/* /guides/ad-concept-examples: gallery of example ad concepts (images served from media.moonlighters.co.nz) */
.ax-jump{display:flex;flex-wrap:wrap;gap:8px;margin:28px 0 8px}
.ax-jump a{padding:7px 14px;border-radius:999px;border:1px solid var(--line);background:var(--surface);color:var(--ink);font-size:14px;text-decoration:none}
.ax-jump a:hover{background:var(--lime-soft);border-color:var(--green)}
.ax-wrap{margin-top:24px}
.ax-type{padding-top:40px;scroll-margin-top:80px}
.ax-type>h2{font-size:clamp(26px,3.2vw,36px);margin-bottom:8px}
.ax-co{margin:28px 0 12px}
.ax-co h3{font-size:20px;margin-bottom:14px}
.ax-co h3 span{font-weight:400;color:var(--muted);font-size:16px;margin-left:6px}
.ax-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.ax-card{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:var(--r-panel);background:#fff;overflow:hidden;box-shadow:var(--shadow)}
.ax-img{display:block;width:100%;height:auto;aspect-ratio:4/5;background:var(--surface)}
.ax-body{padding:16px 18px 18px;display:flex;flex-direction:column;gap:10px}
.ax-tags{display:flex;flex-wrap:wrap;gap:6px;margin:0}
.ax-role,.ax-fmt{font:600 11px/1.6 ui-monospace,Consolas,monospace;letter-spacing:.08em;text-transform:uppercase;padding:3px 9px;border-radius:999px}
.ax-role{background:var(--lime);color:var(--ink)}
.ax-fmt{background:var(--sky-soft);color:var(--green);border:1px solid var(--line)}
.ax-hook{font-weight:600;font-size:17px;line-height:1.4;margin:0}
.ax-why{font-size:15px;line-height:1.55;color:var(--muted);margin:0}
.ax-more summary{cursor:pointer;font-weight:600;font-size:14px;color:var(--green)}
.ax-more[open] summary{margin-bottom:10px}
.ax-post{padding:12px 14px;border-radius:12px;background:var(--surface);font-size:14px;line-height:1.55}
.ax-post p{margin:0 0 8px}
.ax-post-h{display:flex;flex-wrap:wrap;align-items:center;gap:4px 10px;margin:0!important}
.ax-post-h span{color:var(--muted)}
.ax-post-h .ax-cta{margin-left:auto;padding:3px 10px;border-radius:8px;background:#fff;border:1px solid var(--line);color:var(--ink);font-weight:600}
.ax-check{font-size:14px;line-height:1.5;margin:10px 0 0}
@media (max-width:960px){.ax-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:620px){.ax-grid{grid-template-columns:1fr}.ax-type{padding-top:28px}}

/* /guides/video-ad-examples */
.vx-ex{padding-top:40px;scroll-margin-top:80px}
.vx-ex>h2{font-size:clamp(26px,3.2vw,36px);margin-bottom:20px}
.vx-row{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:28px;align-items:start}
.vx-row-tall{grid-template-columns:minmax(0,320px) minmax(0,1fr)}
.vx-frame{border:1px solid var(--line);border-radius:var(--r-panel);overflow:hidden;background:#000;box-shadow:var(--shadow)}
.vx-video{display:block;width:100%;height:auto}
.vx-wide .vx-video{aspect-ratio:16/9}
.vx-tall .vx-video{aspect-ratio:9/16}
.vx-text{display:flex;flex-direction:column;gap:10px}
.vx-steps{margin:0 0 10px;padding-left:20px;font-size:15px;line-height:1.55}
.vx-steps li{margin:0 0 6px}
@media (max-width:820px){.vx-row,.vx-row-tall{grid-template-columns:1fr}.vx-tall{max-width:320px}}

/* /guides/ad-concept-examples: bold colour-palette brands */
.ax-intro{max-width:72ch;color:var(--muted);font-size:16px;line-height:1.55;margin:0 0 20px}
.ax-name{font-size:18px;margin:0}
.ax-name span{display:block;font-weight:400;color:var(--muted);font-size:14px;margin-top:2px}
.ax-pal{display:flex;flex-wrap:wrap;gap:6px 14px;margin:0;font-size:13px;color:var(--muted)}
.ax-sw-item{display:inline-flex;align-items:center;gap:6px}
.ax-sw-item code{font-size:12px}
.ax-sw{display:inline-block;width:16px;height:16px;border-radius:4px;border:1px solid rgba(0,0,0,.15)}
/* bold-palette swatches (generated by build-page.mjs) */
.ax-sw-pacelight-1{background:#030407}.ax-sw-pacelight-2{background:#1558C9}.ax-sw-pacelight-3{background:#D4FF24}
.ax-sw-velvetsignal-1{background:#E7B0DE}.ax-sw-velvetsignal-2{background:#400849}.ax-sw-velvetsignal-3{background:#FF5A0A}
.ax-sw-lacebound-1{background:#A5A79B}.ax-sw-lacebound-2{background:#E8D2B5}.ax-sw-lacebound-3{background:#590907}
.ax-sw-pulsebay-1{background:#0A0A0A}.ax-sw-pulsebay-2{background:#007BA7}.ax-sw-pulsebay-3{background:#FF2D95}
.ax-sw-stillstem-1{background:#DDE3E8}.ax-sw-stillstem-2{background:#3A0F34}.ax-sw-stillstem-3{background:#EAAA00}
.ax-sw-chromestep-1{background:#6F4E37}.ax-sw-chromestep-2{background:#E5E4E2}.ax-sw-chromestep-3{background:#E6E0F0}
.ax-sw-deepcoat-1{background:#171717}.ax-sw-deepcoat-2{background:#06110C}.ax-sw-deepcoat-3{background:#A31C1B}
.ax-sw-dripline-1{background:#FFF21A}.ax-sw-dripline-2{background:#171717}.ax-sw-dripline-3{background:#A66BFF}
.ax-sw-amberhush-1{background:#584632}.ax-sw-amberhush-2{background:#F4D9A0}.ax-sw-amberhush-3{background:#C8702C}