to shine**Book a detailBook now **Check before running:** Use a real car the studio has worked on, with the owner's permission; remove plates. ![Dripline Gelato scroll-stopper ad. On-image text: “GELATO”, “Made fresh every morning in Nelson”.](https://media.moonlighters.co.nz/ad-examples/dripline-1.jpg) ### Dripline Gelato Gelato bar, Nelson Lemon `#FFF21A`Charcoal black `#171717`Electric lavender `#A66BFF` Scroll-stopperPhoto and headline Lemon yellow, one melting scoop, one giant word: impossible to scroll past on a hot day. Food ads win on appetite. One oversized scoop, one colour clash and one word says everything, and the drip adds urgency without a countdown. Feed copy and checks Made this morning, gone by tonight. Small-batch gelato, a new line-up of flavours every day, and the kind of drip you have to eat fast. Come find us in Nelson. **Made fresh every morning**Today's flavours on InstagramGet directions **Check before running:** Show a real flavour from the counter; only say made fresh daily if it is. ![Amberhush Sauna introducer ad. On-image text: “Find your quiet”, “Wood-fired sauna by the sea, New Plymouth”.](https://media.moonlighters.co.nz/ad-examples/amberhush-1.jpg) ### Amberhush Sauna Sauna and cold plunge, New Plymouth Mocha brown `#584632`Champagne gold `#F4D9A0`Burnt amber `#C8702C` IntroducerPhoto and headline Golden light, rising steam and one calm line: wellness that feels earned, not sold. A mood-first introducer for a new sauna. Naming Taranaki's own landscape in the scene keeps it local, and the warm palette sells the heat before anyone reads the price. Feed copy and checks Heat, cold plunge, sea air, repeat. Our wood-fired sauna sits right by the water, with public sessions, private hire and memberships. Book online, New Plymouth. **Find your quiet**Book a sauna sessionBook now **Check before running:** Use the real site and view; check the session types and times before running. ## Tradies and home services ### Ironbark Plumbing Hamilton ![Ironbark Plumbing before / after ad. On-image text: “New cylinder, same day”, “Most swaps done by tea time”, “Before”, “After”.](https://media.moonlighters.co.nz/ad-examples/ironbark-1.jpg) Before / afterTransformation Old cylinder out, new one in, hot water back the same day. A before-and-after split, because nothing sells a cylinder swap like the difference. For a real client this must be one of their own jobs, photographed with the customer's permission. Feed copy and checks Cold showers again? Most of our hot water cylinder swaps are finished the same day, so you're not boiling the jug for a week. Fixed-price quote before we start, certified plumbers on every job, and we take the old one away. Free quotes across Hamilton and the Waikato. **New hot water cylinder, same day**Fixed-price quote firstGet quote **Check before running:** Use a real job's photos with the customer's permission; 'same day' only if most jobs really finish that day. ![Ironbark Plumbing objection handler ad. On-image text: “What you won't get from us”, “Fixed-price quotes, agreed first”, “Surprise call-out fees”, “The hourly meter running”, “A bill bigger than the quote”.](https://media.moonlighters.co.nz/ad-examples/ironbark-2.jpg) Objection handlerCrossed out problems The three things you won't get from us. A crossed-out problems list, because the biggest reason people delay calling a plumber is fear of the bill. It only works if the quote really is fixed. Feed copy and checks No surprise call-out fees. No meter running while we look for the tap. No bill bigger than the quote. We look at the job, give you a fixed price, and that's the price. Certified plumbers and gasfitters, Hamilton and the Waikato. **Fixed-price plumbing, agreed first**Free quotes this weekGet quote **Check before running:** Only claim fixed pricing if the quote is genuinely fixed; state any exclusions in the copy. ![Ironbark Plumbing offer ad. On-image text: “Free quotes this week”, “Hamilton and Waikato · book online”.](https://media.moonlighters.co.nz/ad-examples/ironbark-3.jpg) OfferPhoto and headline Free quotes this week, booked online in two minutes. A simple offer ad for people who already know they need a plumber. It works best paired with the objection ad, which builds the trust first. Feed copy and checks Leaking tap, blocked drain or a cylinder on its last legs? Book a free quote online and pick a time that suits you this week. You'll get a fixed price before any work starts. Ironbark Plumbing, certified plumbers and gasfitters for Hamilton and the Waikato. **Book a free plumbing quote**Slots this weekBook now **Check before running:** Licence wording exactly as registered; only say 'this week' while slots really exist. ### Voltline Electrical Tauranga ![Voltline Electrical before / after ad. On-image text: “Still on ceramic fuses?”, “Switchboard upgrades, fixed price”, “Old”, “New”.](https://media.moonlighters.co.nz/ad-examples/voltline-1.jpg) Before / afterNew vs old Still running your house on ceramic fuses? An old-versus-new split of a switchboard, because many Bay of Plenty homeowners don't know what theirs should look like until they see the two side by side. Feed copy and checks If your switchboard still has ceramic fuses, it was built for a house with a radio and a kettle, not heat pumps and an EV. We upgrade switchboards at a fixed price, with a Certificate of Compliance when we're done. Registered electricians, Tauranga and the Bay. **Fixed-price switchboard upgrades**Registered electriciansGet quote **Check before running:** Never imply an old board is illegal or dangerous without an inspection; show real work where possible. ![Voltline Electrical objection handler ad. On-image text: “We text before we turn up”, “Two-hour arrival window, every job”, “Morning! Your Voltline electrician arrives 9:30 to 11:30.”, “Great, see you then”, “On our way now, about 15 minutes out.”.](https://media.moonlighters.co.nz/ad-examples/voltline-2.jpg) Objection handlerText message We text before we turn up. Every job. A text-thread format written as the business's own arrival updates, because 'will they actually show up?' is the number one worry about booking a tradie. Feed copy and checks Waiting in all day for a tradie is the worst. With Voltline you get a two-hour arrival window, then a text when your electrician is on the way. No wasted days off work. Registered electricians for homes across Tauranga and the Bay of Plenty. **A two-hour window. Every job.**Plus a text when we're on the wayBook now **Check before running:** Only promise the arrival window you can keep; the thread must be the business's own messages, not a customer review. ![Voltline Electrical offer ad. On-image text: “EV charger checklist”, “Free site check this month”, “Where you park”, “Distance to the switchboard”, “Single or three phase”, “Fixed-price quote”.](https://media.moonlighters.co.nz/ad-examples/voltline-3.jpg) OfferiPhone notes Getting an EV? Here's what we check first. A phone-notes checklist, because it reads like advice rather than an ad and answers the questions EV buyers are already googling. Feed copy and checks Just bought an EV? Before you plug it into a garage socket, we'll do a free site check: where you park, how far it is to the switchboard, and whether you're on single or three phase. Then you get a fixed-price quote for the charger install. Free site checks this month, Tauranga and the Bay. **Free EV charger site check**Fixed-price installsBook now **Check before running:** 'Free site check' must be genuinely free with no hidden call-out fee; state the offer's end date. ## Cafes and hospitality ### Lantern Hill Café Brooklyn, Wellington ![Lantern Hill Café introducer ad. On-image text: “Coffee with a harbour view”, “Up the hill in Brooklyn”.](https://media.moonlighters.co.nz/ad-examples/lanternhill-1.jpg) IntroducerNative Coffee with a harbour view, five minutes up the hill. A casual phone-photo style post, because a café's view is its best introduction and this looks like something a friend shared rather than an ad. Feed copy and checks Five minutes up the hill from town and the whole harbour opens up. Grab a flat white and a seat on the deck at Lantern Hill Café in Brooklyn. Open 7 days, 7am to 3pm. **Coffee with a harbour view**Brooklyn, Wellington · open 7 daysGet directions **Check before running:** Hours current in the copy; use your own photo of the real view. ![Lantern Hill Café scroll-stopper ad. On-image text: “The cardamom scroll”, “Baked here every morning”.](https://media.moonlighters.co.nz/ad-examples/lanternhill-2.jpg) Scroll-stopperPhoto and headline The cardamom scroll people come up the hill for. One signature item shot close, because a single craveable bake stops the scroll faster than a menu of everything. Feed copy and checks Soft, buttery and properly spiced. Our cardamom scrolls are baked here every morning and go perfectly with a flat white on the deck. Lantern Hill Café, Brooklyn. Open 7 days from 7am. **Baked here every morning**Lantern Hill Café, BrooklynGet directions **Check before running:** No allergen or dietary claims unless verified; only say 'baked here' if it is. ![Lantern Hill Café offer ad. On-image text: “Spring menu is here”, “New dishes from 1 November”, “NEW”.](https://media.moonlighters.co.nz/ad-examples/lanternhill-3.jpg) OfferBreaking news Our spring menu lands 1 November. A playful news-style banner for a real piece of news, the new seasonal menu, giving regulars a reason to come back. Feed copy and checks Spring has arrived on the menu. From 1 November: grilled asparagus with a soft egg, rhubarb compote, fresh peas and more from local growers. Come and try it on the deck at Lantern Hill Café, Brooklyn. **Our spring menu starts 1 November**Open 7 days, 7am to 3pmLearn more **Check before running:** Menu items and start date must be real; keep prices current if shown. ### Ember & Oak Sydenham, Christchurch ![Ember & Oak introducer ad. On-image text: “Dinner by the fire”, “Wood-fired, in Sydenham”.](https://media.moonlighters.co.nz/ad-examples/emberoak-1.jpg) IntroducerPhoto and headline Dinner by the fire in Sydenham. An introducer that sells the room, not the menu, because for a dinner out people choose the feeling first. Feed copy and checks Everything on our menu meets the fire. Oak-fired steaks, charred vegetables and a room that glows on a cold Christchurch night. Find us in Sydenham and book a table for this weekend. **Wood-fired dining in Sydenham**Book a tableBook now **Check before running:** Use your own venue photo; keep hours and booking details current. ![Ember & Oak scroll-stopper ad. On-image text: “8 hours over oak”, “Sunday long lunch at Ember & Oak”.](https://media.moonlighters.co.nz/ad-examples/emberoak-2.jpg) Scroll-stopperPhoto and headline Lamb shoulder, eight hours over oak. One hero dish shot with drama, because a slow-cooked showpiece is the kind of thing people screenshot and send to whoever they eat with. Feed copy and checks Our Sunday lamb shoulder spends eight hours over oak before it hits the table, falling apart, with charred lemon and salsa verde. Sunday long lunch at Ember & Oak, Sydenham. Bookings recommended. **Sunday long lunch**Lamb shoulder, 8 hours over oakBook now **Check before running:** Cooking time and dish exactly as served; dietary claims only if verified. ![Ember & Oak offer ad. On-image text: “Hosting a work do?”, “Enquire now for summer functions”, “Private room for 40”, “Set menus from $69 pp”, “Bar tab your way”, “Wood-fired sharing plates”.](https://media.moonlighters.co.nz/ad-examples/emberoak-3.jpg) OfferX reasons why Hosting the work Christmas do? Here's what you get. A 'reasons why' list, because function bookers are comparing venues and want the facts they'll report back to their boss. Feed copy and checks Planning the work Christmas do? Our private room seats 40, set menus start at $69 per person, and the bar tab works however you want it. Wood-fired sharing plates and no one has to cook. Enquire now for summer dates at Ember & Oak, Sydenham. **Private functions for up to 40**Set menus from $69 ppContact us **Check before running:** Prices and capacity exactly current; say whether the set price includes drinks. ## Retail shops ### Larch Lane Knitwear Dunedin ![Larch Lane Knitwear scroll-stopper ad. On-image text: “New: summer-weight merino”, “Knitted in Dunedin”.](https://media.moonlighters.co.nz/ad-examples/larchlane-1.jpg) Scroll-stopperPhoto and headline Our new summer-weight merino is in. A clean new-arrivals shot, because returning customers want to see what's new before they read a word. Feed copy and checks Our new summer-weight merino is in: fine-knit cardigans and tees in sage, oatmeal and charcoal. Light enough for a Dunedin summer, warm enough for a Dunedin summer. Knitted in our George Street studio from 100% NZ merino. **New summer-weight merino**Knitted in DunedinShop now **Check before running:** Stock and colours shown must be in stock; prices in the copy must match the shop. ![Larch Lane Knitwear differentiator ad. On-image text: “Knitted here, not shipped in”, “Studio shop on George Street, Dunedin”, “Larch Lane”, “Fast fashion”, “Knitted in Dunedin”, “Made offshore”, “100% NZ merino”, “Acrylic blends”.](https://media.moonlighters.co.nz/ad-examples/larchlane-2.jpg) DifferentiatorUs vs Them Knitted here, not shipped in. An us-versus-them comparison against the generic category, because 'local and real merino' is the reason to pay more and the side-by-side makes it obvious. Feed copy and checks Every Larch Lane piece is knitted in our George Street studio from 100% New Zealand merino. No acrylic blends, no container ships. Just small batches, made a few minutes from where you'll wear them. Pop in or shop online. **Knitted in Dunedin, 100% NZ merino**Small batchesShop now **Check before running:** 'Them' is the generic category only; 'knitted in Dunedin' and '100% merino' must be literally true. ![Larch Lane Knitwear offer ad. On-image text: “20% off winter knits”, “Ends 10 November”.](https://media.moonlighters.co.nz/ad-examples/larchlane-3.jpg) OfferPhoto and headline 20% off winter jumpers, ends 10 November. A plain, honest offer with a real end date, because a deadline is only persuasive when it's true. Feed copy and checks Make room for summer, and get ahead on next winter. Our chunky merino jumpers are 20% off until 10 November, in store on George Street and online. Knitted in Dunedin from 100% NZ merino, made to last for years. **20% off winter jumpers**Until 10 NovemberShop now **Check before running:** The end date must be real and the discount applied at checkout; check holiday trading hours. ### Greenfinch Garden Store Whanganui ![Greenfinch Garden Store scroll-stopper ad. On-image text: “Tomato season starts here”, “Greenfinch, Whanganui”, “Grown on site”, “12 heirloom varieties”, “Ready to plant now”.](https://media.moonlighters.co.nz/ad-examples/greenfinch-1.jpg) Scroll-stopperDoodle Tomato season starts here. A real product photo with hand-drawn doodles over it, because it feels like a gardener showing you around rather than a catalogue. Feed copy and checks Tomato planting time is here. We've grown 12 heirloom varieties on site this year, from striped Green Zebras to dark, smoky Black Krims, and they're ready to go in the ground now. Greenfinch Garden Store, Whanganui. Open 7 days. **12 heirloom tomato varieties**Grown on site in WhanganuiGet directions **Check before running:** Variety count and 'grown on site' must be true on the day the ad runs. ![Greenfinch Garden Store differentiator ad. On-image text: “heirloom tomato seedlings whanganui”, “Found them: 12 varieties at Greenfinch”, “heirloom tomato seedlings near me”, “black krim tomato seedlings”, “when to plant tomatoes”.](https://media.moonlighters.co.nz/ad-examples/greenfinch-2.jpg) DifferentiatorGoogle search The heirloom seedlings you couldn't find anywhere else. A search-bar format, because it mirrors exactly what keen gardeners type when the big-box stores don't stock what they want. Feed copy and checks Been hunting for Black Krim or Green Zebra seedlings? We grow 12 heirloom tomato varieties on site, plus hard-to-find natives and herbs you won't see at the big stores. Come for a wander at Greenfinch Garden Store, Whanganui. **Hard-to-find heirloom seedlings**Grown on siteGet directions **Check before running:** 'Hard to find' only if it is; generic search UI with no search engine logo. ![Greenfinch Garden Store offer ad. On-image text: “Veggie patch starter kit”, “6 seedlings, compost, feed · ends 15 Nov”, “$39”.](https://media.moonlighters.co.nz/ad-examples/greenfinch-3.jpg) OfferBundle offer Everything for a first veggie patch, $39. A bundle with a clear price and end date, because new gardeners don't know what to buy and a ready-made kit removes the guesswork. Feed copy and checks Starting your first veggie patch? Our starter kit has six seedlings, compost and feed for $39, everything you need for a first planting. Available until 15 November at Greenfinch Garden Store, Whanganui, open 7 days 8:30 to 5. **Veggie patch starter kit, $39**Until 15 NovemberShop now **Check before running:** Bundle contents, price and end date must match the store exactly. ## Beauty and wellness ### Tidepool Massage Ahuriri, Napier ![Tidepool Massage introducer ad. On-image text: “Two therapists, one quiet room”, “Ahuriri, Napier”.](https://media.moonlighters.co.nz/ad-examples/tidepool-1.jpg) IntroducerNative A quiet room by the harbour in Ahuriri. A calm, unpolished photo of the actual space, because people choosing a massage want to picture the room before they book. Feed copy and checks Tidepool is a small, quiet massage studio by the inner harbour in Ahuriri. Two therapists, one calm room, and an hour that's actually yours. Book online and come and switch off. **A quiet massage studio in Ahuriri**Book onlineBook now **Check before running:** Use photos of your real room and team (with their permission). ![Tidepool Massage objection handler ad. On-image text: “Your first massage, explained”, “Nervous? That's normal. Ask us anything.”, “10-minute chat first”, “You choose the pressure”, “Stay as covered as you like”, “Stop any time, no questions”.](https://media.moonlighters.co.nz/ad-examples/tidepool-2.jpg) Objection handleriPhone notes Never had a massage? Here's exactly how it goes. A plain notes-style checklist for nervous newcomers, because the main reason people never book a first massage is not knowing what happens. Feed copy and checks Never had a massage and not sure what happens? Every first visit at Tidepool starts with a 10-minute chat. You choose the pressure, you stay as covered as you like, and you can stop at any time, no questions asked. Ahuriri, Napier. **Your first massage, step by step**Ask us anythingBook now **Check before running:** No health or treatment-outcome claims; describe the visit, not results. ![Tidepool Massage offer ad. On-image text: “New here?”, “45-minute intro massage, $79”, “Book an intro”, “Gift a voucher”.](https://media.moonlighters.co.nz/ad-examples/tidepool-3.jpg) OfferIG story New here? A 45-minute intro massage for $79. A story-style post with a simple intro price, because an easy first step is what turns a curious follower into a client. Feed copy and checks New to Tidepool? Try a 45-minute intro massage for $79, for first-time clients. Or gift one to someone who needs an hour off. Small, quiet studio by the inner harbour in Ahuriri, Napier. **45-minute intro massage, $79**New clientsBook now **Check before running:** Intro price and conditions (new clients only) stated clearly; vouchers' expiry stated where sold. ### Linden Room Brow & Lash Ponsonby, Auckland ![Linden Room Brow & Lash introducer ad. On-image text: “A calm room on Ponsonby Road”, “Brows and lashes, one client at a time”.](https://media.moonlighters.co.nz/ad-examples/lindenroom-1.jpg) IntroducerPhoto and headline A calm room on Ponsonby Road. An introducer that shows the space, because for a personal service the room tells people whether they'll feel comfortable. Feed copy and checks Linden Room is a small brow and lash studio on Ponsonby Road, working with one client at a time. No rushed appointments, no crowded salon. Just your brows, your lashes and a calm hour. Book online. **Brows and lashes on Ponsonby Road**One client at a timeBook now **Check before running:** Your own studio photos; any team photos with permission. ![Linden Room Brow & Lash objection handler ad. On-image text: “Your first visit”, “About 60 minutes, start to finish”, “Patch test, 48 hrs before”, “Chat about shape”, “Tint and lift”, “Aftercare tips”.](https://media.moonlighters.co.nz/ad-examples/lindenroom-2.jpg) Objection handlerWhiteboard Your first visit, from patch test to aftercare. A whiteboard walk-through of a first visit, because first-timers worry about the unknown, and the patch test shows care before anyone asks. Feed copy and checks Thinking about your first lash lift or brow tint? Here's how it goes: a quick patch test 48 hours before, a chat about the shape you want, the treatment itself, then aftercare tips to take home. About an hour, start to finish, at Linden Room, Ponsonby. **What your first visit looks like**Patch test includedBook now **Check before running:** No guaranteed results; patch test policy must be what you actually do. ![Linden Room Brow & Lash offer ad. On-image text: “IN CASE OF NO GIFT IDEAS”, “Gift vouchers from $50, emailed instantly”.](https://media.moonlighters.co.nz/ad-examples/lindenroom-3.jpg) OfferIn case of emergency In case of no gift ideas. A playful break-glass gimmick, because gift vouchers sell on convenience and this lands the 'sorted in a minute' message with a smile. Feed copy and checks Birthday tomorrow and no idea what to get? Linden Room gift vouchers start at $50 and land in your inbox straight away. Brows, lashes or a full treatment, their choice. Sorted in a minute. **Gift vouchers from $50**Emailed instantlyShop now **Check before running:** Voucher values and expiry exactly as sold. ## Professional services ### Tallyhouse Accounting Palmerston North ![Tallyhouse Accounting problem / solution ad. On-image text: “GST, in plain English”, “Free 30-min chat, chartered accountants”, “Myth”, “You must register for GST the day you start”, “Fact”, “Register once turnover will top $60k in 12 months”.](https://media.moonlighters.co.nz/ad-examples/tallyhouse-1.jpg) Problem / solutionMyth vs fact Do you have to register for GST straight away? No. A myth-versus-fact card answering a real question new sole traders ask, because helpful plain-English answers build trust before anyone needs an accountant. Feed copy and checks New sole trader? You don't have to register for GST the day you start. You must register once your turnover is, or will be, over $60,000 in 12 months. You can register earlier if it suits you. Not sure? Book a free 30-minute chat with Tallyhouse, chartered accountants in Palmerston North. **GST, in plain English**Free 30-minute chatLearn more **Check before running:** Tax rules must be current IRD guidance; avoid promising outcomes; follow CA ANZ advertising rules. ![Tallyhouse Accounting differentiator ad. On-image text: “Know your fee before we start”, “Sole traders from $95 + GST a month”, “Tallyhouse”, “Hourly billing”, “Fixed monthly fee”, “Bill arrives later”, “GST returns included”, “Charged per return”.](https://media.moonlighters.co.nz/ad-examples/tallyhouse-2.jpg) DifferentiatorUs vs Them Know your accountant's fee before you start. A fixed-fee versus hourly comparison, because the fear of an unknown bill is what stops sole traders getting help, and a set price removes it. Feed copy and checks Most sole traders don't avoid accountants because of the work. They avoid the surprise bill. At Tallyhouse you pay a fixed monthly fee from $95 + GST, and it includes your GST returns and annual tax return. No hourly meter. Chartered accountants, Palmerston North. **Fixed-fee accounting for sole traders**From $95 + GST a monthLearn more **Check before running:** Fee and inclusions exactly as in the engagement letter; 'Them' is generic hourly billing, never a named firm. ![Tallyhouse Accounting offer ad. On-image text: “Your end-of-year tax checklist”, “Free download, link in the post”, “From: Tallyhouse Accounting”, “Here's the checklist we use with our clients.”, “Receipts, mileage, home office, ACC levies.”, “Tick it off before 31 March.”.](https://media.moonlighters.co.nz/ad-examples/tallyhouse-3.jpg) OfferEmail screenshot The year-end checklist we use with every client. An email-style card, because the checklist is something the firm really sends clients, and it offers value first instead of a hard sell. Feed copy and checks 31 March sneaks up every year. Download the free end-of-year checklist we use with our own clients: receipts, mileage, home office, ACC levies and the rest, all on one page. From Tallyhouse, chartered accountants in Palmerston North. **Free year-end tax checklist**Download it freeDownload **Check before running:** The checklist must really exist and be free; any email capture is stated plainly. ### Plainleaf Law Nelson ![Plainleaf Law problem / solution ad. On-image text: “What actually happens on settlement day?”, “Answered by a Plainleaf lawyer”, “Your lawyer checks the title and that funds are ready.”, “The money moves from lawyer to lawyer on the day.”, “Then the agent releases the keys to you.”.](https://media.moonlighters.co.nz/ad-examples/plainleaf-1.jpg) Problem / solutionReddit style What actually happens on settlement day? A plain-English Q&A post written openly by the firm, because first-home buyers search this exact question and an honest answer earns the trust that wins the job. Feed copy and checks Settlement day, explained. Your lawyer checks the title and confirms the funds are ready. The money moves from lawyer to lawyer on the day. Once the vendor's lawyer confirms, the agent releases your keys. Questions? Book a free 15-minute call with Plainleaf Law, Nelson. **Settlement day, explained**Free 15-minute first callLearn more **Check before running:** Follow Law Society advertising rules; general information only, not advice; process timing stated as typical. ![Plainleaf Law differentiator ad. On-image text: “Fixed-fee conveyancing”, “Incl. GST, plus disbursements”, “$1,450”.](https://media.moonlighters.co.nz/ad-examples/plainleaf-2.jpg) DifferentiatorStat headline Conveyancing for $1,450, including GST. One big number, because a clear fixed fee is the strongest differentiator a conveyancing lawyer can show, as long as the disbursements are stated too. Feed copy and checks Buying or selling in Nelson? Our conveyancing fee is fixed at $1,450 including GST, plus disbursements (things like search and registration fees, which we list up front). No hourly surprises. Plainleaf Law. **Fixed-fee conveyancing, $1,450**Incl. GST, plus disbursementsGet quote **Check before running:** Fee must include GST as stated and name disbursements; no claims about outcomes or being cheapest. ![Plainleaf Law offer ad. On-image text: “Buying your first home?”, “Free 15-minute first call”, “Not sure what's next”, “A lawyer who explains each step”.](https://media.moonlighters.co.nz/ad-examples/plainleaf-3.jpg) OfferProblem vs solution Offer accepted? Talk to a lawyer before you sign anything else. A problem-and-solution pair, because a first home purchase feels overwhelming and the offer is simply a calm first conversation. Feed copy and checks Just had an offer accepted, or about to make one? Book a free 15-minute call with Plainleaf Law. We'll explain what happens next, what to check before your conditions date, and what it'll cost. Fixed-fee conveyancing in Nelson. **Free 15-minute first call**Fixed-fee conveyancingBook now **Check before running:** First call genuinely free; no promised outcomes. ## Tourism and experiences ### Glasswater Kayaks Mārahau, Abel Tasman ![Glasswater Kayaks scroll-stopper ad. On-image text: “Paddle into Abel Tasman”, “Guided day trips from Mārahau”.](https://media.moonlighters.co.nz/ad-examples/glasswater-1.jpg) Scroll-stopperPhoto and headline This is what Tuesday looks like in Abel Tasman. One vivid moment instead of a list of inclusions, because travellers book the feeling first and the details second. Feed copy and checks Golden sand, clear water and nothing but the sound of your paddle. Join a guided half-day or full-day sea kayak trip from Mārahau into Abel Tasman National Park. Small groups, up to 8 per guide. Summer dates are filling now. **Guided sea kayaking in Abel Tasman**Half and full-day tripsBook now **Check before running:** Show the real water and season; describe inclusions accurately; check weather and availability. ![Glasswater Kayaks social proof ad. On-image text: “paddlers guided since 2014”, “Small groups, up to 8 per guide”, “12,000+”.](https://media.moonlighters.co.nz/ad-examples/glasswater-2.jpg) Social proofStat headline 12,000 paddlers since 2014. A single proof number. For a real client, swap in genuine guest reviews word for word (a review-card format), which is the stronger social proof. Feed copy and checks Since 2014 we've guided more than 12,000 paddlers through Abel Tasman, in small groups of up to 8 per guide, so everyone gets time with the guide and nobody's stuck at the back. Half and full-day trips from Mārahau. **12,000+ paddlers since 2014**Small groups, up to 8Book now **Check before running:** The number must be counted from real records; real reviews only, verbatim, with permission. ![Glasswater Kayaks offer ad. On-image text: “Pick your paddle”, “Locals 20% off until 30 November”, “Half day”, “Full day”, “Best for a first paddle”, “Best for seals and a beach lunch”.](https://media.moonlighters.co.nz/ad-examples/glasswater-3.jpg) OfferUs vs Us Nelson Tasman locals: 20% off until 30 November. A side-by-side of the two trips with a local-resident rate, because locals often put off doing what's on their doorstep, and a deadline gives them a reason to go now. Feed copy and checks It's on your doorstep, so when did you last paddle it? Nelson Tasman residents get 20% off guided trips until 30 November. Half day for a first paddle, or full day with a beach lunch and the best chance of meeting the fur seals around Tonga Island. Proof of address at check-in. **Locals: 20% off until 30 November**Half and full-day tripsBook now **Check before running:** Seals are 'often seen', never promised; resident rate rules and end date stated in the copy. ### Quietlane E-Bike Tours Martinborough ![Quietlane E-Bike Tours scroll-stopper ad. On-image text: “Ride into the lavender”, “Guided e-bike tours, Martinborough”.](https://media.moonlighters.co.nz/ad-examples/quietlane-1.jpg) Scroll-stopperPhoto and headline Ride into the lavender this summer. One vivid summer moment instead of a list of stops, because people book a day out for how it will feel. Feed copy and checks Flat back roads, rows of lavender in full bloom and a bakery lunch at the halfway point. Join a guided half-day e-bike tour around Martinborough's quietest lanes. Small groups of up to 8, and the guide rides with you the whole way. **Guided e-bike tours in Martinborough**Half-day, lunch includedBook now **Check before running:** Use your own photos from the real route and season; lavender only blooms part of the year. ![Quietlane E-Bike Tours social proof ad. On-image text: “This morning at the lavender farm”, “Our 9am group, 15 km in”.](https://media.moonlighters.co.nz/ad-examples/quietlane-2.jpg) Social proofIG story This morning's group at the lavender farm. A story-style share of today's actual tour, because real photos prove the day better than adjectives. With genuine reviews, add a review-card ad using guests' exact words. Feed copy and checks Every tour, we share a photo from the road. This was this morning's group at the lavender farm, 15 km in and about to head to the bakery for lunch. Guided half-day e-bike tours on Martinborough's back roads, groups of up to 8. **This morning's tour**Half-day guided e-bike toursBook now **Check before running:** Only post real photos from that day's tour, with the guests' permission; reviews verbatim with permission. ![Quietlane E-Bike Tours offer ad. On-image text: “Half-day lavender loop”, “E-bike, guide and lunch · Dec to Jan”, “$129”.](https://media.moonlighters.co.nz/ad-examples/quietlane-3.jpg) OfferBundle offer Lavender season dates are open: December to January. A clear package with one price and a seasonal window, because summer dates are what people are planning now and a priced bundle removes the guesswork. Feed copy and checks Lavender season tours are now booking for December and January. $129 gets you the e-bike, helmet, a local guide and lunch at the village bakery, on a flat 25 km loop past an olive grove and a lavender farm. Never ridden an e-bike? We start with a 10-minute practice loop. **Lavender season e-bike tour, $129**December to JanuaryBook now **Check before running:** Price, inclusions and season dates must match the booking page; say what happens in bad weather. ## Making these for a real business - Every price, offer, date and claim must be true of your business on the day the ad runs. - Before-and-after and social proof ads need your real photos and your customers' real words, with permission. - Pick two or three concepts that fit and test them against each other. See the [simple creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test). These are starting ideas, not results. We do not claim any of them will perform for your business. ## Get concepts like these for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Ad concept ideas for NZ businesses, by business type](https://moonlighters.co.nz/guides/ad-concept-ideas-by-nz-business-type) - [How to write Facebook ad copy: primary text, headline and description](https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline) - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) --- --- title: "Video ad examples: a motion-graphics product demo and a UGC clip | Moonlighters" description: "Two example video ads: a 10-second motion-graphics product demo for a cordless drill, and an 8-second UGC-style selfie clip for a Christchurch house, with how each was made." source: https://moonlighters.co.nz/guides/video-ad-examples --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Examples # Video ad examples: a motion-graphics product demo and a UGC clip Video does not have to mean a film crew. Here are two short video ads: a 10-second motion-graphics product demo for a cordless drill, and an 8-second selfie-style clip in the voice of a happy visitor at a Christchurch house. Both are made with AI video from a written brief, so you can see what the method produces before you brief your own. By the Moonlighters team. Last updated 31 October 2026. ## Example 1: a 10-second motion-graphics product demo Product demoLandscape 16:9 Line callouts and bold type pick out three features, then the product settles under its name. Flat animated graphics over a single brand colour: callouts draw out from the chuck, grip and battery, three short feature lines snap in, and a closing wordmark lands. It explains a product in the time it takes to scroll past, and it works with the sound off. How it was made 1. We made one clean product image of the drill on a flat orange background, in the brand colours. 2. We gave that image to an AI video model as the first frame, with a written beat sheet: callouts in, feature lines in, shapes sweep, wordmark out. 3. The model animated the graphics around the product and kept the drill itself steady. It was made silent, so it also suits Feed autoplay. ## Example 2: an 8-second UGC-style clip UGCVertical 9:16 A visitor on the veranda, phone at arm's length, turning to show the open door. Selfie-style clips look like a friend's story, not an ad, which suits Stories and Reels. This one has a short spoken line about the light in the living room. How it was made 1. We wrote a short brief: who is on camera, where they stand, the line they say, and the handheld phone look. 2. The AI video model produced the picture and the spoken audio in one pass. ## Before you use a video like this - Every claim, price and feature must be true of the property on the day the ad runs. - Keep the first two seconds simple. Most people decide in that time whether to keep watching. - Check the sound. If the clip speaks, add captions; many people watch with the sound off. - Export a vertical version for Stories and Reels and a landscape one for Feed and YouTube. See [Meta ad image sizes](https://moonlighters.co.nz/guides/meta-ad-image-sizes). ## Get video concepts for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts, including short video, in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Static or video ads for a small business?](https://moonlighters.co.nz/guides/static-or-video-ads-small-business) - [Ad concept examples for NZ businesses: 45 Facebook ads](https://moonlighters.co.nz/guides/ad-concept-examples) - [AI-assisted ad creative: what to check](https://moonlighters.co.nz/guides/ai-assisted-ad-creative) --- --- title: "Meta ad placements explained: Feed, Stories, Reels and more | Moonlighters" description: "Where your Facebook and Instagram ads can appear, what Advantage+ placements means, what each placement needs from your creative, and when to choose placements manually." source: https://moonlighters.co.nz/guides/meta-ad-placements-explained --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Explainer # Meta ad placements explained: Feed, Stories, Reels and more A placement is the spot where your ad appears, such as Facebook Feed, Instagram Stories or Reels. Meta defaults to letting its system choose placements for you, which suits most small businesses. What matters for creative is supplying a Feed version (usually 4:5) and a full-screen Story version (9:16) so the ad looks right wherever it lands. By the Moonlighters team. Last updated 12 October 2026. ## The main placements | Placement | What it is | Creative note | | --- | --- | --- | | Facebook and Instagram Feed | Ads in the scrolling feed between posts | 4:5 is the most commonly recommended shape. Text sits above and below the image. | | Stories (Facebook and Instagram) | Full-screen vertical ads between people's Stories | 9:16, with text and logos kept away from the top and bottom edges. | | Reels | Full-screen vertical placements in short video feeds | 9:16, designed with sound off and the key point first. | | Other placements | Examples include Explore, Marketplace, search results and Messenger | Meta adapts your ad to these. Check the preview. | Meta adds, renames and retires placements, so check Ads Manager for the current list. ## Automatic or manual placements - **Advantage+ (automatic) placements:** Meta's system distributes your budget across placements where it expects the best results. Meta recommends this for most advertisers, and it is a sensible default while you are learning. - **Manual placements:** you choose where the ad can appear. Use this when you have a clear reason, such as a creative that only works in a vertical format, or when previews show a placement is wrong for your brand. ## What this means for your creative 1. **Supply at least two shapes.** A Feed version and a Story version. If you only provide one, Meta may crop or pad it for other placements. 2. **Preview every placement.** Ads Manager shows how each one will look, including where interface elements cover the image. 3. **Keep the point inside the safe area.** See the [size and safe zone guide](https://moonlighters.co.nz/guides/meta-ad-image-sizes). 4. **Write for the shortest view.** Primary text is cut off in some placements, so lead with the point. See the [ad copy guide](https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline). ## Reading results by placement Ads Manager can break results down by placement. Do this to learn, not to micro-manage: a placement that looks cheap may bring low-quality enquiries, so judge by the outcome you care about, not clicks alone. See the [objectives guide](https://moonlighters.co.nz/guides/meta-campaign-objectives-explained). Our [creative subscription](https://moonlighters.co.nz/creative) delivers every concept in Feed and Story sizes for this reason. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Meta ad image sizes and specs for Facebook and Instagram](https://moonlighters.co.nz/guides/meta-ad-image-sizes) - [Static or video ads: which should a small business use?](https://moonlighters.co.nz/guides/static-or-video-ads-small-business) --- --- title: "A one-page brand kit for your ads | Moonlighters" description: "What to put in a one-page brand kit so every ad looks and sounds like your business: logo, colours, fonts, tone, photo style, claims you can make and things to avoid." source: https://moonlighters.co.nz/guides/brand-kit-for-small-business-ads --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Template # A one-page brand kit for your ads A brand kit is one page that tells anyone making your ads what your business looks and sounds like: logo files, colours, fonts, tone of voice, photo style, approved claims and things to avoid. With it, a designer or studio can make on-brand ads without guessing, and your ads stay consistent across Feed, Stories and your website. By the Moonlighters team. Last updated 12 October 2026. ## What goes in the kit 1. **Logo.** Files in PNG or vector form, a version for light backgrounds and one for dark, and the minimum size and clear space around it. 2. **Colours.** Your main and accent colours as hex codes. Note which one is for buttons and calls to action. 3. **Fonts.** Heading and body fonts, and a safe fallback if the font cannot be used. 4. **Tone of voice.** Three or four words, such as warm, direct and practical, plus examples of how you would and would not say things. 5. **Photo and image style.** Real photos or illustration, bright or moody, people or products, and a couple of example images that feel right. 6. **Approved claims and proof.** The benefits, guarantees, awards and numbers you can state, with the source for each. 7. **Offer and contact details.** Your standard offer wording, website address, phone number and service area. 8. **Avoid list.** Words you never use, competitors you do not mention, imagery that is off limits. ## Readability and accessibility basics - **Contrast.** Text should stand out clearly from its background. The widely used accessibility guideline (WCAG) asks for a contrast ratio of at least 4.5 to 1 for normal-size text. - **Text size.** Ads are read on phones at arm's length, so keep headline text large and leave generous space around it. - **Do not rely on colour alone** to carry meaning. - **Add captions or on-screen text** to any video, since many people watch with sound off. ## A short example layout _Logo:_ green crescent mark, full-colour and white versions. _Colours:_ deep green for text, lime for buttons, off-white background. _Fonts:_ one sans-serif family in two weights. _Tone:_ friendly, plain, no jargon. _Photos:_ real jobs and real people, natural light. _Claims:_ only those on our website. _Avoid:_ superlatives such as "best" unless we can prove them. The example is illustrative and does not describe any customer. ## How to use it - Attach it to every [creative brief](https://moonlighters.co.nz/guides/creative-brief-template-for-ads). - Update it when your branding or offers change, and tell everyone using the old version. - Keep one master copy so there is only ever one version in circulation. When you subscribe to our [creative subscription](https://moonlighters.co.nz/creative), the onboarding form asks for your logo, photos, offers, what to keep and what to avoid, which are the core of this kit. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) - [How to give useful feedback on ad designs](https://moonlighters.co.nz/guides/how-to-give-feedback-on-ad-designs) --- --- title: "How to use customer reviews in your ads, properly | Moonlighters" description: "How to use customer reviews and testimonials in ads: get permission, quote accurately, show the source, design the quote card, and stay on the right side of NZ advertising rules." source: https://moonlighters.co.nz/guides/using-customer-reviews-in-ads --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # How to use customer reviews in your ads, properly Customer reviews make strong ad concepts because they let your customers do the persuading, but only if they are real, accurate and used with permission. Quote the review as written, name or describe the source honestly, never invent or edit them to change the meaning, and check the platform's terms before reproducing reviews from it. By the Moonlighters team. Last updated 12 October 2026. ## Why reviews work People trust other customers more than they trust your own description of yourself. A genuine review answers the question "will this be good for someone like me?" in a customer's own words. In our framework this is the social proof role. ## Rules to follow 1. **Use real reviews only.** Never invent, buy or edit reviews. Fake or misleading reviews can breach the Fair Trading Act, and the Commerce Commission publishes guidance on them. 2. **Get permission.** Ask the customer before using their words, and especially before using their name, photo or business name in an ad. 3. **Quote accurately.** Shorten if you must, but do not change the meaning. Use an ellipsis where you cut, and never stitch together phrases from different parts of a review. 4. **Be honest about the source.** Say where it came from, such as a Google review or a message to us, and keep the date or recency honest. 5. **Do not invent ratings or counts.** Only state a star rating or number of reviews that you can show on the source. 6. **Check the platform's terms.** Platforms that host reviews often have rules about how their content may be reused. 7. **Do not reward only positive reviews.** Incentives for reviews can be misleading unless disclosed, and selective use can mislead. ## Designing a review ad - **One quote, one idea.** Pick the line that answers a specific doubt, such as price, reliability or speed. - **Make the words big.** The quote is the hero, with the customer's first name or description and the source below. - **Add a real face or a real result** only if you have permission and the rights to the image. - **Tie it to an action.** End with the next step, such as booking or asking for a quote. ## Asking for reviews - Ask soon after a good experience, with a direct link that takes one tap. - Ask every customer, not only the happy ones, and do not pay for positive wording. - Reply to all reviews, including negative ones, politely and factually. This guide is general information, not legal advice. For the specific rules that apply to your industry, check the Commerce Commission and the Advertising Standards Authority. See also [how many concepts to test](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) for where social proof fits among your roles. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Ad creative brief template: what to give your designer](https://moonlighters.co.nz/guides/creative-brief-template-for-ads) - [How many ad concepts should a small business test each month?](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month) --- --- title: "How to track phone and message enquiries from your ads | Moonlighters" description: "Many NZ small businesses get enquiries by phone, message or in person. Practical ways to work out which ads brought them: ask, tracking numbers, lead forms, offer codes and message ads." source: https://moonlighters.co.nz/guides/tracking-phone-and-message-enquiries-from-ads --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # How to track phone and message enquiries from your ads If customers phone, message or walk in rather than fill in a form, ads can still be measured. The simplest method is to ask every new enquiry how they heard of you and record it, then add tracking where it is worth the effort: a tracking phone number, a lead form or message objective, or an offer code unique to each ad. By the Moonlighters team. Last updated 12 October 2026. ## Start with the simplest method: ask Add one question to every enquiry, call script or booking form: "How did you hear about us?" Record the answer in a spreadsheet or your CRM with the date. It is imperfect, because people forget and often say "Google" or "Facebook" generally, but it costs nothing and reveals patterns quickly. ## Methods compared | Method | What it tells you | Limits | | --- | --- | --- | | Ask every enquiry | Self-reported source, by person | Memory and generic answers; relies on staff asking every time. | | Lead form in the ad | Enquiries captured inside Facebook or Instagram, linked to the ad | Quality varies, so follow up fast and check which leads actually become customers. | | Message objective | Conversations started from the ad | You still need to record which become customers. | | Tracking phone number | Calls from a specific ad, page or campaign | A paid service; needs a number per source; may need a privacy note. | | Offer code or keyword | Redemptions linked to one ad or concept | Only counts people who use the code. | | Landing page per campaign | Form submissions and calls from that page | Does not capture people who see the ad and call later. | ## Make it work in practice 1. **Choose one method you will actually keep up.** A simple habit beats a complicated system nobody uses. 2. **Use consistent source labels.** For example Facebook ad, Instagram ad, Google search, referral, walk-past, so the spreadsheet can be counted. 3. **Record the outcome as well.** Whether the enquiry became a job or a sale, and its value, so you compare cost per customer, not just cost per enquiry. 4. **Review monthly.** Line up the count of enquiries by source against what you spent on each. ## Combine with online tracking Where people do click through to your site, tag links so analytics shows the source. See the [UTM tracking guide](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business) and the [landing page checklist](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks). Together with the asking habit, you get a reasonable picture even without perfect data. ## Be honest with yourself - Offline and word-of-mouth effects of ads are hard to measure. Do not claim certainty you do not have. - Compare periods fairly: season, holidays and offers all change enquiry volumes. - Tell people if you record calls or track them, and keep your privacy notice up to date. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How to track ad results with UTM tags](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business) - [A landing page checklist for ad clicks](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks) --- --- title: "Google Ads or Facebook Ads: where should a small NZ business start? | Moonlighters" description: "How Google Ads and Facebook and Instagram ads differ, what each is good for, and a simple way to decide where a small New Zealand business should start." source: https://moonlighters.co.nz/guides/google-ads-or-facebook-ads-for-small-business --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Decision guide # Google Ads or Facebook Ads: where should a small NZ business start? Start with Google Ads if people already search for what you sell, because you reach them at the moment they want it. Start with Facebook and Instagram ads if people do not know to search for you yet, or if your product is visual and impulse-driven. Many businesses eventually use both, one to capture demand and one to create it. By the Moonlighters team. Last updated 12 October 2026. ## The core difference - **Google Ads (search)** shows your ad when someone types a search. They are already looking, so the ad meets existing demand. - **Facebook and Instagram ads** show your ad to people while they browse. They were not looking for you, so the ad has to earn attention and create interest. ## Side by side | | Google Ads (search) | Facebook and Instagram ads | | --- | --- | --- | | Customer mindset | Actively searching, often ready to act | Browsing, not yet looking | | Best for | Services and products people search for: plumbers, accountants, urgent or local needs | Visual products, new or unfamiliar offers, events, building awareness | | Main creative job | Words that match the search and promise the answer | An image or video that stops the scroll, plus clear copy | | Limits | Only reaches people who search; can be costly in competitive categories | Needs attention-getting creative and regular refreshing | | Targeting by | Search terms, location, and other signals | Location, interests, behaviours and audiences | ## How to decide 1. **Would your customer type it into Google?** If "emergency plumber Christchurch" or "tax accountant" is what they search, begin with Google. 2. **Is your offer new, visual or an impulse buy?** If people will not think to search for it, begin with Facebook and Instagram. 3. **How much creative can you produce?** Meta ads depend on fresh creative. Search ads depend more on keywords and landing pages. 4. **How soon do you need enquiries?** Search often reaches ready buyers faster. Social can take longer but builds awareness. 5. **What is the budget?** Start with one platform and learn before splitting a small budget across two. ## Using both A common pattern is to use Google to capture people who are actively looking, and Meta to reach people earlier and to remind those who visited your site. Keep tracking separate for each so you can see which brings customers. See the [UTM tracking guide](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business) and the [Google Ads checklist](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz). ## Where creative fits On Meta the creative is the ad. On Google the words and landing page do most of the work, and image assets support them. Our [creative subscription](https://moonlighters.co.nz/creative) covers image concepts for Meta, in Feed and Story sizes. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Meta campaign objectives explained in plain English](https://moonlighters.co.nz/guides/meta-campaign-objectives-explained) - [Google Ads audit checklist for NZ small businesses](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz) --- --- title: "How much can you afford to pay to win a customer? | Moonlighters" description: "Work out your break-even cost per customer from average sale, margin and repeat business, so you know what an enquiry or a customer from ads can cost before you lose money." source: https://moonlighters.co.nz/guides/how-much-can-you-pay-to-win-a-customer --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Calculator guide # How much can you afford to pay to win a customer? The most you can afford to pay to win a customer is the profit they bring, before overheads: the average sale, minus what it costs you to deliver it, plus repeat business you can reasonably expect. Work that number out first, then compare it with what your ads actually cost per customer, not per click. By the Moonlighters team. Last updated 12 October 2026. ## The idea Advertising is worth it when a customer brings in more profit than it cost to win them. So you need two numbers: what a customer is worth to you, and what it costs to get one. ## Step by step 1. **Average sale.** What a typical customer pays for the first job or order, excluding GST. 2. **Cost to deliver.** Materials, labour, delivery, card fees and anything else that rises with each sale. 3. **Margin per sale.** Average sale minus the cost to deliver. 4. **Repeat business.** How many more sales a typical customer makes, if you have records. If you do not, leave it out at first. It is safer to assume only the first sale. 5. **Customer value.** Margin per sale multiplied by the number of sales you can reasonably count. 6. **Break-even cost per customer.** The customer value, before your fixed overheads. Anything you pay below it brings a profit contribution. Pay above it and you lose money on each customer. ## A worked example (illustrative numbers) Suppose a typical job is NZ$300, and materials and labour cost NZ$180. The margin per sale is NZ$120. If you only count the first job, you can afford to pay up to about NZ$120 to win that customer, and you will want to pay well under it to cover overheads and leave a profit. Illustrative numbers only. Use your own sale value and costs, and pay well under the limit to cover overheads. ## Now connect it to your ads - **Cost per enquiry** is ad spend divided by enquiries. - **Close rate** is the share of enquiries that become customers. - **Cost per customer** equals cost per enquiry divided by the close rate. For example, if enquiries cost NZ$30 and one in four becomes a customer, a customer costs about NZ$120 from ads. That sits right at the break-even in the example above, so you would need to improve the close rate, the average sale or the cost of an enquiry. ## Ways to improve it - **Raise the close rate** by following up quickly and clearly. - **Raise the average sale** with sensible packages or add-ons. - **Lower the cost per enquiry** with better creative and landing pages. See the [landing page checklist](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks). - **Increase repeat business** with reminders and loyalty offers. ## Caveats - This is a simplified model. Overheads, seasonality and capacity all matter, so take advice from your accountant for real planning. - If you cannot yet trace customers to ads, start with the [enquiry tracking guide](https://moonlighters.co.nz/guides/tracking-phone-and-message-enquiries-from-ads). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How to track phone and message enquiries from your ads](https://moonlighters.co.nz/guides/tracking-phone-and-message-enquiries-from-ads) - [Advertising metrics glossary: CPM, CTR, CPC, ROAS and more](https://moonlighters.co.nz/guides/ad-metrics-glossary) --- --- title: "How to write Google responsive search ad headlines and descriptions | Moonlighters" description: "How responsive search ads work, the headline and description limits, how many to write, what to pin, and a simple method for writing copy that matches what people search." source: https://moonlighters.co.nz/guides/google-responsive-search-ads-copy --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # How to write Google responsive search ad headlines and descriptions A Google responsive search ad lets you supply up to 15 headlines (30 characters each) and up to 4 descriptions (90 characters each), and Google assembles combinations to test. Write headlines that mirror what people search, state your offer and proof, and make sure any headline can sit next to any other without contradicting it. By the Moonlighters team. Last updated 12 October 2026. ## How responsive search ads work Instead of one fixed ad, you give Google a pool of headlines and descriptions. It tries combinations and learns which work for different searches. You can supply as many as 15 headlines and 4 descriptions, with a minimum of 3 headlines and 2 descriptions. ## The limits | Headlines | Up to 15, each up to 30 characters | | --- | --- | | Descriptions | Up to 4, each up to 90 characters | | Display path | Two short optional fields added to the displayed web address | Limits can change. Check Google's current documentation before you write at length. ## What to put in the headlines - **Match the search.** Include the service and the place people type, such as "Mobile Car Valet Christchurch". - **The offer.** "Free Quote in 24 Hours", only if you can deliver it. - **Proof.** Years in business, a real rating, a licence or guarantee you stand behind. - **Action.** "Book Online Today", "Call Now". - **Difference.** What you do that others do not, if it is true. ## What to put in the descriptions - One sentence on the benefit and who it is for. - One on proof or what is included. - One on the next step, with a deadline only if it is real. ## Rules for writing the pool 1. **Every headline must stand alone.** Google can put any headline in any position next to any other. 2. **Vary the angles.** Fifteen versions of the same phrase give Google nothing to test. 3. **Use pinning sparingly.** Pinning fixes a headline to a position, which reduces testing. Use it only for something that must always show, such as a legal line. 4. **Do not repeat the same words everywhere.** Variety lets more combinations show. 5. **Keep claims true.** Prices, guarantees and "best" claims need to be accurate and supportable. ## Check and improve - Use the asset report in Google Ads to see which headlines get shown and which perform. - Review the search terms report and add headlines that echo the real searches that bring customers. - Make sure the landing page continues the promise. See the [landing page checklist](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks). The [Google Ads audit checklist](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz) shows where this fits in a wider review. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Google Ads or Facebook Ads: where should a small NZ business start?](https://moonlighters.co.nz/guides/google-ads-or-facebook-ads-for-small-business) - [Google Ads audit checklist for NZ small businesses](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz) --- --- title: "Retargeting for small business: what it is and how to do it well | Moonlighters" description: "What retargeting is, how it works on Meta and Google, which audiences to build, how to avoid annoying people, and the privacy points for New Zealand businesses." source: https://moonlighters.co.nz/guides/retargeting-for-small-business --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Explainer # Retargeting for small business: what it is and how to do it well Retargeting shows ads to people who have already visited your website or engaged with you, reminding them or giving them a reason to return. It works by building audiences from site visits or interactions. Done well, it is a small, well-timed, relevant nudge. Done badly, it follows people around for weeks and wastes budget. By the Moonlighters team. Last updated 12 October 2026. ## How it works 1. A tag or pixel on your site, or your platform interactions, records that someone visited or engaged. 2. The ad platform puts those people in a custom audience. 3. You run ads aimed only at that audience, with a message that suits where they got to. Both Meta and Google offer this, under names such as custom audiences and remarketing lists. ## Audiences worth building - **All website visitors in the last 30 days.** A broad, fresh audience for a gentle reminder. - **Visited a specific page.** For example the pricing or booking page, for a more specific message. - **Started but did not finish.** People who began a form or checkout and left. - **Engaged with your social profile or ads.** People who watched, saved, or messaged. - **Existing customers** (from your own list, handled lawfully), for repeat offers or to exclude them from acquisition ads. ## Message by stage | Where they got to | What to say | | --- | --- | | Looked at your site | Reinforce what you do and who you do it for; add proof. | | Viewed a product or service | Answer the likely doubt: price, trust, how it works. | | Started but did not finish | Make the next step easy; mention the guarantee or support. | | Already bought | Stop the acquisition ad. Offer a related item or a review request. | ## How to avoid wasting money or annoying people - **Exclude people who have already converted.** Nothing is more irritating than ads for something you just bought. - **Use sensible time windows.** Shorter for impulse buys, longer for considered purchases. - **Limit how often people see the ad.** Watch frequency, and refresh creative. See [creative fatigue](https://moonlighters.co.nz/guides/ad-creative-fatigue). - **Do not retarget everyone with the same ad.** Match the message to the stage. - **Be aware of audience size.** Platforms need a minimum number of people before they deliver, so very small sites may not qualify. ## Privacy and rules - Your privacy notice should explain that you use tags and pixels, why, and who receives the data. - Do not build audiences from sensitive information. - Platforms and browsers keep changing what tracking they allow, so check current documentation and expect audiences to be smaller than your traffic. This is general information, not legal advice. For your own setup, check the Privacy Commissioner's guidance on online tracking. ## Where creative fits Retargeting works best with creative made for people who already know you: objection handlers, proof and offers. See [how many concepts to test](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Ad creative fatigue: how to spot it and what to do](https://moonlighters.co.nz/guides/ad-creative-fatigue) - [How to track ad results with UTM tags](https://moonlighters.co.nz/guides/ad-utm-tracking-for-small-business) --- --- title: "Local ad targeting for NZ businesses: reaching the right suburb or region | Moonlighters" description: "How to target ads to a town, suburb or region in New Zealand on Meta and Google: location options, radius, exclusions, and common mistakes that waste budget." source: https://moonlighters.co.nz/guides/local-ad-targeting-nz --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) How-to # Local ad targeting for NZ businesses: reaching the right suburb or region For a local business, target the area you can actually serve: a radius around your premises or a named region, not all of New Zealand. On Meta, decide whether to include people living there, recently there or travelling there. On Google, check whether you want people physically in the area or also those searching about it. Then exclude places you do not serve. By the Moonlighters team. Last updated 13 October 2026. ## Start with where customers really come from Look at your last 20 to 50 customers and note where they live or work. That map, not a guess, sets the area. A café may draw from a few suburbs, a tradie from a whole city, and a specialist service from a region. ## Meta (Facebook and Instagram) - **Choose places.** You can target countries, regions, cities and an area around a dropped pin with a radius. - **Choose who counts as "in" the location.** The options include people living in the location, people recently in it, and people travelling in it. A local service usually wants people who live there. A tourism business may want people recently in or travelling in the area. - **Exclude areas** you cannot serve, or where you already have a strong presence you do not need to pay for. ## Google Ads - **Locations:** target countries, regions, cities or a radius around a point, and add excluded locations. - **Location options:** the default usually includes people in your target area _and_ people who show interest in it. For a local service, consider the narrower choice of people physically in or regularly in the area. See the [Google Ads checklist](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz). - **Location assets:** link your business profile so your address and distance can show on ads, where available. Platforms rename and reorganise location settings, so check the current wording in your account. ## NZ-specific points - **Small populations mean small audiences.** A single suburb may be too few people for efficient delivery. Widen the radius or combine nearby areas, and rely on creative to do the filtering. - **Use names people use.** A headline with a suburb, town or region name tells people the ad is for them. Spell te reo Māori place names correctly, including macrons. - **Holiday regions.** Beach and ski towns swell in holiday periods, so locals and visitors need different messages. - **Commuting patterns.** People work in one place and live in another, so think about whether you want residents, workers or both. ## Common mistakes - **Whole of New Zealand for a local business.** It spends budget on people who cannot use you. - **A radius that is too small.** The platform may struggle to deliver, and frequency climbs quickly. See [creative fatigue](https://moonlighters.co.nz/guides/ad-creative-fatigue). - **Not excluding.** Neighbouring regions you do not serve still show your ad. - **Forgetting the landing page.** Make sure it names the area and service coverage. See the [landing page checklist](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks). ## Check it Preview who the audience estimate says you will reach, and after a week look at where enquiries actually come from, then tighten or widen. Combine with the [enquiry tracking guide](https://moonlighters.co.nz/guides/tracking-phone-and-message-enquiries-from-ads). ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Google Ads audit checklist for NZ small businesses](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz) - [A landing page checklist for ad clicks](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks) --- --- title: "How to start advertising with a small budget | Moonlighters" description: "A simple plan for starting Meta ads with a small monthly budget: one objective, one local audience, two or three concepts, a fair test period and what to judge it on." source: https://moonlighters.co.nz/guides/starting-ads-with-a-small-budget --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Getting started # How to start advertising with a small budget With a small budget, do less, better: one objective, one local audience, two or three genuinely different concepts, and enough days to see a result before you change anything. Judge it on cost per enquiry or booking, not clicks, and write down what you learn before deciding to spend more. By the Moonlighters team. Last updated 13 October 2026. ## The starting plan 1. **Pick one goal.** Enquiries, bookings or purchases. See the [objectives guide](https://moonlighters.co.nz/guides/meta-campaign-objectives-explained). 2. **Pick one audience.** A local area you can serve, kept broad enough to deliver. See [local targeting](https://moonlighters.co.nz/guides/local-ad-targeting-nz). 3. **Make two or three concepts.** Different ideas, not variations: for example a benefit, an objection answered and an offer. See [how many concepts to test](https://moonlighters.co.nz/guides/how-many-ad-concepts-per-month). 4. **Set one modest daily budget** you can sustain for at least two weeks, and do not edit it every day. 5. **Make sure tracking works first.** A test enquiry should be recorded. See the [landing page checklist](https://moonlighters.co.nz/guides/landing-page-checklist-for-ad-clicks). 6. **Wait, then review.** Leave it long enough for results to settle before changing audiences, budgets or ads. ## What a small budget can and cannot do - **Can:** show whether your offer, picture and message get any response from local people. - **Cannot:** test many ideas at once, or deliver statistically clear results in days. ## A worked example (illustrative numbers) Say you set NZ$15 a day for two weeks, which is NZ$210 in total. Three concepts means about NZ$70 each. If a good enquiry is worth paying NZ$30 for, each concept has a chance at a couple of results, enough to see a leader but not enough to be sure. That is why you keep the test small and record what you learn. Numbers are illustrative only. Work out what you can afford with the [break-even guide](https://moonlighters.co.nz/guides/how-much-can-you-pay-to-win-a-customer). ## What to judge it on - **Cost per enquiry or booking**, not likes or clicks. - **Quality of enquiries**: how many became customers. - **Which concept led**, and why you think so. ## What to do next 1. Keep the leader and replace the weakest with a new idea. 2. If results are close to break-even, improve the landing page or the follow-up before spending more. 3. Increase the budget gradually, not in one big jump. ## Common mistakes - Spreading a small budget over several audiences and objectives. - Stopping an ad after a day because it looks poor. - Judging on clicks, not customers. - Changing the creative, audience and budget at the same time. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How to run a simple ad creative test](https://moonlighters.co.nz/guides/simple-ad-creative-test) - [How much can you afford to pay to win a customer?](https://moonlighters.co.nz/guides/how-much-can-you-pay-to-win-a-customer) --- --- title: "Writing ads in a New Zealand voice | Moonlighters" description: "How to write ad copy that sounds like New Zealand: NZ English spelling, GST-inclusive prices, correct te reo Māori and macrons, tone, and what to avoid." source: https://moonlighters.co.nz/guides/writing-ads-in-a-new-zealand-voice --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Style guide # Writing ads in a New Zealand voice Write ads the way a clear, friendly New Zealander would speak: NZ English spelling, prices that include GST for consumers, correct te reo Māori with macrons where you use it, and an understated tone that is specific rather than hyped. Avoid American spellings and slang you do not use yourself. By the Moonlighters team. Last updated 13 October 2026. ## The basics - **NZ English spelling.** Colour, organise, centre, programme, licence (noun) and license (verb), cheque. Set your tools to English (New Zealand) so spell-check agrees. - **Dates and numbers.** Write dates as day, month, year (13 October 2026). Use 24 hour or am and pm consistently. - **Currency.** Say NZ$ or NZD when it could be confused, especially in ads that may be seen abroad. - **Plain words.** Short sentences and everyday vocabulary beat jargon. ## Prices and GST - Prices advertised to consumers should be shown including GST. If you sell to businesses and quote excluding GST, say so clearly. - Avoid headline prices that are not what people actually pay once compulsory fees are added. - Check the Commerce Commission's guidance on pricing and the Fair Trading Act if you are unsure. ## Te reo Māori - **Use it correctly or not at all.** Macrons change meaning and pronunciation, for example Māori, Pākehā, Ōtautahi. Check with a speaker, and make sure fonts and exports display macrons. - **Do not use it as decoration.** A greeting alone does not make an ad culturally grounded, and misused words are noticed. - **Respect place names.** Use the correct spelling of places, including macrons, and dual names where appropriate. - **Take care with significant images and concepts.** If you want to reference tikanga or taonga, work with Māori advisers or creatives. ## Tone - **Understated and specific** usually reads better than hype. Say what you do and what it costs, not that you are "the best". - **Warm and direct.** Write as you would talk to a customer at the counter. - **Use local references with care.** Slang, sport or place references can charm or grate. Use what is natural to your business and customers. - **Be careful with humour.** What works in a post can misfire in a paid ad shown to strangers. ## Before you publish 1. Read the ad aloud. 2. Check spelling, macrons, prices and dates. 3. Check every claim can be backed up. 4. Ask someone outside your business to read it. See the [ad copy guide](https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline) for structure and length, and the [brand kit guide](https://moonlighters.co.nz/guides/brand-kit-for-small-business-ads) for recording your tone. This guide is general advice, not legal advice. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [How to write Facebook ad copy: primary text, headline and description](https://moonlighters.co.nz/guides/facebook-ad-copy-primary-text-headline) - [A one-page brand kit for your ads](https://moonlighters.co.nz/guides/brand-kit-for-small-business-ads) --- --- title: "Ad account access and security: who should own what | Moonlighters" description: "How to set up ad accounts safely: who should own them, using partner access instead of sharing passwords, two-factor authentication, access levels, and what to do when people leave." source: https://moonlighters.co.nz/guides/ad-account-access-and-security --- [Moonlighters](https://moonlighters.co.nz/) / [Guides](https://moonlighters.co.nz/guides) Checklist # Ad account access and security: who should own what Your business should always own its ad accounts, payment methods and pixels, and give freelancers or agencies access to them, never the other way round. Use partner or user access instead of sharing passwords, turn on two-factor authentication, give the lowest access level that does the job, and remove people when the work ends. By the Moonlighters team. Last updated 13 October 2026. ## Principles 1. **You own it.** The ad account, the business page, the pixel or conversion tag and the payment method should belong to your business, with you as an admin. 2. **Give access, not passwords.** Platforms let you add people or other businesses with controlled permissions. Never share a login. 3. **Least access.** Give each person the lowest level that lets them do their job. 4. **Two-factor authentication.** Turn it on for every account that can spend money. 5. **Remove access when it ends.** When a freelancer, agency or staff member leaves, take their access away the same day. ## Meta (Facebook and Instagram) - Create or use a business account in Meta's business tools, and keep at least two trusted admins so you cannot be locked out. - Add agencies and freelancers as partners, or as people with specific permissions, rather than asking for your personal login. - Keep the ad account and payment method under the business. Check who has permission to change billing. - Review the list of people and partners regularly. ## Google Ads - Create the account under a Google account your business controls, with a second admin. - Use the access levels: read only, standard and admin. Most helpers need standard, not admin. - If an agency uses a manager account, make sure you can still see everything in your own account and can remove the link. Menu names and permission labels change, so check each platform's current help pages. ## Questions to ask any provider - Will my accounts be in my name, with me as admin? - Will you work through partner or user access, not shared passwords? - What access level do you need, and why? - What happens to access and data if we stop working together? ## Keep a simple record - A list of every account, who owns it and who has access. - Account IDs and the email address each is tied to. - When access was last reviewed. ## Why it matters If an agency owns your ad account, your history, audiences and learning sit with them. If a single person holds the only admin login and leaves, you can lose the account. Both are avoidable with an hour of setup. See also the [comparison of freelancers, agencies and subscriptions](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription) for questions to ask before you sign. ## See it for your business Our monthly creative subscription turns your website, offers and customers into strategic ad concepts in Feed and Story sizes. [See plans](https://moonlighters.co.nz/creative#plans) ## Related guides - [Freelancer, agency or creative subscription: which fits?](https://moonlighters.co.nz/guides/freelancer-agency-or-creative-subscription) - [Google Ads audit checklist for NZ small businesses](https://moonlighters.co.nz/guides/google-ads-audit-checklist-nz) --- --- title: "Advertising audit & Action Plan | Moonlighters" description: "A personally reviewed audit of your Google and Meta advertising: where the budget is going, what is wasted, and a written action plan for what to fix first." source: https://moonlighters.co.nz/ad-audit --- PAID ADVERTISING / A SECOND SET OF EYES # Make your next ad dollar _count._ A personally reviewed audit of your Google and Meta advertising: where the budget is going, what is wasted, and a written action plan for what to fix first. An independent review of your campaigns, creative, tracking and landing pages. Personally reviewed, with a practical plan you can use yourself or hand to your team. Start my ad audit Personally reviewed · Scope agreed upfront ![Illustrative audit worksheet connecting an ad, landing page and enquiry, with a prioritised fix list.](https://moonlighters.co.nz/audit-ad-visual.svg) An illustration of the review — not client performance data. ADVERTISING AUDIT Know what to keep. What to fix. What to test. SOUND FAMILIAR? ## For businesses already spending on ads, but unsure what is really working. You might be getting clicks without enough enquiries, looking for a fresh view of an existing account, or deciding whether to increase your budget. Start by understanding the evidence. WHAT WE REVIEW / WHY IT MATTERS ## Turn account data into better decisions. 01 ### Spend & targeting Campaign structure, search terms or audience settings, placements and budget allocation. Spot spend that may be reaching the wrong people and identify where to investigate first. 02 ### Ads & offer Creative, copy, the offer and the connection between the ad and the page it sends people to. Get concrete ideas for more relevant messages and stronger tests. 03 ### Tracking & conversions Conversion definitions, available tracking settings and signs of missing or duplicate measurement. Understand whether the numbers you use to judge success are trustworthy. 04 ### Landing journey The main landing pages, mobile experience, calls to action and friction in the enquiry path. Identify changes that could make it easier for an interested visitor to take the next step. 05 ### Next experiments Available account history, business goals and the limits of the data. Choose what to test, what to measure and when to review it. WHAT YOU TAKE AWAY ## Your advertising action plan. Useful on its own. Ready to share with the people doing the work. 1. A written account review with evidence and observations 2. Priorities grouped into fix now, test next and consider later 3. A practical test plan with the measure of success for each test 4. A walkthrough call so you can ask questions POSSIBLE OUTCOMES ## What a clearer picture could change. EXAMPLE 01 ### A cleaner measure of success If conversions are counting low-value actions, the plan may recommend measuring qualified enquiries separately. EXAMPLE 02 ### A better use of the same budget If search terms or placements are poorly matched, the plan may recommend exclusions or budget changes to test. EXAMPLE 03 ### A stronger next campaign If the ad and landing page tell different stories, the plan may recommend a clearer offer and a focused page. These are examples of recommendations, not promised results. Lower costs, more leads or higher sales depend on implementation, the offer and market conditions. FROM SIGNUP TO NEXT STEPS ## Simple to start. Clear all the way. We agree the platforms, accounts, review period and landing pages before starting. Implementation, campaign management and new creative production are quoted separately. 1. **Tell us about your business.**Complete the short form below with your website and goals. 2. **Share relevant access.**Your final signup step opens Leadsie for Google access. You can arrange it later if you prefer. 3. **Agree the work.**Confirm scope, fee and timing before the review starts. 4. **Review your plan together.**Get the findings, discuss priorities and decide what happens next. LAUNCH FEE / FIRST THREE PROJECTS**NZ$500** Scope agreed before you commit. Advertising spend and third-party costs are separate. ### A personal review. A practical next step. We review the agreed material and prepare your recommendations personally. You can use the plan with your existing team, or discuss help with implementation separately. Tell us about your business BEFORE YOU START ## A few useful answers. Does this include changes to my campaigns? The audit provides findings, priorities and a recommendation plan. Any account changes, creative production or ongoing management are agreed separately. Can you review Meta as well as Google Ads? Yes, within the scope we agree. The connection link at the end of this form is for Google services. We'll arrange any Meta or other platform access separately. What if I do not have much data? Tell us in the form. We'll explain what can be assessed and what would need more data before confirming the work. When will I get the audit? We confirm the delivery date once the scope and required access are agreed. Submitting the form does not start a paid engagement. LET’S START WITH YOUR BUSINESS ## Your next move starts here. A few details help us understand what you need. No account creation. No payment at signup. 1. 01Your business 2. 02Your advertising 3. 03Connect with Leadsie Every request is reviewed personally, and we follow up to confirm fit, scope, fee and timing. Step 1 of 3 ### Advertising audit signup ## Your details stay private. Your business details and answers are stored privately on Cloudflare so we can review and respond to your audit request. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after signup to delete your request sooner. For a correction or privacy question, use this form and say what you need. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. Connecting through Leadsie is separate and optional at signup. Leadsie and Google handle that connection under their own terms. We never ask you to enter account passwords on this page. --- --- title: "AI discovery audit & Action Plan | Moonlighters" description: "Is your website ready for the way people search with AI? A personally reviewed audit of how ChatGPT, Gemini and AI search see your business, with an action plan." source: https://moonlighters.co.nz/ai-audit --- YOUR WEBSITE / SEARCH & AI DISCOVERY # Be easier to find. _And understand._ Is your website ready for the way people search with AI? A personally reviewed audit of how ChatGPT, Gemini and AI search see your business, with an action plan. Find the technical obstacles, content gaps and unclear business information that could be holding your website back. Get a practical plan for improving your search and AI discovery foundations. Start my website audit Personally reviewed · Scope agreed upfront ![Illustration showing a website connected to crawl access, clear content and business identity, the foundations reviewed in the AI discovery audit.](https://moonlighters.co.nz/audit-ai-visual.svg) An illustration of discovery foundations — not a prediction of AI visibility. AI DISCOVERY AUDIT Clear pages. Accessible content. A business that makes sense. SOUND FAMILIAR? ## For businesses who want a useful answer to “are we ready for AI search?” Your website may look good to a visitor while making important information difficult to discover or understand. This review identifies the issues you can act on, without relying on a mysterious AI score. WHAT WE REVIEW / WHY IT MATTERS ## Make your website easier to understand. 01 ### Access & indexing Important pages, response codes, robots rules, indexability and relevant crawler access. Find technical barriers that may stop useful pages being discovered or considered for search. 02 ### Answers & content Service pages, customer questions, headings and whether key information is available as text. Know which pages need clearer answers, stronger explanations or missing details. 03 ### Business identity Visible business details, service areas, expertise, contact paths and relevant structured data. Help visitors and search systems understand who you are and what you offer. 04 ### Website connections Navigation, internal links, page relationships and sitemap signals. Give your important pages clearer routes from the rest of your site. 05 ### Measurement Available Search Console and analytics information, with gaps in what can be measured. Establish a useful baseline and decide what to monitor after changes. WHAT YOU TAKE AWAY ## Your website discovery roadmap. Useful on its own. Ready to share with the people doing the work. 1. A written review of the agreed pages and technical foundations 2. Specific content and technical recommendations, with page examples 3. A prioritised roadmap showing likely impact and effort 4. A walkthrough call and a plan for what to measure next POSSIBLE OUTCOMES ## What a clearer picture could change. EXAMPLE 01 ### Remove an avoidable obstacle If a service page is blocked or excluded from indexing, the plan can identify the cause and the next technical check. EXAMPLE 02 ### Answer the questions customers ask If pages are vague about services, locations or pricing approach, the plan can outline more useful content. EXAMPLE 03 ### Give your web team a clear brief Instead of a broad request to “optimise for AI”, you get specific page changes and technical tasks to assess. Search engines and AI services choose what they crawl, index, cite and recommend. Improvements may support discovery, but no audit can guarantee mentions, rankings or traffic. FROM SIGNUP TO NEXT STEPS ## Simple to start. Clear all the way. The review covers agreed pages and available search data. Website changes, copywriting, development and ongoing monitoring can be scoped separately. 1. **Tell us about your business.**Complete the short form below with your website and goals. 2. **Share relevant access.**Your final signup step opens Leadsie for Google access. You can arrange it later if you prefer. 3. **Agree the work.**Confirm scope, fee and timing before the review starts. 4. **Review your plan together.**Get the findings, discuss priorities and decide what happens next. A SCOPE THAT FITS YOUR WEBSITE**Agreed upfront.** Share your website and goals. We'll confirm the pages to review, the fee and the delivery date. ### A personal review. A practical next step. We review the agreed material and prepare your recommendations personally. You can use the plan with your existing team, or discuss help with implementation separately. Tell us about your business BEFORE YOU START ## A few useful answers. Will this get me recommended by ChatGPT or Google AI? There is no guaranteed placement. The audit checks whether your website is accessible, clear and useful, and identifies practical improvements to those foundations. Is this different from SEO? It shares many of the same foundations: crawlability, indexable content, clear page structure and helpful information. The review also considers relevant AI search crawler access and what can realistically be measured. Do you need access to my website? We can start with public pages. Search Console or analytics access can add context where available. Website editing access is not needed just to send an enquiry. Do I need a new website? Not necessarily. The purpose of the review is to identify which improvements are worth considering on your existing website. Any implementation is agreed separately. When does the work begin? After we confirm the scope, fee, timing and required access with you. The signup form is a request to discuss the audit, not a payment or contract. LET’S START WITH YOUR BUSINESS ## Your next move starts here. A few details help us understand what you need. No account creation. No payment at signup. 1. 01Your business 2. 02Your website 3. 03Connect with Leadsie Every request is reviewed personally, and we follow up to confirm fit, scope, fee and timing. Step 1 of 3 ### AI discovery audit signup ## Your details stay private. Your business details and answers are stored privately on Cloudflare so we can review and respond to your audit request. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after signup to delete your request sooner. For a correction or privacy question, use this form and say what you need. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. Connecting through Leadsie is separate and optional at signup. Leadsie and Google handle that connection under their own terms. We never ask you to enter account passwords on this page. --- --- title: "Free Google Ads audit (normally NZ$500) | Moonlighters" description: "A second opinion on your Google Ads: a free, personally reviewed audit and written action plan, normally NZ$500. Only 5 places." source: https://moonlighters.co.nz/google-ads-audit --- Launch offer: 5 free places # A second opinion on your Google Ads. We review your account, tracking and landing pages, and give you a written plan: what to fix, test and leave alone. NZ$500 **FREE** for the first 5 businesses we accept. 5 of 5 places left. Claim a free audit See what we check ![A bakery owner in an apron checks figures on a tablet at a bench by the window.](https://moonlighters.co.nz/gads-photo-owner.jpg) ## Want a second opinion before you spend more? Whether your campaigns are a month old or five years old, we’ll look at what’s running now and recommend specific changes to help you: - Raise your click-through rate - Lower your cost per click - Get more from the budget you already spend - Win more qualified leads and sales Those are the goals our recommendations aim at. We can’t promise results, because they depend on how the plan is carried out, your offer and your market. Claim a free audit ## Five places ad spend goes missing. We check each one against your goals and your actual account data, not a generic checklist. ### Search terms and spend Search terms, match types, negative keywords, locations and how the budget is split. You’ll see where money may be reaching the wrong people. ### Ads and relevance Ad copy, assets, your offer, and whether the search, the ad and the page tell the same story. You’ll get concrete ideas for clearer ads and better tests. ### Conversion tracking Primary and secondary conversions, tracking settings, and signs of missing or double counting. You’ll know whether the numbers you judge success by can be trusted. ### Landing pages Your main pages on mobile and desktop, the calls to action, and anything slowing an enquiry down. You’ll see what could make it easier for interested visitors to get in touch. ### Bidding and next tests Campaign structure, bid strategy, account history, and whether there’s enough data for the next decision. You’ll know what to test next, how to measure it and when to review it. ![A business owner and an advisor smile as they go through a printed plan together.](https://moonlighters.co.nz/gads-photo-plan.jpg) ## What you get back A plan that’s useful on its own. Share it with whoever runs your ads, or run with it yourself. It’s yours to keep, whatever you decide next. A written review What we found in your account, with the evidence, in plain English. Clear priorities Everything sorted into fix now, test next and consider later. A test plan Each test comes with the number that tells you whether it worked. A walkthrough call We go through the plan together and answer your questions. ## What the plan might say If we find We might recommend Your conversion count includes low-value actions, like page views. Measure qualified enquiries on their own, so bidding chases real leads. Money is going on searches that don’t match what you sell. Add negative keywords and tighten locations, then test the change. The ad promises one thing and the landing page talks about another. Build the ad around one clear offer and send it to a focused page. These are examples of recommendations, not promised results. Lower costs, more leads or higher sales depend on implementation, the offer and market conditions. ## Why is it free? We’re new, and the quickest way to show what a proper review is worth is to do a few. Each account is reviewed by hand, so there’s only time for five. When they’re taken, the audit goes back to NZ$500. NZ$500 **Free** 5 of 5 places left No card. No payment. No lock-in. Claim a free audit ![A florist at her shop counter reads through printed notes over a coffee.](https://moonlighters.co.nz/gads-photo-call.jpg) ## From claim to plan We agree the account, review period and landing pages before we start. Making the changes, managing campaigns and new creative are optional, and quoted separately if you ever want them. 1. **Claim your place**Fill in the short form below with your website and goals. 2. **Share access**The last signup step opens Leadsie for Google access. You can do it later if you prefer. 3. **Agree the scope**We confirm what’s reviewed and when you’ll get it. The audit itself is free. 4. **Get your plan**We go through the findings together and you decide what happens next. ## Questions Is it really free? Yes. The audit and action plan cost nothing for the 5 launch places, and you never enter card details. There’s no obligation to buy anything afterwards. If you’d like help putting the plan into action, that’s a separate, optional quote. How long is the offer open? Until 5 businesses have been accepted. We update the count on this page as places are taken. After that, the audit goes back to NZ$500. Will you change my campaigns? No. The audit gives you findings, priorities and a plan. Account changes, creative or ongoing management are agreed separately. Your ad spend is always your own and isn’t included. Which campaigns can you review? We agree the accounts and campaign types before starting. Search is the natural place to begin. Tell us if you also run Shopping, Performance Max, Display or YouTube so the scope fits your setup. What if I don’t have much data? Tell us in the form. We’ll explain what we can assess and what would need more data before we confirm your place. When will I get the audit? We confirm the delivery date once the scope and access are agreed. ## Claim your free audit NZ$500 **Free** for 5 more businesses A few details help us understand what you need. No account to create, no card, no payment. 1. 1Your business 2. 2Your advertising 3. 3Connect with Leadsie We read every request ourselves, then follow up to confirm fit, scope and timing. Step 1 of 3 ### Your Google Ads audit ## Your details stay private. Your business details and answers are stored privately on Cloudflare so we can review and respond to your audit request. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after signup to delete your request sooner. For a correction or privacy question, use this form and say what you need. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. Connecting through Leadsie is separate and optional at signup. Leadsie and Google handle that connection under their own terms. We never ask you to enter account passwords on this page. Offer terms: a free Google Ads audit and action plan (normally NZ$500) for the first 5 businesses accepted by Moonlighters. One place per business. Scope is agreed before work starts. Ad spend, implementation, campaign management and third-party costs are not included. The offer closes when all 5 places are filled. --- --- title: "AI automation for your business | Moonlighters" description: "Need to automate your business? Book a free discovery call. We connect you with vetted AI automation specialists to take repetitive work off your plate." source: https://moonlighters.co.nz/ai-automation --- Free discovery call # Need to automate your business? We connect you with vetted specialists who build practical AI automations, so repetitive work stops eating your week. Book a free call See what we automate No cost, no card, no obligation. ![A tradesperson smiles as he leans on his van at the end of the day.](https://moonlighters.co.nz/ai-photo-trade.jpg) ## Keep the judgement calls. Automate the routine. Most small businesses lose hours every week to the same jobs. A specialist can set up automations that help you: - Sort and draft routine emails for you to check - Turn job notes into quotes and invoices - Send booking confirmations and reminders - Follow up new leads while you’re on the job Examples only. What’s possible depends on your tools, data and process. Book a free call ## Pick what’s eating your week. Tap everything that applies. Your picks carry through to the form, so the call starts in the right place. 0 selected Pick a task to see what a specialist might look at. ## Modern AI, fitted to how you work. The specialist picks what suits your setup and budget, starting from the tools you already use. ### AI assistants and agents Current language models, the kind behind ChatGPT, Claude and Gemini, used to draft, sort, summarise and answer. Set up with clear instructions and limits for your business, not a generic chatbot. ### Workflow platforms Tools such as Zapier, Make, n8n or Power Automate that connect the apps you already use. Chosen to fit your setup and budget, not the other way round. ### Your existing systems Microsoft 365, Google Workspace, Xero, MYOB, Shopify, your CRM and the spreadsheets holding it all together. Start from what you have. No rip-and-replace. ### A person in the loop Review steps wherever accuracy, money or customer relationships are involved. AI does the drafting. People make the calls that matter. ![A shop owner laughs with a customer at the counter.](https://moonlighters.co.nz/ai-photo-shop.jpg) ## What the discovery call gives you A clear first step, and useful even if you decide not to go ahead. An honest view What is worth automating in your business, and what is not. Where to start The one or two automations likely to help most first. The right specialist An introduction to a vetted specialist suited to your tools. A scoped quote A clear price before any build work starts. ## What automation could change Today With automation Every reply to a routine enquiry starts from a blank page. Enquiries arrive sorted, with a draft ready for you to check. New leads wait until you’re off the tools. Every enquiry gets a timely, consistent reply, even mid-job. Details get retyped between forms, accounts and reports. Information flows between your systems without the copy-and-paste. These are examples of what automation can be used for, not promised results. Time saved and cost depend on your processes, tools, data and the scope agreed. ## Is the call really free? Yes. The discovery call costs nothing and there’s no obligation. If you’d like to go further, the build is scoped and quoted before any work starts, so you always know the price first. No card. No payment. No obligation. Book a free call ![A business owner leans back with a coffee at his desk.](https://moonlighters.co.nz/ai-photo-desk.jpg) ## From form to working automation Nothing is connected to your systems until you’ve agreed the scope, the access involved and the price. 1. **Tell us what’s repetitive**Fill in the short form below. It takes about two minutes. 2. **Free discovery call**Talk through your week, your tools and what good would look like. 3. **Meet your specialist**We introduce you to a vetted specialist from the Moonlighters network. 4. **Scope, build, hand over**Agree scope and price, then get a working automation you understand and control. ## Questions Is the discovery call really free? Yes. There is no charge, no card and no obligation. If you’d like to go further, the build is quoted separately after the call. What does an automation cost? It depends on what’s involved. You get a scoped quote before any build work starts, so you know the price and what you get for it. Who actually does the work? A vetted specialist from the Moonlighters network, introduced by us. We review specialists’ work history, portfolio and references before introducing them. What about my data and accounts? We agree which systems and data are involved before anything is connected. You keep ownership of your accounts and can remove access at any time. We never ask for passwords on this page. What if AI isn’t the right answer? Then we’ll say so. Sometimes a simpler fix, a template or a process change is the better first step. Will this replace my team? The aim is to take repetitive work off people’s plates, not to take people out of the decisions. Automations include a human review step wherever it matters. ## Let’s find your first automation A few details help us prepare for the call. No account to create, no card, no payment. 1. 1Your business 2. 2What to automate 3. 3Discovery call We read every request ourselves, then get in touch to book a time. Step 1 of 3 ### Book a free discovery call ## Your details stay private. Your business details, phone number and answers are stored privately on Cloudflare so we can review your request and contact you to arrange a discovery call. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after signup to delete your request sooner. For a correction or privacy question, use this form and say what you need. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. Discovery call terms: the call is free and carries no obligation. Any build work is scoped and quoted separately before it starts. Software subscriptions, usage costs of third-party tools and ongoing support are not included unless agreed in writing. --- --- title: "We'll save you $500 or your money back | Moonlighters" description: "A NZ$500 Google and Meta ads audit. If we don't find at least NZ$500 in wasted or avoidable ad spend, you get your money back. For businesses spending NZ$2,000+ a month." source: https://moonlighters.co.nz/save-500 --- GOOGLE & META ADS AUDIT / MONEY-BACK GUARANTEE # We'll save you $500 or your _money back._ A NZ$500 audit of your Google and/or Meta ads. If we don't find at least **NZ$500 in wasted or avoidable ad spend**, you get your NZ$500 back. Simple. Book the $500 audit - Google, Meta or both: one fee - Every dollar itemised - Personally reviewed For businesses spending **NZ$2,000+ a month** on ads. THE MATHS Spend NZ$2,000+ a month on ads? Finding NZ$500 of waste usually isn't the hard part. Fixing it is where the savings start. HOW THE GUARANTEE WORKS ## Four steps. No fine-print tricks. 1. 01 ### Book and share access Tell us about your ads below. We confirm the details and arrange read access to your ad accounts. 2. 02 ### We audit up to 90 days Search terms, placements, audiences, budgets, bidding and conversion tracking across the agreed review period. 3. 03 ### Every dollar itemised Your report lists each source of wasted or avoidable spend, with the amount taken from your own account data. 4. 04 ### Under $500? Full refund. If the itemised total is under NZ$500, tell us within 14 days and we refund the full NZ$500. You keep the report. WHAT COUNTS AS SAVINGS ## Real waste. Real numbers. Only spend we can point to in your account counts toward the NZ$500. 1. Clicks on irrelevant search terms, placements or audiences 2. Budget spent outside your market: locations, times or devices that don't convert 3. Broken or duplicate conversion tracking steering bids the wrong way 4. Campaigns competing with each other for the same customers 5. Ads and ad sets that keep spending without producing results WHAT YOU GET ## A report you can act on tomorrow. 01 ### The waste report Each source of wasted or avoidable spend, what it cost you, and the evidence behind it. 02 ### Fix-now priorities The changes likely to recover the most budget first, in plain language your team can follow. 03 ### Tracking check Whether the conversions your campaigns optimise for can be trusted. 04 ### A walkthrough call Go through the findings together and ask anything. Book the $500 audit STRAIGHT ANSWERS ## About the guarantee. Is the money-back guarantee real? Yes. If the itemised total of wasted or avoidable spend in your report is under NZ$500, ask within 14 days of receiving it and we refund the full NZ$500 fee. You keep the report. How do you calculate the $500? From your own account data for the agreed review period, up to the last 90 days. Each item in the report shows where the money went and why it was wasted or avoidable. What if I don't make the changes? The guarantee is about what we find, not what you do next. How much you actually save depends on making the recommended changes. Google, Meta or both? Any of them. One NZ$500 fee covers Google Ads, Meta Ads, or both. Your ad spend is always separate. Why the NZ$2,000 a month minimum? Below that, there usually isn't enough spend or data to make the guarantee fair. If you spend less, try our [free Google Ads audit](https://moonlighters.co.nz/google-ads-audit) while places last. BOOK THE $500 AUDIT ## Find the waste. Or get your money back. Two quick steps. No payment at signup. We confirm the details, access and payment with you before anything starts. 1. 01Your business 2. 02Your ads 3. 03Booked in Prefer email? [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz) Step 1 of 3 ### Book the $500 guarantee audit ## Your details stay private. Your business details, phone number and answers are stored privately on Cloudflare so we can review your booking and contact you. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after booking to delete your request sooner. For a correction or privacy question, email bookings@moonlighters.co.nz. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. Guarantee terms: the audit fee is NZ$500 and covers Google Ads, Meta Ads or both. Ad spend is separate. The guarantee applies to accounts with average ad spend of at least NZ$2,000 a month across the reviewed platforms during the review period, with read access to the ad accounts (and their conversion tracking) for an agreed review period of up to the last 90 days. If the total of wasted or avoidable ad spend itemised in the audit report is less than NZ$500, we will refund the NZ$500 fee in full, provided you request the refund within 14 days of receiving the report. The figure measures spend identified in the audit, not future results; actual savings depend on implementing the recommendations. You keep the report whether or not you claim a refund. One guarantee per business. --- --- title: "More car sales for your dealership | Moonlighters" description: "Custom ads, local search and AI search rankings for car dealers. More enquiries, more foot traffic, more test drives. Start with a dealership audit and a custom proposal." source: https://moonlighters.co.nz/vehicle-sales --- MOONLIGHTERS FOR CAR DEALERS # Sell more cars. Fill your yard. Custom ad solutions, local search and **AI search rankings** built for car yards. More online enquiries, more people walking the lot, more test drives booked. Book your dealership audit How it works Start with an audit of your ads, listings and online visibility, then a custom proposal for your yard. Buyers search first. Be the yard they find. Then the one they visit. HOW IT WORKS ## Audit. Proposal. More buyers on the lot. 1. 1 ### Dealership audit We review your ads, website stock pages, Google Business Profile, listings, and how you show up in AI search answers. 2. 2 ### Custom proposal A plan built for your yard, your stock and your market, with clear scope, fee and timing before anything starts. 3. 3 ### Launch and improve We set up the campaigns and tracking you approve, then keep tuning toward enquiries, visits and test drives. SOLUTIONS FOR CAR YARDS ## Everything a dealership needs to sell. Tailored to yours. Pick what matters to you and we will tick it in the form. Every solution is scoped in your proposal. ### Dealership ads audit Google and Meta campaigns, search terms, audiences and budgets, checked for wasted spend and missed buyers. ### Stock & inventory ads Ads built from the cars on your yard, so buyers see the exact make, model and price they are searching for. ### Local search & Google Business Profile Maps, reviews, photos and opening hours, so "car yard near me" leads to your gate. ### AI search rankings How your yard appears when buyers ask ChatGPT, Gemini or Google's AI for a trusted dealer nearby, and what to fix. ### Foot traffic campaigns Local campaigns aimed at people nearby and in-market, designed to get them onto the lot. ### Enquiry follow-up automation Fast, consistent replies to web, Marketplace and listing enquiries, with a person in the loop. ### Call & lead tracking Know which ads, listings and pages produce calls, forms and test-drive bookings. ### Vehicle ad creative Walkaround videos, stock templates and offers that stop the scroll without looking like every other yard. WHY DEALERS WORK WITH US ## Built for car yards. Not a generic package with a car photo swapped in. - **Custom to your yard**Your stock, your location, your buyers. The proposal is written for your dealership. - **Enquiries and visits**We plan around the things that sell cars: calls, forms and people on the lot. - **Ready for AI search**Buyers are starting to ask AI tools for recommendations. We check how you show up. - **Clear before you commit**Scope, fee and timing are agreed before any work starts. No lock-in. QUESTIONS ## Good to know. What does the audit cover? Your Google and Meta ads, website stock pages, Google Business Profile and reviews, listing presence, tracking, and how your yard shows up in AI search answers. We agree the exact scope with you first. What does it cost? We confirm the audit scope and fee with you before starting. Your proposal then sets out the fee for any ongoing work, so there are no surprises. Ad spend is always separate. Do you work with small yards? Yes. Tell us your stock size in the form and we will suggest what makes sense for a yard your size. Can you guarantee more sales? No one honestly can. Sales depend on your stock, pricing, sales process and market. What we can do is make sure the right buyers find you and that you know exactly what your marketing produces. Do I need to share account access? Not to book. Any access is agreed once the scope is confirmed, and you stay in control of your accounts. We never ask for passwords on this page. BOOK YOUR DEALERSHIP AUDIT ## Let's get more buyers onto your lot. Two short steps. No account, no card, no payment at this stage. Every request is reviewed personally. 1. 01Your dealership 2. 02Your goals 3. 03Booked in Prefer email? [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz) Step 1 of 3 ### Book your dealership audit ## Your details stay private. Moonlighters stores your dealership details, phone number and answers privately on Cloudflare so we can review your request and contact you. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after booking to delete your request sooner. For a correction or privacy question, email bookings@moonlighters.co.nz. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. Booking terms: submitting the form does not start paid work. The audit scope and fee, and any ongoing work in your proposal, are agreed before they start. Ad spend and third-party costs are separate. Results depend on your stock, pricing, sales process and market; no specific number of sales, enquiries or visits is promised. --- --- title: "Book a Superstar | Moonlighters" description: "Book a superstar for Google Ads, Meta Ads, SEO and AI search, local search, AI automation, ad creative and more. Tell us the gig and we line up the right specialist." source: https://moonlighters.co.nz/book-a-superstar --- MOONLIGHTERS PRESENTS # BOOK A SUPER STAR. Hand-picked marketing, search and AI specialists. Tell us the gig. **We line up the right star.** BOOK A SUPERSTAR See the set list ↓ [FREE Google Ads auditfor the first 5 businesses ](https://moonlighters.co.nz/google-ads-audit) [FREE AI discovery callno obligation ](https://moonlighters.co.nz/ai-automation) THE SET LIST ## Pick your headliner. Every gig is scoped and priced before it starts. Hit **Book this** and we'll pre-fill the form. TRACK 01 ### Google Ads audit Search terms, wasted spend, conversion tracking and landing pages, turned into a fix-now, test-next plan. Free for the first 5 businesses. [Details ](https://moonlighters.co.nz/google-ads-audit) TRACK 02 ### Meta Ads audit Facebook and Instagram campaigns, audiences, creative fatigue, pixel and Conversions API setup. TRACK 03 ### SEO & AI search audit How you show up in Google and in AI answers from tools like ChatGPT, Gemini and Perplexity, and what to fix first. TRACK 04 ### Local search audit Google Business Profile, maps, reviews and local listings, so nearby customers can actually find you. TRACK 05 ### AI automation discovery Find the repetitive work worth automating, with a vetted specialist to build it and a person in the loop. Free discovery call. [Details ](https://moonlighters.co.nz/ai-automation) TRACK 06 ### Ad creative strategy Hooks, angles and formats to test across your ads, with a clear brief your team or designer can run with. TRACK 07 ### Landing page conversion review The pages your ads send people to: message match, mobile experience, forms and the friction in between. TRACK 08 ### Tracking & analytics check GA4, Google Tag Manager, conversions and consent. Know which numbers you can trust before you spend more. Not sure which one? Pick **Not sure yet** in the form and we'll point you at the right star. HOW THE SHOW RUNS ## Soundcheck. Showtime. Encore. 1. 01 ### Soundcheck Tell us the gig in the form below. Two minutes, no card, no payment. 2. 02 ### Showtime We review it personally, line up the right specialist and agree scope, fee and timing with you before anything starts. 3. 03 ### Encore Get the work and a clear plan. Want more help after? That's optional and quoted separately. WHY BOOK BACKSTAGE ## No randoms. No surprises. - **Hand-picked talent**We review each specialist's work history, portfolio and references. - **Scope first**You agree the scope, fee and timing before any work starts. - **Straight talk**If something isn't worth doing, you'll hear it. - **No lock-in**Book one gig. Come back if you want an encore. Rather send an email? [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz) BEFORE YOU BOOK ## Quick answers. What does it cost? Each gig is scoped and quoted before it starts, so you know the price upfront. Some launch offers are free: the Google Ads audit for the first 5 businesses, and the AI automation discovery call. Ad spend and third-party costs are always separate. Who are the superstars? Specialists from the Moonlighters network, matched to the gig. We review work history, portfolio and references before introducing anyone. How fast can you start? We reply personally and confirm timing when agreeing the scope. Tell us in the form if you have a deadline. Do I need to share account access? Not to book. Any access is agreed once the scope is confirmed, and you stay in control of your accounts. We never ask for passwords on this page. What if I'm not sure what I need? Choose "Not sure yet" and describe the problem. We'll suggest where to start. BOOK YOUR SUPERSTAR ## Tell us the gig. Two quick steps. No account, no card, no payment. Every booking is reviewed personally. 1. 01You 2. 02The gig 3. 03Booked in Prefer email? [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz) Step 1 of 3 ### Book a superstar ## Your details stay private. Your business details, phone number and answers are stored privately on Cloudflare so we can review your booking and contact you. They are not published or used to create a talent profile. Requests are retained for up to 12 months; save the private removal link shown after booking to delete your request sooner. For a correction or privacy question, email bookings@moonlighters.co.nz. We use Google Tag Manager to load Google Analytics and Google Ads measurement on this page. It helps us understand visits and count completed signups. These Google services may set cookies and process device and browsing information, including outside New Zealand. We do not send your form answers, name, email address or phone number to them. Booking terms: submitting the form does not start paid work. Each gig's scope, fee and timing are agreed before it starts. Ad spend, software subscriptions and third-party costs are not included unless agreed in writing. Free offers are limited as described on their own pages. --- --- title: "For AI agents: markdown, llms.txt and open pages | Moonlighters" description: "Every Moonlighters page as clean markdown, the whole site in one llms-full.txt file and a markdown sitemap. Built for AI agents and developers." source: https://moonlighters.co.nz/agents --- For AI agents and developers # Agents, start here Every public page on moonlighters.co.nz is available as clean markdown, and the whole site is in one file. No layout scraping needed. ## Quick start - [/llms-full.txt](https://moonlighters.co.nz/llms-full.txt)The whole site as markdown, each page starting with its URL - [/llms.txt](https://moonlighters.co.nz/llms.txt)A short map of the services, pages and guides - [/sitemap.md](https://moonlighters.co.nz/sitemap.md)Every page as a markdown link with its title and description - [/sitemap.xml](https://moonlighters.co.nz/sitemap.xml)The XML sitemap ## Any page as markdown Send `Accept: text/markdown` to any public page URL, or add `.md` to the path, for example [/websites.md](https://moonlighters.co.nz/websites.md) or [/guides.md](https://moonlighters.co.nz/guides.md). Markdown responses carry `Content-Type: text/markdown`, `Vary: Accept` and an `x-markdown-tokens` size estimate. Browsers keep receiving HTML. `curl -H "Accept: text/markdown" https://moonlighters.co.nz/websites` ## Using our content You may quote and summarise our pages with a link to the source page. Prices and offers change, so check the live page. Search and AI answers are welcome, training is not (see [robots.txt](https://moonlighters.co.nz/robots.txt)). Admin and member pages are private and not included. Questions: [bookings@moonlighters.co.nz](mailto:bookings@moonlighters.co.nz).